Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Perla H.
Arrives on time and looks like my dogs love it
Response from Happy HowlFeb 6, 2026
We’re so glad your order arrived on time and that your dogs seem to be loving Happy Howl. We truly appreciate your support and being part of the Happy Howl family!
Laura L O.
Dogs love the food. Also, fast delivey.
Response from Happy HowlFeb 6, 2026
We’re so happy your dogs love Happy Howl and that delivery was fast. Thank you for sharing and for being part of the Happy Howl family!
Marilyn W.
The food is well liked by my dog.
Response from Happy HowlFeb 6, 2026
We’re so glad your dog enjoys Happy Howl. Thank you for sharing and for being part of the Happy Howl family!
Ellen P.
We have a very picky Cavapoo that is 7 months old, I have purchased so many different kinds of dog food and most of the time she would sniff it and walk away, but she LOVES both the Turkey and the Lamb Happy Howl food. For some reason she still won’t go for the Beef. I was happy that they offered the trial pkg of one box of each variety so I wasn’t wasting a ton of money to try this out. I’m alternating between the one type of kibble she likes and Happy Howl to keep down the cost. So glad we finally found some food she loves!
Response from Happy HowlFeb 6, 2026
We’re so glad your picky Cavapoo loves the Turkey and Lamb flavors—finding food that clicks with a picky pup is such a win. It’s great that the trial pack helped you figure out her favorites without wasting money, and alternating with kibble is a smart way to manage cost while keeping her happy. Thank you so much for sharing your story and for trusting Happy Howl to make mealtime a success!
AB
Having a subscription to Happy Howl is very convenient and so easy to change when needed! Our dog loves the food too, of course!
Response from Happy HowlFeb 6, 2026
We’re thrilled that the subscription is convenient and flexible for you, and of course, that your dog loves Happy Howl too. Thank you for sharing and for being part of the Happy Howl family!
Melinda L.
BOTH Dogs Love Happy Howl! I finally found a dog food that BOTH of my dogs love. I have tried them on 2 popular brands including The Farmers Dog & The Pets Table. They stopped eating both (I have one dog who will eat almost anything & one dog who is a picky eater). I purchased a sample pack and started with turkey. They inhaled it. Tried Beef next... Loved it! Last, the lamb was also eaten by BOTH. I have ordered a 36 variety and hope to have it soon.
Response from Happy HowlFeb 6, 2026
We’re thrilled that both of your dogs love Happy Howl—even with one picky eater in the mix. It’s great that the sample pack helped you find their favorites and that they enjoyed turkey, beef, and lamb alike! The 36‑variety pack sounds like a perfect way to keep mealtime exciting. Thank you so much for sharing and for trusting Happy Howl with your pups!
Kathy
Looking forward to receiving the product
Response from Happy HowlFeb 6, 2026
We hope you and your pup love Happy Howl when it arrives. Thank you for choosing us, we can’t wait for mealtime to be a hit!
Michelle W.
1. Great customer service 2. I cancelled and had to renew bc my dog loves it. 3. Healthy choice
Response from Happy HowlFeb 6, 2026
We’re thrilled to hear that you’ve had a great experience with our customer service, that your dog loves Happy Howl enough to renew, and that you appreciate it as a healthy choice. We truly appreciate you and your pup being part of the Happy Howl family!
