Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Jeanne D.
Our puppy loves this food, she’s lost a little weight and is happy and healthy. Love the ingredients
Response from Happy HowlApr 13, 2026
We’re really glad your puppy is enjoying Happy Howl and that you’re seeing her happy, healthy, and feeling great on it. It’s also great to hear you feel good about the ingredients, that’s something we put a lot of care into.
Char R S.
The very best thing about Happy Howl isn't just it's shelf stable which other brands are not but because it's high quality food. My dog loves it. I love it because I can literally see the green beans, blueberries and other ingredients as I dish it out to my dog.
Response from Happy HowlApr 13, 2026
We’re really glad the shelf-stable convenience is making life easier for you, and even more so that the quality and visible whole ingredients are coming through when you serve it. Being able to actually see real food in the bowl is something we care a lot about.
customer
easy of ordering but the best part is that my dogs LOVE this food.
Response from Happy HowlApr 13, 2026
We’re really glad ordering is easy and even better that your dogs absolutely love the food. That’s exactly what we aim for!
Jana W.
Easy, Does not take up space in the freezer or fridge. My dog loves it!
Response from Happy HowlApr 13, 2026
We’re really glad the shelf-stable format is making storage easier for you, and even better that your dog loves it. No freezer or fridge space needed is one of those small conveniences that makes a big difference day to day.
Melissa
My dog did not like the food. I forgot to cancel the subscription and they would not take the product back or refund my money. Do NOT recommend.
Response from Happy HowlApr 13, 2026
Just to clarify, per our return policy, we’re not able to accept returns or issue refunds for cases where a pet doesn’t like the food, since the product is perishable and can’t be restocked once it leaves our facility. Because of that, subscription orders that are not canceled within the required window do still process as scheduled.
Linda H.
Ordering through Big Guys Little Sanctuary link was extremely easy, delivery is on time and great; but, MOST OF ALL, my Little Twitty loves, loves, loves the food. And, she has really trimmed down and looks so healthy now.
Response from Happy HowlApr 13, 2026
We’re really glad ordering through Big Guys Little Sanctuary was easy and that delivery has been smooth. Most importantly, it’s amazing to hear how much Little Twitty is loving the food and even better that she’s trimming down and looking so healthy.
Elaine W.
Food was great, our dogs loved it. Just can’t afford $200 every month. Thanks and Good bye!
Response from Happy HowlApr 13, 2026
I’m really glad to hear your dogs loved the food and thank you for giving it a try and for sharing your experience. We completely understand where you’re coming from on cost. Feeding dogs high-quality food every month can add up quickly, and it’s important to find something that works for both your pups and your budget. One option some customers use in situations like yours is a “topper meal plan” approach instead of feeding Happy Howl as a full meal every day.
Debbie J.
The food is shelf stable. It isn't as greasy as others I have tried. The variety of meals keeps my dog happy. Her poops are firmer.
Response from Happy HowlApr 13, 2026
We’re really glad you’re enjoying the shelf-stable convenience and that it’s been less greasy compared to other foods you’ve tried. It’s also great to hear the variety is keeping your dog happy, that rotation really helps with picky eaters and long-term interest in meals.
