Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Debora B.
Overpriced
Response from Happy HowlJan 7, 2026
We understand that price is an important consideration, and our goal is to offer high-quality, human-grade food while also providing value through options like using Happy Howl as a topper or subscribing for savings. Your input is important to us, and we truly appreciate you taking the time to let us know.
Sarah W.
I previously said how much my dog enjoyed the food and how easy it was to get and store. But update - my too skinny 16 year old dog has gained weight since switching to Happy Howl!
Response from Happy HowlJan 7, 2026
Knowing that your 16-year-old pup has gained healthy weight since switching to Happy Howl is wonderful news. We’re glad the food has been easy to store and that your dog continues to enjoy it while benefiting from the nutrition. Thank you for sharing this positive progress and for trusting Happy Howl with your senior pup’s care
Ashlee D.
Changed my stars to 4. It is good food with multiple options my two seem to not be getting tired of, like they so often do. My 5th order... the price went up $10 and they didn't send the spoon or the bags... (taxes or not it was an additional cost to me) no warning... my dogs like the food but they are very active (frenchies) and need more than the recommended amount so we go through it a little faster than the plan they set up. Not an issue, but there's no warning about the price going up or that they aren't including the spoons and bags anymore. Appreciate their response.
Response from Happy HowlJan 7, 2026
We’d like to clarify a few points. The recent price change you noticed was due to taxes, not an increase in the cost of the product itself. We understand how important transparency is, and we’re sorry this wasn’t clearer. Regarding the spoon and bags, those are included with the first two orders only as a welcome bonus. If you’d like them added to your subscription moving forward, our support team would be happy to help—just reach out to them directly.
Anita B.
The website was smooth. Shelf stable food is so much easier and my two littles love it.
Response from Happy HowlJan 7, 2026
We’re glad to hear the website experience was smooth and that the shelf-stable convenience makes things easier for you. Best of all, we love that your two littles are enjoying the food!
Susan M.
I tried to cancel this order and got locked out of my account! I need to return this and get a refund. My little yorkie is 16 and Ill and cant eat it. He just throws it up!
Response from Happy HowlJan 6, 2026
We’re so sorry to hear this, and we truly understand how upsetting this must be, especially given your Yorkie’s age and health. Please accept our sincere apologies for the trouble you experienced trying to cancel the order and being locked out of your account. That is not the experience we want for any of our customers. Your dog’s well-being is the most important thing, and if the food isn’t agreeing with him, we absolutely want to help. YOu can contact our customer support or give us a call [email protected]. Thank you for letting us know what’s going on, and thank you for your patience. We truly hope your sweet Yorkie feels better soon, and we’re here to support you through this.
Elaine K.
My dog really enjoyed the food. She is a picky eater and also has kidney disease, so I was pleased to see her like this food.
Response from Happy HowlJan 6, 2026
We’re really glad to hear your dog enjoyed the food, especially knowing she’s a picky eater. We understand how important it is to find something she’ll happily eat, particularly when managing health concerns. We truly appreciate you trusting Happy Howl and are so happy it’s been a positive experience for her.
Tracy S.
My dogs love the food,it gives me piece of mind knowing Im feeding my dogs quality food. I love that I can set how often i receive shipments. I ordered after seeing this on someone I follow on facebook Big Guy Sancutuary Bobby Humphreys he has a ton of chihuahuas and they are thriving best decision I have ever made! Keep up the great job Happy Howl😁
Response from Happy HowlJan 6, 2026
We’re thrilled to hear your dogs love the food and that Happy Howl gives you peace of mind knowing you’re feeding them quality nutrition. We’re also glad you’re enjoying the flexibility of setting your shipment schedule, that convenience is so important. It means a lot that you found us through Big Guy Sanctuary and Bobby Humphreys, and we love knowing those chihuahuas (and yours!) are thriving. Thank you for trusting Happy Howl and for your kind encouragement it truly motivates us to keep doing what we do!
ANDREA K.
Our experience with Happy Howl has been great from the start. We initially started with the variety pack with Beef stew, Lamb and Turkey and have stayed with this incredible variety pack. Our two Boston Terriers have chicken allergies and skin irritation as well so we are very cautious with the food we evaluated for them. We evaluated several brands. We were looking at foods that were prepared with strict guidelines, human grade preparation, and highest quality of ingredients and Happy Howl delivered in every single way. Both of our dogs can’t wait until their food is brought out each day and they literally lick their mats everyday completely clean. It is truly the best food we have tried. It’s easy to take with us when we travel anywhere, it’s always delivered promptly, and It’s priced competitively with brands that deliver this level of high quality ingredients that are produced in a human grade preparation. We are so grateful to Happy Howl for caring about animals ( for us, specifically our doggies- our fur babies) to this level to produce such high quality foods for our animals!!!
Response from Happy HowlJan 6, 2026
We’re truly honored that Happy Howl has been such a great fit for your Boston Terriers, especially given their chicken allergies and skin sensitivities. Knowing that they’re excited for every meal, licking their mats clean, and thriving on our variety pack means everything to us. We’re also grateful that you noticed and valued our commitment to human-grade preparation, strict guidelines, and high-quality ingredients, that care is exactly why we do what we do. Thank you for trusting us with your fur babies and for taking the time to share your experience. We’re so grateful to have you as part of the Happy Howl family!
