Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Stephanie A S.
I like that the food is shelf stable but hate that the boxes are all indented on 1 side which makes it difficult to squeeze the top to open and scoop out and squeeze the bottom after emptying box
Response from Happy HowlApr 13, 2026
Thank you for the detailed feedback, that’s really helpful, and I’m sorry the packaging has been frustrating. If you need any helpful tips you can reach out to our support team [email protected].
Customerteresa
The only thing my 5 lb chi will eat! He loves it and it’s easy to serve!! He is allergic to chicken and chicken byproducts! We order the lamb!
Response from Happy HowlApr 14, 2026
We’re especially glad your 5 lb Chihuahua is loving the lamb recipe and that it’s the only thing he’ll eat. Food allergies can be so challenging, so it’s wonderful to hear you’ve found something that works for him and is easy for you to serve as well.
Cappy M.
Very quick delivery. Pups really love it. I use it as a topper for their freeze-dried raw food. All is good in the tummies.
Response from Happy HowlApr 14, 2026
We’re glad to hear the delivery has been quick and that your pups are loving it. It’s also great to know it works well as a topper for their freeze-dried raw food and that everything is sitting well in their tummies.
Maricela T.
My dog and I are very happy with the Happy Howl variety pack. He enjoys the flavor and healthy foods and I enjoy the convenience . 100% Human-Grade Dog Food Variety Pack 18-Pack (Most Popular) Thanks Happy How🐶
Response from Happy HowlApr 14, 2026
We’re so happy to hear that both you and your dog are enjoying the 100% Human-Grade Variety Pack. It’s great that he loves the flavors and that the healthy ingredients and convenience are making things easier for you as well.
Denise
I first learned about Happy Howl from Bobby Humphrey who has a sanctuary for chi dogs called Big Guy Littles Sanctuary. I donate this for his dogs. I wanted something human grade healthy for my dogs. They loved it but since have passed. I adopted a Rat Terrier and she loves it so much I have to use a special bowl that slows her down. I have tried it myself and tasty.
Response from Happy HowlApr 14, 2026
We’re honored that you first learned about Happy Howl through Bobby Humphrey and that you’ve chosen to support Big Guy Littles Sanctuary with it. That’s incredibly kind, and we’re grateful to be a small part of that care for those dogs. We’re also so sorry for the loss of your previous dogs, and we’re glad your new Rat Terrier is bringing you joy. It’s great (and a little funny!) to hear she loves it so much you need a slow feeder bowl, that’s always a good sign.
customer
The dog loves the meals but a small dog doesn't need order so often
Response from Happy HowlApr 13, 2026
That’s great to hear your dog is loving the meals! The good news is you can easily adjust your shipping frequency anytime by logging into your subscription.
Elaine L.
My fussy Frenchie LOVES your food❤️
Response from Happy HowlApr 14, 2026
We’re so happy to hear your fussy Frenchie loves the food. Winning over a picky eater is always the best compliment we can get!
CF
My dogs love this dog food and I feel great knowing the ingredients are good for them. I like the packaging and mix with kibble. Going on 4 yrs with Happy Howl!
Response from Happy HowlApr 14, 2026
We’re so happy to hear your dogs love the food and that you feel confident about the ingredients. It’s also great to know the packaging works well for you and that it mixes nicely with kibble. Four years with Happy Howl is amazing, we’re truly grateful for your loyalty.
