In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
About these reviews
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The company replied to 9% of reviews.
Latest
Most recent review: October 2026.
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I’ve been purchasing from Allurez for years. I’ve had an amazing experience with them and great customer service. The quality of work is excellent. I plan to continue purchasing pieces through them.
Response from AllurezMay 6, 2021
Hello Yosi,
Thank you for your business with us! Here at Allurez we strive for great quality. Looking forward to serving all of your jewelry needs.
FF
FUN F.
Helpful representative
I Was looking for jewelry that was found nowhere else except for this amazing site. A representative was Very helpful in the process and made sure i 100% was satisfied with my purchase. I will definitely be making more purchases soon.
Response from AllurezMay 6, 2021
Hello!
Thank you for your order with us! We look forward to hearing from you again in the near future.
LI
Lisa
This company is simply the best
This company is simply the best! I got my order just in time for my birthday and it was exactly how I expected. I worked with rojan who was extremely helpful and she helped me find the most perfect ring! she was well informed and overly patient! overall, great service!
Response from AllurezMay 6, 2021
Hello Lisa,
Thank you for your positive feedback. We are so happy we could meet your timeline for you.
LU
Lucy
Questionable quality/ethics. Get appraisal after purchase.
I could write about this forever, but here's the shortest possible version of this story:
I purchased a sapphire and diamond ring from the Allurez website. No customization. It was supposed to be a AAA, eye-clean sapphire with SI1/SI2 diamonds. I contacted Allurez prior to purchase to ask about any enhancements to the sapphire - heat, diffused, etc. and was told it was a "natural stone, and not enhanced". This should have been the first red flag since most sapphires in the retail market are heat treated.
The ring arrived after several weeks, but with zero paperwork. No certificate (I don't mean an appraisal) stating what was purchased - the kind of stones or the carat weights and clarity. Even my least expensive jewelry was sent with a certificate stating those things. But the first thing I noticed was how dark the sapphire was compared to the one pictured on the website. I thought maybe it would look better in the light, so I walked into my kitchen and took the ring out of the box, but before I put the ring on my finger, I immediately saw a large inclusion in the sapphire. It resembled a crack and went all the way across the stone. This was within minutes of the ring arriving at my door. I immediately emailed customer service and sent close-up images. I also inquired about returning the ring for a refund, since this was a *$4000* ring and was supposed to be an eye-clean sapphire.
Many emails, days and weeks - and even more tears - went by over this. I wanted the ring, so when I was offered the opportunity to swap out the center sapphire with a different stone, I accepted. But that meant sending the ring back for them to do that. Allurez will not allow you to use USPS, and ground shipping with insurance costs a minimum $100 each way. I eventually convinced them to send me a prepaid shipping label so I could send the ring back to change out the center stone, rather than asking for a refund. So I sent the ring back for a new sapphire.
Several weeks went by, and I received the ring a second time. Immediately upon opening the box I could see the sapphire was only marginally better than the first one. It was dull, dark, but mostly it was not well-polished at all. The facet edges were visibly and tangibly rough, and had little pits. Then, I saw that some of the prongs holding the sapphire were crooked and felt very sharp and extremely snag-prone.
I had to visit a local jeweler to have some other items serviced anyway, so I decided to take this ring and get it evaluated while I was there. I did not tell them the ring was new, where I bought it, what I suspected about it, or how much I paid for it. I said I was thinking of having it appraised and simply asked for a professional opinion. The jeweler looked at the ring through his scope and shook his head. He said he would not sell a ring in that condition. He saw the rough edges on the sapphire (I can't remember the technical word he used, something about cut marks) and said the sapphire would need to be re-polished and reset to correct the sharp and crooked prongs. He also said the diamonds were "heavily included" (were supposed to be SI1 or SI2), and that the appraisal value would likely come back in the $1500 range. I said nothing other than to thank him, and left.
So I then spent several more weeks going 'round and 'round with Allurez about refunding my money for this inferior piece of jewelry. In fact, I was told by the Allurez rep that the jeweler I visited lied about the ring in order to get me to return it and shop with them - indicating they thought I shared more about the ring with the jeweler than I said I did. I was shocked and angered that an Allurez customer service person would even suggest this or make that allegation.
It's too late to make this a long-story-short, but the original purchase was made in early February 2021 and I finally received a full refund today. Of course, I am still out $100 shipping costs, but I consider that a small price to finally end this saga and cut all ties with Allurez.
This experience has left me feeling that this company is quite shady. No certificate of authenticity means they can tell you it's natural, un-enhanced, "eye-clean","AAA", "SI1/SI2", but send something else. And if you're not satisfied with your purchase, their return/refund policy is anything but easy or hassle/stress-free - plus, it is expensive. If you choose to shop with Allurez, I highly recommend you have anything you purchase evaluated by a third party as soon as you receive it. Or better yet, just shop somewhere else.
JO
jojo
The quality of diamond was superb
The quality of diamond was superb! My fiancé was so happy and customer service was the best. They actually care and go the extra mile to see that you are satisfied! Will definitely recommend!
Response from AllurezMay 6, 2021
Hello Jojo! Thank you for being a loyal customer. It has been a pleasure to assist you. Hope to hear from you in the near future.
AW
amber W.
Highly unprofessional
Highly unprofessional, blatant lies and disregard for customer service. Flat out refusal to take further calls, return calls and emails, and empty promises of the non existent manager or owner that never called. As stated by another consumer, once an issue arises, customer service is abysmal. It’s hard to believe since being married just under two years , my ring has spent more time in New York than on my finger in Texas. It has been sent in for repair for lost stones and defective prongs 4 times. The most recent time in December they were to replace the defective wedding band. After receiving what what was supposed to be a new wedding band to replace the clearly defective one, less than a week later, same issue. Another lost stone. And surprise surprise the wedding band was never replaced. Another lie. It was the same one. After the last time my husband and I just simply asked for money back. We were actually told that because this issue is past the 30 day mark that they refused to refund our money. When in fact quick, this issue has been going on less than a month of our wedding so in essence we were married and inside of the month my ring was already being serviced in New York. There’s a paper trail a mile and a half long proving that there was an issue with this wedding band from day one and they refused to acknowledge that. This is simply bad business. Judging from the previous reviews, the way they handle things is not an isolated incident. You would think one would receive a little better quality and service after spending 5k-7k. It is unclear to me why this situation has been handled so poorly on their end. We have been extremely patient and nice. I am a BSN nursing student who is extremely busy. The last thing I wanted to do was to have to take time to write a negative review. However, I found that it was warranted. I found it unbelievable that they actually tried to blame me for the rings poor quality and defects. In fact, I would always take my bridal set off when washing dishes, bathing, etc. For clinicals , I wear a silicone band. I am now left with an engagement ring and a defective wedding band with a missing stone for the 5th time and defective prongs. Buyer beware. Spend your money elsewhere.
JC
Jennifer C.
Disappointing experience, but got my money back
I ordered a ring from Allurez expecting it would look like the picture on their web site. It didn’t at all. After some wrangling, they did agree to refund my money if I took down my one star review. Customer service is not the forte of Allurez, but ultimately they did the right thing. I wouldn’t do business with them again but am grateful they did what was right in a speedy fashion.
PN
Pablo N.
!! UK BUYERS BE WARNED !! Total disappointment
After putting in an initial order for the peice concerned I contacted Allurez to see if it was possible to customise my order to which they responded yes. Great, I thought, and will we have enough time to get it to the uk for Christmas?... Next thing I new it had been sent! No further communication regarding the customisation until it was to late. The gift did get here in time for Christmas but not only is the chain attached far to big for the wrist intended it wasn't a unique gift as I had hoped and was sent
Without confirmation of approval. Tried to contact customer Allurez customer services on many occasions to discuss but to no avail. All this aside we decided to adjust the piece here in the uk only to receive a £90 import tax and legal action from Fed Ex some 2 months later!
Again tried to contact Allurez customer service to discuss but have only had a lot of disjointed replies assuring me that I'd be contacted soon and wasn't.
Can't believe the lack in customer care this company has failed to provide.
We are now stuck with a bracelet that doesn't fit, wasn't finished to my request and cost $150 more than advertised. Such a disappointment! UK BUYERS BE WARNED!