Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Linda J.
Everyone was great I just have the pickets dog ever.
Response from Happy HowlJun 10, 2026
Dealing with the ultimate picky eater is no small feat, but we're so glad our team could deliver some great service to help you out! Thank you so much for the lovely feedback—we are always here to support you and your pup. We appreciate you giving Happy Howl a try!
Judy M.
As a company I think you are great. However, my dogs won't eat the food. I bought this food a couple of years ago and the dogs are it then suddenly stopped. I don't know if your formula changed or what. Anyway, I thought I would try it again because it is so convenient but they won't eat it anymore. They are older dogs and maybe their tastes have changed.
Response from Happy HowlJun 11, 2026
Thank you so much for your kind words about our company and for giving us another try! To answer your question, we haven't changed our recipes, but you are spot on—as dogs cross into their senior years, their sense of smell and taste can naturally decline, making them much more selective. We're sorry our recipes didn't work out this time around, but we truly appreciate your support over the years!
Teresa Little B.
My dog loves Happy Howl. She gets excited when it is time to eat. She is 15 as and I haven't seen her get this excited over food in a long time. She will run into the kitchen behind me and start jumping when she know I am getting it ready.
Response from Happy HowlJun 10, 2026
This is the ultimate testament to the power of real, wholesome food! Senior pups can sometimes lose their enthusiasm for standard kibble, so seeing her run to the kitchen and show that level of excitement after 15 amazing years is a massive win. We pour high-quality, nutrient-dense ingredients into every batch to support longevity and vitality, and it sounds like she is thriving on it. Thank you for choosing us to look after your sweet girl!
Darcy M.
I was having some issues with some of the boxes of food and the happy howl company was quick to take care of it.
Response from Happy HowlJun 10, 2026
Hearing our team was able to step in and resolve those box issues quickly is a massive win! We're so glad we could get you back on the right path so you can focus on what matters most—happy, healthy mealtimes. Thank you for your wonderful patience and for being such an amazing part of the Happy Howl pack!
Christine E B.
My dogs & I love this food! Fast delivery too and reasonably priced. We love the variety pack.
Response from Happy HowlJun 10, 2026
Knowing you and your dogs love the variety pack is the absolute best reward we could ask for! We're so glad that our quick delivery and reasonable pricing are delivering the value you deserve. Thank you from the bottom of our hearts for your wonderful support and for being such an amazing part of our pack!
Ronald F.
Samples to my two Bostons went well they loved 2 of three meals. Lamb was not a big hit. We have used Fresh Pet and Farmers Dog both of the require refrigeration. This product is easy to store and is great for camping.
Response from Happy HowlJun 10, 2026
Knowing your Bostons loved their meals and that our shelf-stable cartons are making your camping trips easier is a massive win-win! It's so liberating to leave the fridge-dependent brands behind when you're ready to head outdoors. Thank you so much for your wonderful feedback and support. We are excited to keep looking after your pack wherever your travels take you!
Deborah R.
I have Great Danes. The packaging is completely inadequate in size for the amount of food my boys eat each meal.
Response from Happy HowlJun 10, 2026
We hear you—Great Dane appetites definitely require a lot of cartons! While our current size is built for shelf-stability and easy pantry storage, we appreciate the feedback that a larger option would make mealtime much smoother for your boys. We're always looking for ways to improve, and your input is incredibly helpful as we grow. Thank you for your support and for looking after your big doggos with Happy Howl!
Brian
My dog is an insanely picky eater. I can’t say that he eats it every time but he 100% is eating more than he isn’t so that’s a big improvement. Compared to most other similar companies, the price is cheaper and the food seems to be better. Wish there were a few more recipe options but that’s about it
Response from Happy HowlJun 10, 2026
Seeing a picky eater clear his bowl more often than not is the best news! We’re so happy that our quality and price point are making life a little easier for you and more delicious for him. Thank you for the feedback on our recipe options—we’re always looking to grow our menu, and your input helps us do just that!
