Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Natalie E.
Excellent CS
Response from Happy HowlMay 5, 2026
Our customer service team works incredibly hard to make sure every pet parent feels heard, supported and taken care of, and knowing that it shows makes all the difference. We are always here for you and your pup whenever you need us!
HEATHER L.
You guys suck! You have given me the runaround this weekend and now double charged my account cancelled an order, then recharged and are now sending another order. I’ll be sure to let everyone know your subscription is a scam like others . Haven’t even received first order, and two days later you charge it again for another shipment. You have bots running customer service. There’s no support and no answers. Wow I’ll run and not walk away. Good luck my bank will be investigating you guys and the social media will know
Response from Happy HowlMay 4, 2026
Our customer support hours and contact options are listed on our website. Regarding your subscription charge, we send reminder notifications to customers in advance of every upcoming order. If a subscription or order is not cancelled or modified within that window, the order is processed and shipped as scheduled. We also want to make sure you're aware that you have full control over your subscription at any time by simply logging into your account, where you can pause, modify, or cancel future orders without needing to contact us. Our subscription terms, billing policies, and cancellation process are all outlined on our website, and by completing your purchase at checkout, you agreed to those terms. Please log into your account or visit our website to review your subscription settings and reach out through the available support channels so our team can look into your billing concern directly.
Rebecca K.
*UPDATE* My dog started not wanting to eat his food about three weeks in. He actually went two full days without eating before we made the call to go back to his previous diet. I can’t watch my dog be miserable! I received my subscription shipment on 5/16 and contacted the company on 5/18 to let them know the situation and that we obviously can’t continue with the food. I asked if the new untouched order could be returned for a refund. I was given tips to transition diets that are sent to new customers and my question was flat out ignored. When I asked again I was told that because subscription customers receive 20% off each shipment no refund will be given. Only full price, non subscription orders would be eligible for refund. What?!? You push the subscription model HEAVILY and then penalize your customers for signing up for ongoing orders? Something’s really wrong with that! Also, now that our dog has been back to his previous food for 6 days his personality, energy level, and appetite are right back to his wonderful spunky puppy ways. Something in Happy Howl definitely did not agree with our boy. The loss of money is worth it if our pup is back to his vibrant self. I wanted to make others aware of this policy before they agree to be subscription customers. It feels pretty scammy!***This food is fantastic! It smells like a meal I’d serve my family. You can see the whole food ingredients. Most importantly it’s made with high quality ingredients and my dog loves it. The price point is reasonable compared to other foods in its demographic. Yes, it’s a premium food and more costly than kibble but it is 100% worth the added cost. We chose the theee flavor variety pack so our dog won’t get burn out from one flavor. I’d highly recommend this food and love that they offer a very affordable trial pack.
Response from Happy HowlMay 4, 2026
We're absolutely thrilled to hear that your pup is loving the food and that it's passed the sniff test, that's always a great sign! It means the world to us that you trust our ingredients enough to serve it to your family's beloved companion.
SERIOUS BUSINESS EXECUTIVE S.
I have a female Shih Tzu who is a very picky eater, sometimes she would go for 3 to 5 days without eating but every since I tried happy Howl she's excited to eat again she loves this food
Response from Happy HowlMay 4, 2026
Thank you so much for sharing this wonderful update about your girl! We know how stressful it can be when your pup refuses to eat, 3 to 5 days is a long time to worry! We're absolutely thrilled that Happy Howl has turned mealtime into something she looks forward to. Shih Tzus can be notoriously picky, so hearing that she's excited to eat again means the world to us. Give her a little extra love from our whole team!
Marc B.
Has a gotcha on a subscription when you think you are only buying samples to test. Then when they send out email about subscription being prepared, even if you respond that day, it is too late to stop or get a refund. They just say sorry and you are stuck with the initial subscription. Bad thing about this, my dog did not like their food. They state that you get an email 7 days prior, then 2 days, well like i said, I only got one email and responded that day and they said it was too late.
Response from Happy HowlMay 4, 2026
We want to be as transparent as possible about how our subscription process works, when customers sign up for our trial pack, we send a communication 7 days prior to the next order so there is plenty of time to make any changes. For all upcoming orders, we also send a reminder email 2 days in advance to keep you informed every step of the way. We are sorry to hear that this did not feel clear enough during your experience and that your pup wasn't a fan of the food on top of it, that is truly disappointing all around. Please reach out to our team at [email protected].
Nicole B.
The price can go down not keep going up .lol but everything is great dog loves it I do run out before next order
Response from Happy HowlMay 4, 2026
We're so happy your pup loves Happy Howl! As for running out before your next order, we'd hate for any mealtime gaps! Have you tried our auto-ship/subscription option? It can save you a little on each order AND make sure you never run out. You can log into your subscription and adjust your settings at anytime!
Linda
Terrible never received first order and paused subscription and they still billed me $92 BUYER BEWARE
Response from Happy HowlMay 4, 2026
We can see that you reached out to us outside of our business hours, and we want you to know that a team member has already contacted you directly regarding next steps. If you could please reply back to that message we will get this resolved for you as quickly as possible.
Emily
I love the ease of this food. Fresh but doesn’t have to be frozen or refrigerated unless opened. It makes it so much easier for traveling pups. 😊
Response from Happy HowlMay 4, 2026
Traveling with pets can already be a lot to manage, so the last thing you need is worrying about keeping food frozen on the go. That's exactly why we designed Happy Howl to be as convenient as it is wholesome, fresh quality without the fuss! Whether it's a road trip or a flight, we love knowing your pup eats well wherever the adventure takes you both.
