Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I switched from a frozen fresh food to happy howl. My dog loves it. I love the convenience of having it on the shelf and long shelf life. I'm glad I changed and so is my dog.
Response from Happy HowlOct 29, 2025
That’s fantastic to hear! We’re so glad the switch to Happy Howl has been a win for both you and your pup. The shelf-stable convenience and long shelf life make things so much easier, and even better that your dog loves it too!
AW
Allen W.
My dogs love lamb
My dogs love lamb, so I bought their lamb stew. My dogs gave it a sniff and wouldn’t eat it.
Response from Happy HowlOct 28, 2025
Thank you so much for giving Happy Howl a try and I’m really sorry to hear your pup isn’t taking to it. We know how disappointing that can be, especially when you were hoping for a smooth switch.
Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently—leading to better digestion, improved energy, and long-term health benefits.
We offer two other recipes, beef and turkey which we highly recommend introducing to your pup as well!
A Few Things That Might Help:
1.) Warm It Slightly
• Try heating it for 10 seconds in the microwave to enhance the aroma—it can make a big difference for picky eaters! Please use a microwave safe bowl and do not heat up the packaging
2.) Mix With a Familiar Food
• Start with just a small spoonful mixed into their food they already love, then gradually increase the Happy Howl portion over 5–7 days.
3.) Stick to a Mealtime Routine
• Offer it at regular times, then pick up the bowl after 20 minutes—even if they didn’t eat. This teaches them that food won’t always be there (and helps with picky habits).
Feeding transition recommendations:
Days 1-3: 25% Happy Howl, 75% Current Food
Days 4-6: 50% Happy Howl, 50% Current Food
Days 7-10: 75% Happy Howl, 25% Current Food
Day 11+: 100% Happy Howl
Return Policy: https://www.thehappyhowl.com/policies/refund-policy
MA
Maria
Real ingredients
Both of my dogs love it! I've never seen them so excited for feeding time. It feels good knowing they're getting real nutritional food every day.
Response from Happy HowlOct 28, 2025
That’s wonderful to hear! We’re thrilled your pups are so excited for mealtime, nothing beats seeing happy tails and healthy appetites. Thanks for trusting Happy Howl to keep them nourished and thriving!
AB
Amber B.
Food arrived in good condition and…
Food arrived in good condition and Champ loves it
Response from Happy HowlOct 28, 2025
That’s great news! We’re so glad everything arrived in perfect shape and that Champ is loving his meals. Thanks for sharing, give him some extra belly rubs from us!
NC
Nancy C.
Always quick delivery and easy to…
Always quick delivery and easy to reorder. My 2 dogs love this food
Response from Happy HowlOct 28, 2025
That’s wonderful to hear! We’re thrilled your pups are loving their Happy Howl meals and that reordering has been quick and easy. Thanks for being part of the Happy Howl family!
EG
Elizabeth G B.
Found Happy Howl on FB and it intrigued…
Found Happy Howl on FB and it intrigued me as we recently started a more natural approach to feeding our Golden. She didn't like Farmers Dog after week 2 .. we are still on week one with your food but if smells better, easier to store for sure and she is gobbling up each day. I think having more help determining her exact amount would be helpful.
Response from Happy HowlOct 28, 2025
We’re so glad you gave Happy Howl a try! It’s great to hear your Golden is enjoying her meals and that the convenience and storage have been a plus. We totally understand wanting guidance on portioning, we’d be happy to help you figure out the right amount based on her weight, age, and activity level to keep her healthy and satisfied. Feel free to contact us at [email protected].
DM
Diane M.
I haven't received the dogs food as yet…
I haven't received the dogs food as yet but the ordering process went great and the new account discount was appreciated. Waiting on the new food to see how my dog likes it.
Response from Happy HowlOct 28, 2025
We’re glad the ordering process was smooth and that you were able to use the new account discount! We hope your dog enjoys the Happy Howl meals once they arrive, we’re confident they’ll be a hit.
WD
Wendy D.
Very much enjoying the no chicken…
Very much enjoying the no chicken options and the convenience of storing in the panty until use.
Response from Happy HowlOct 28, 2025
We’re so glad you’re enjoying the no-chicken options! The pantry-friendly convenience is one of our favorite perks too. Happy mealtimes to your pup!