Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Linda S.
My dogs, my cats, my feral cat colony. Nobody would eat it.
Response from Happy HowlJun 11, 2026
WOW we call this a strikeout! That is definitely a tough crowd. We're so sorry to hear that neither your pups, your cats, nor the colony were fans of the food. Thank you for giving us a try anyway, and we appreciate you letting us know.
Dale C.
The service is great, but let's face it, the big difference is the food, how Hazel looks and feels since we started using your products.
Response from Happy HowlJun 8, 2026
You hit the nail on the head—at the end of the day, it is all about how Hazel looks and feels! Seeing a real, visible difference in her energy and coat is exactly why we do what we do. We are so incredibly grateful that you've noticed such a positive shift since switching, and we're honored to be fueling her happiest days!
jeremy W.
Our pups are happy so I’m happy!
Response from Happy HowlJun 8, 2026
Happy pups, happy humans—the perfect equation! Thank you so much for the wonderful review and for being a part of our family!
Bobbe C.
Everything about this company is amazing. Customer service is outstanding and they respond quickly.
Response from Happy HowlJun 8, 2026
We are so incredibly touched by your kind words! Our team really tries to treat every customer like family, so hearing that our service and response times have hit the mark for you means a lot. We know you have plenty of options, and we’re just grateful to be the ones helping you look after your pups. Thank you for the wonderful support!
Brent G.
I like how simple it is to store the food and easier to feed. So far the only reason I didn’t give you a 5 is because your site isn’t exactly friendly. You should have the size/feeding info well before the ordering part and show more of the information about portions when ordering.
Response from Happy HowlJun 8, 2026
We really appreciate you being so honest with us! It’s great to hear that the storage and feeding side of things has been a win for you, but we completely hear you on the website experience. We actually have some big updates in the works right now to make those feeding and portion details much easier to find before you ever hit the checkout. Thank you for helping us get better—your feedback is exactly what we need to hear!
Mirna S.
I recently switched my dog, Nugget, to Happy Howl's lamb recipe, and the results have been truly impressive. I specifically chose the lamb recipe because it had the least amount of salt, a crucial factor given Nugget's recent diagnosis of bladder cancer. Previously, she was on a dry kibble and a special, extremely salty bladder diet food that required her to constantly drink water. Since transitioning to Happy Howl's moist food, Nugget's need for excessive water intake has significantly decreased, which is a huge relief and indicates a much healthier hydration balance for her. The shipping was impressively quick, arriving faster than I anticipated. I also really appreciated the thoughtful packaging; while generally well-designed, I did find the carton occasionally difficult to open due to mild arthritis. This is a minor inconvenience, however, when considering the overall quality of the food. While I love the benefits this food offers Nugget, the subscription is unfortunately a bit pricey for my current budget. I understand that quality dog food often comes at a premium, but I sincerely hope that Happy Howl, given their success, might consider lowering their prices in the future, making it more accessible for dedicated pet owners. Despite the cost, I am incredibly optimistic about the long-term impact of this food on Nugget's health. The difference in her hydration needs suggests this is a much better food for her condition, and I genuinely believe it will contribute to her living beyond the one-year prognosis the doctors predicted. This healthier diet provides me with a renewed sense of hope for Nugget's future.
Response from Happy HowlJun 8, 2026
Thank you so much for sharing Nugget's journey with us. It is incredibly humbling to know that our moist lamb recipe is providing the low-sodium relief she needs and making her more comfortable. We completely understand your feedback regarding the cost of premium ingredients, as well as the difficulty opening the cartons, and we truly appreciate you sharing those insights with us as we grow. We are sending so much love to you and Nugget, and we are incredibly grateful to be a part of her care routine!
Jessie
My pet would not eat the food. Sorry
Response from Happy HowlJun 11, 2026
Thank you for letting us know, and please don't worry about it. We’re sorry our food wasn't a match for your pup, but we truly appreciate you giving us a shot. We hope you find the perfect fit for them!
Janet M.
My dogs love the taste and I love that I'm feeding them a great food.
Response from Happy HowlJun 8, 2026
Healthy food they actually love—that's the ultimate win-win. We’re so glad we could hit the mark for you and your pups. Thanks for the wonderful review!
