Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Eva
I am happy my little guy Charlie loves this food. I like ordering small amounts that are in my pantry rather than my freezer. The spoon and tall bag are a nice touch too.
Response from Happy HowlMay 22, 2026
We are thrilled you are enjoying the spoon and tall bag, those little touches are our way of welcoming you and Charlie to the Happy Howl family in style! We look forward to keeping your pantry stocked and Charlie happy and well fed for a long time to come!
Cheryl C.
Very easy to work with my picky dog lives the food
Response from Happy HowlMay 22, 2026
Easy to work with and a picky dog who loves the food, that is a double win and exactly what we strive for every single day!
Amy
Purchased a 2 week supply on a trial. My dogs wouldn’t eat it at all. They don’t refund!
Response from Happy HowlMay 18, 2026
We are truly sorry to hear that Happy Howl was not the right fit for your pups, every dog has their own unique taste preferences and we completely understand how disappointing that can be especially when you were hoping they would love it!
Jennifer B.
Food is healthy. They don’t love it though and maybe that’s why lol
Response from Happy HowlMay 22, 2026
We completely understand, every dog has their own unique taste preferences and some take a little longer to come around than others! The good news is that they are getting all the real wholesome nutrition they need even if they have not fully declared themselves fans just yet!
T. M.
The food is good quality and the Shelf stability is very convenient but the portions are small and my dog has quickly gotten tired of all three flavors. There should be more variety for the price and you should be able to order a month's supply of whichever flavor you want to.
Response from Happy HowlMay 22, 2026
Thank you so much for the honest feedback and we are so glad you are loving the quality and shelf stable convenience of Happy Howl! We actually want to make sure you know that our subscription is much more flexible than you may realize! You absolutely have the option to order a single recipe, all three flavors or a custom combo case, whatever works best for your pup! You can also adjust your case size and shipping frequency to perfectly fit your needs and budget! We would love to help you find the perfect setup so your pup never gets bored and always has exactly what they love in their bowl! Please don't hesitate to reach out to our customer support team directly at [email protected] and we will be happy to walk you through all of your options and get everything dialed in just right for you!
Joanne
I love Happy Howl for my dog. Not only does he like the food but his digestion is good and regular and he is very healthy even as he ages into a senior dog. I also love that the food is soft since my dog was a rescue and had to have a lot of teeth removed when I got him.
Response from Happy HowlMay 22, 2026
It is so wonderful to hear that he is thriving and staying healthy as he grows into his senior years, real wholesome ingredients really do make such a difference from the inside out and your boy is living proof of that!
K
My dogs are picky eaters and they eat Happy Howl without objection. I have an older Pitty and he was having bumps all over his body. I changed over to Happy Howl and he is noticeably doing better and the bumps have reduced in size.
Response from Happy HowlMay 22, 2026
We have to say the news about your older Pitty is what truly stopped us in our tracks, seeing those bumps reduce in size since switching to Happy Howl is such a powerful and meaningful result and we could not be more overjoyed to hear it!
Joni S.
Dog food arrived quickly, packed very well. Colt loves the variety. His poops are smaller. I didn't swap food gradually. Just gave it to him, and he was very happy. He was use to raw and all home cooked. So far, he loves all the flavors.
Response from Happy HowlMay 22, 2026
We are so thrilled that his order arrived quickly and in perfect condition and that he has taken to all the flavors without missing a beat, loving every single one right from the start is such high praise!
