Where it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
thehappyhowl.com
Website
thehappyhowl.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Our dog loves the foodand I’m so grateful I don’t have to thaw it out. So hard when I would forget to pull more dog food out for her the night before. Great quality and price!
Response from Happy HowlJun 11, 2026
This is wonderful to hear! Thank you for sharing your experience with us. We love knowing that our food is a hit with your dog and that it has successfully taken the guesswork and hassle out of your meal prep routine. We truly appreciate your support and look forward to delivering your next order!
SS
Susie S.
Service is great but my dog doesn’t…
Service is great but my dog doesn’t like the turkey this last delivery.
Response from Happy HowlJun 11, 2026
Thank you for your kind words about our service! We're sorry to hear that the turkey recipe hasn't been a hit with your pup this time around. We’d like to look into this further for you—could you please email us at [email protected] with photos of the food and the top of the carton? This will help our team investigate right away!
SS
Sherry S.
The lady was very helpful and did my…
The lady was very helpful and did my order.
Response from Happy HowlJun 11, 2026
Thank you so much for the lovely feedback! We are absolutely thrilled to hear that our team member provided such helpful service and took care of your order seamlessly. Providing friendly, reliable support is incredibly important to us, and we'll be sure to pass your kind words along to her!
RP
Renee P.
My dog’s coat is so shiny and soft now
My dog’s coat is so shiny and soft now! I even mentioned how I lost my long spoon and they quickly jumped on adding another spoon to my next shipment! Highly recommend this company!
Response from Happy HowlJun 11, 2026
We are absolutely thrilled to hear that your pup’s coat is looking so shiny and soft! That is the best news ever. We also completely hear you on the storage bags and spoons—in fact, we’ve gone ahead and added another long spoon and extra storage bags to your very next order so you're fully covered. Thank you for the wonderful feedback and for being a part of the family!
SQ
squeeks
fast response to my order request and…
fast response to my order request and love the fact it is shelf stable and so easy to pack when traveling.
Response from Happy HowlJun 11, 2026
Thank you for the fantastic feedback! We're so glad we could deliver a fast response to your order, and we love knowing that our meals are the perfect travel companion for your pack. We appreciate your support and look forward to your next order!
PP
P P.
Works for my chihuahua
I changed the human-grade dog food I was feeding my chihuahua to Happy Howl because of the reasonable price, convenience of storing the little boxes, and shelf life. I didn't know if my little RICO would like it or not. I gambled. Let's just say he inhaled it! No complaints. He's been on it for months now. I am satisfied that he is happy. My subscription comes on time every month, via a safe carrier, and I like that I'm always reminded my order is due up. Happy Howl is a winner
Response from Happy HowlJun 11, 2026
We are absolutely thrilled to hear that your gamble paid off so beautifully! Hearing that little Rico inhales his Happy Howl is the best news ever, and we are so glad he’s been thriving on it for months now. Thank you for the wonderful feedback about our shelf-stable convenience and timely subscription reminders—we love having you both in our family!
PR
Patty R.
My dogs would not eat it
My dogs would not eat it
Response from Happy HowlJun 11, 2026
We are sorry to hear that your dogs wouldn't eat the food. We completely understand that every dog's taste buds are different, and we appreciate you giving us a shot. Thank you for sharing your experience with us!
GP
Gary P.
Misleading Policies, Inconsistent Information, and Poor Customer Service
My experience with this company has been extremely disappointing. I canceled my subscription months ago, yet an order was suddenly processed and charged without my authorization. When I reached out, I was told the subscription had only been “paused,” even though I am certain I canceled it.
The company claims they provide a full 48‑hour notice before processing an order, but the notification I received was only 36 hours before the charge. When I pointed out the exact timestamps from my email, the company dismissed my concern and later provided different timestamps from their internal system that did not match what I actually received. Instead of addressing the discrepancy, they repeatedly hid behind policy and refused to acknowledge that their own notification window was not met.
Communication felt dismissive, unhelpful, and at times evasive. Once I presented the timeline showing they did not follow their own stated policy, responses stopped entirely until I received a generic survey email. At no point did they take responsibility or offer a reasonable solution.
I had originally cancelled this dog food because my dogs stopped eating the food, literally would walk up to the bowl take a sniff and walk away, the a big sign that there is something not right with this dog food.
Based on my experience, I do not feel this company is transparent or customer‑focused. I would strongly recommend that anyone considering their service double‑check all subscription settings and be cautious, as my situation showed that their policies are not always applied consistently or fairly.
