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WatchCo.com (watchco.com) has 469 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Website
watchco.com
Category
Jewelry & Watches
Location
Appleton, Wisconsin
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 98% of reviews.
Latest
Most recent review: September 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
They sent me the wrong item completely so I requested a return, they were prompt with return instructions which included me paying for postage and being reimbursed when the item returns to their warehouse. Several days later I notice a refund of about 85% of my purchase price. They said the glasses were crushed and that they were charging a restocking fee and would not refund for shipping as promised. They criticized the way it was packaged and said it was my fault when I put the glasses back in the exact same shipping material they sent it in. Mind blown. I asked for pictures of the broken glasses to verify the situation but they won’t. Crooks. Again this all stemmed from them sending the complete wrong item to begin with!!!! So I lost about 35% of the purchase price…. Unreal.
ER
Eric
Horrible customer service
Update: Had to file a claim with eBay. Was refunded two days later. Not sure if it was a coincidence. Definitely would never do business with this company again as stated before there are plenty of reputable companies out there. This is just my humble opinion. Do as you wish.
My personal experience with this place is that I would not trust them. I sent back a package and they mysteriously can’t find it. But if I come up with my tracking information then all of a sudden they find it I guess. Bad customer service, bad experience. Dozens of other trusted watch companies online. This isn’t one of them
RO
Robotaz
Collector Approved!
I am a collector and was not familiar with WatchCo prior to purchasing a Seiko Monster. I got the best price anywhere, and I mean anywhere, and shipping was quick. I also asked two dumb questions because I hadn’t purchased from them before, and both were answered quickly, politely, and accurately. I will absolutely buy from WatchCo again.
Response from WatchCo.comJan 29, 2022
Thank you so much! We're thrilled you had a great experience with us and delighted we can continue to do business with you! Enjoy the Monster!
KJ
Kevin J.
Exceptional Customer Service
Over many weeks I have taken a fair amount of watches for bracelet adjustments to my wrist. Katie has been wonderful and always helpful in this respect. In fact the whole team are courteous, always willing to help, and I am very grateful for all their hard work.
Thank you so much.
Kevin
Response from WatchCo.comNov 21, 2021
Thanks so much, Kevin!
DI
Diddy
Seiko SNKP 23
Ordered a Seiko from watchco.com and I am very happy with it, exactly what I wanted. Brand new mint condition no complaints at all. Transit time both in the US and UK took a little while longer than expect but that was obviously nothing to do with the seller, who I would use again.
Response from WatchCo.comJul 4, 2021
Excellent to hear, Diddy! Thanks so much for your business!
DD
David D.
Amazing customer service response time
Amazing customer service response time. Shipping, items in stock are actually in stock. Shopping is as fast as promised. I would highly recommend WatchCo.com and will be using their online shop again.
Response from WatchCo.comMar 24, 2021
Thanks so much, David! We appreciate your kind words!!
EG
Eric G.
Will buy from here again!!
Great communication, great price, super fast shipping, watch is perfect with all factory trimmings...what more does a person want.
Response from WatchCo.comFeb 18, 2021
Thanks so much, Eric! We're thrilled you love your new watch!
ED
Edward
Insurance questions. Slow shipping despite paying extra
*FINAL UPDATE* I will leave it up the the reader if they wish to buy from this company here are the honest facts (I have no reason to mislead anyone)
1: Ultimately I did receive the watch after around a 5-6 week wait.
2: It was not in perfect condition as I have stated. I informed them immediately on 30th Dec but only received a reply to my (dec 30) email on Jan 24 when they offered for me to send it back for a replacement. But given this whole saga I'm not confident that would occur in a timely manner.
5: They have shared one of the full emails below so you can clearly see they say NO INSURANCE. I have been in the online business for 21 years and if I am told that "after 30 days a claim can be made to the courier" that means there is no cover for the item but possibly for the shipping cost only.
6: At no time did WatchCo tell me that THE ACTUAL WATCH was covered for loss in transit (ie: that the customer gets a full refund back for the lost parcel) I clearly did ask this several times in my emails to them but the only response was "after 30 days the courier will allow you to open a claim"
7: I have not received "several emails" that I did not respond to. I have replied to every one & it took 30 dec to Jan 24 for them to offer to replace the Watch.
So make up your own minds, I am a watch collector and will not be back. My experience here is what it is and I am sharing this in good faith. I will not be posting here again.
*SECOND UPDATE* The reply from WatchCo below is false. I sent an email on the Wednesday, December 30, 2020 10:15 AM informing them the item that finally arrived was damaged (cut or rip marks on the strap) and ONLY received ONE reply today 24th January 2021 to that email. So after 1 month they have replied by email with an offer for me to send the item back & updated their reply below at the same time! Also false is their statement regarding insurance, here is an excerpt from their reply to my email asking about if my (possibly lost in transit) watch was covered by insurance
"From: WatchCo.com
Sent: Wednesday, December 30, 2020 8:29 AM
To: Edward
Subject: Re: (watch still not arrived) long delivery time Order #2147-SH confirmed
Hi Edward,
Yes, that's correct. We don't want to pass off insurance costs off to you the consumer. We never offer insurance as hundreds of customers have complained to us how much the couriers charge for that"
It could not be clearer to me that there was no insurance on this! I am just thankful it finally turned up albeit in an imperfect state
MY ORIGINAL REVIEW: My Watch finally arrived after over a month even though I paid $49US ($70AUD) for "fast" shipping. Notwithstanding this they just informed me during our 11th email exchange that "there is no insurance". This is the first online store I have dealt with that will not cover a lost (or I assume damaged) parcel. At no time was insurance offered. On opening the parcel the Strap on my Watch has some damage too. Otherwise communication was good with replies to every email but without insurance buyers must consider this when ordering from them.
*FIRST UPDATE* In response to WatchCo.com reply below. I have not received 1 single email/reply (as you allude to below) after last my email sent to you (informing of the damaged strap) on Tuesday, December 29, 2020 8:15pm It's easy for you to post this reply making out like you are offering to help but that is not the case but you outright stated to me in emails that you did not offer insurance & I was NOT told that you offer a full refund for lost parcels until now which you have just put in the below reply to look good here (I have every copy of every email). I will keep the Watch because honestly it's just not worth my time to take it further but I am disappointed the Watch strap has cut marks.
Response from WatchCo.comJan 6, 2021
Hi Edward,
We're very sorry to hear about your experience! As stated to you previously, we are already in the midst of an investigation with the courier on why they took so long to deliver your package to you, but we never stated to you that we will not cover lost or damaged parcels.
As we informed you in our previous correspondence, you are correct in stating that we do not offer insurance to buyers because we feel couriers charge egregious amounts of money for it, and we do not want you to pay more. That's why we reship or refund all lost packages ourselves. We take the responsibility and would never dream of putting that on to you, the consumer. This has also been relayed to you several times as well.
If you have a statement from our company telling you that "you are on your own" in regards to lost parcels and that you assume the risk, please post them here. We would never EVER tell a customer that and after going through the dozens of emails we sent you, there is no record of what you are stating. Despite asking for it numerous times, we have not seen it emailed to us or posted here.
We have shipped watches worldwide for nearly three decades. Hundreds of package have been lost by the courier, and we have always given our customers the exact same response every time. Your reaction is the first in nearly thirty years we have experienced in regards to thinking you were out of luck. No other customer has have expressed the thought that they were "on their own". Ever.
Your original review is the first we are hearing of your watch strap incurring damage. We encourage you to respond to our emails so we can make this right for you. We sent several over the course of the entire month of January but only received a reply late in the month as stated previously. We're glad you are emailing us back now so we can work to make you satisfied!
Also, in regards to you believing that we are posting false information here, that's simply not true. If it were false, TrustPilot would have it removed as they have copies of all our correspondence per your request to them. TrustPilot can corroborate this as well if you'd like to contact them.
We sent several replies to your email, and we only recently heard back from you. You stated you sent an email in your first update on January 5th. We have no record of that email, nor do we see a copy of it here. Please post it or send it to [email protected].
We're also disappointed that you have chosen to deliberately mislead our potential customers here. In choosing to post an excerpt of the email we sent you, you chose to leave out the most important part. Here is the full email below:
"-----Original Message-----
From: "WatchCo.com" [email protected]
Sent: Tuesday, December 29, 2020 6:29pm
To: REDACTED FOR PRIVACY TO OUR OUR CUSTOMER
Subject: Re: (watch still not arrived) long delivery time Order #2147-SH confirmed
Hi Edward,
Yes, that's correct. We don't want to pass off insurance costs off to you the consumer. You would have paid a much higher price had you chosen insurance on this package.
We never offer insurance as hundreds of customers have complained to us how much the couriers charge for that. We have not offered it as a result in nearly two decades. As stated numerous times to you, after 30 business days have passed since the original ship date, the courier will allow you to open a claim. We will be happy to do this on your behalf when the time comes.
Thank you, and I am very sorry for the inconvenience.
Thank you,
Eric
Customer Service
WatchCo"
This is the same policy we've had for nearly 30 years of shipping around the world, and we cannot honestly state that this is the first time that any customer misunderstood the statement posted above. Once again, we are very sorry for any confusion caused, but the fact remains that we never stated to you that you would be responsible for lost packages.
Despite it going against our policy, we have granted a full refund or exchange for you, which we have communicated to you already. You have stated you chose to wear and keep the watch instead, but the offer still stands. In fact, we have already told you that we would send a new watch to you free of charge before getting the one you are wearing back. Surely this is something that very few watch retailers would offer, if any would offer it all in regards to previous retailers you've dealt with.
Thanks so much, Edward! We 're glad you finally replied to one of the numerous unanswered emails we sent you. We're glad you have accepted our offer of sending a free replacement to you. Whether you send the defective one back to us is a leap of faith we are willing to take in order to meet your satisfaction. Whether you send it back to us or not is clearly up to you. Thanks again for your business, even though you refuse to do any future business with us again. I'm not sure what more we could have done for you.
