Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Is this your business?
Correct your details and reply to customers in public. Both are free.
Claim this listing4,371 approved reviews, newest moderated first
Brenda D.
So far so good Prinsesa still picky eating
Response from Happy HowlJun 14, 2026
Hey, we will take 'so far so good' any day! Picky pups can be tough critics, so we're thrilled that Prinsesa is accepting her new meals. Thank you so much for your patience and for sharing her progress with us!
P S.
I’ve been searching for fresh food for my very picky old pup. I didn’t want the food to fill my fridge or freezer so I tried Happy Howl’s three pack trial. She loves ❤️❤️❤️ the beef and lamb meals. The company has reached out to follow up. I hope she continues to like their food.
Response from Happy HowlJun 14, 2026
Thank you so much for sharing this wonderful update! There is truly nothing tougher than finding the perfect match for a picky senior pup, so hearing that she is loving the variety pack completely makes our day. Skipping the frozen thaw and having premium, fresh meals ready right from the pantry is exactly what we aim for. We love that our customer care team connected with you, and we look forward to keeping that tail wagging for a long time to come!
Heather
I absolutely loved Happy Howl as much as my pups! The food, the smell and packaging was absolutely incredible! THEY EVEN INCLUDED A SPOON! I love that!
Response from Happy HowlJun 14, 2026
We are absolutely smiling from ear to ear reading this! Thank you so much for the incredible love. We put a lot of heart into making sure everything—from the delicious aroma to the easy pantry packaging—is a premium experience for both you and your pups. And yes, we love that spoon too! It’s the little things that make mealtime a breeze. Welcome to the Happy Howl Family!
Melanie
My dogs really like the food and I'm very happy with the introductory discount. I'm not sure whether I'll keep ordering it, though. Wheat is the 7th or 8th ingredient, and since it doesn't say otherwise, I assume it is not organic whole wheat. Right before it, peas are listed. The lamb recipe lists rice, and not brown rice like the turkey and beef formulas. There are competitors similarly priced that don't have wheat or rice. While sometimes the good slides right out, sometimes it sticks and I have to scrape down all corners and folds.
Response from Happy HowlJun 14, 2026
Thank you so much for giving us a try and for sharing your honest feedback! We are thrilled to hear that your dogs are loving the food and that you enjoyed the introductory discount. We completely understand wanting the absolute best for your pups. Please rest assured that all of our recipes are carefully formulated to provide a completely balanced and nutritious meal every time. We also appreciate your note about the packaging, as we are always looking for ways to make mealtime easier. Thank you again for your support, and we wish your pack the absolute best!
susan N.
My dog loves Happy Howl
Response from Happy HowlJun 15, 2026
That is exactly what we love to hear! A big double paws-up to your dog. Thank you so much for the support, and cheers to many more happy, empty bowls ahead!
Matt K.
Great product, like the shelf life and ease of use vs the frozen option.
Response from Happy HowlJun 14, 2026
A great product that cuts out the thawing time is exactly what we like to hear! Thank you so much for highlighting how much easier our shelf-stable packaging is compared to the frozen alternatives. We're so glad to have you in the Happy Howl family!
Cara E.
My dog loves this food and it's so quick and easy!
Response from Happy HowlJun 14, 2026
This completely made our day! Quick, easy, and double paws-up from your pup—that is exactly what we love to hear. Thank you for the sweet shoutout and for choosing Happy Howl to keep your dog healthy and thriving!
Sheila H.
The only thing I have trouble with is knowing how much to feed my jrt. I've been feeding her 3.5 Oz. twice a dsy but the box doesn't tell me how to measure that amount. She weighs about 18-20 lbs. I thought there would be a scoop included to measure the food with. Thanks
Response from Happy HowlJun 16, 2026
Thanks for reaching out! We want to make serving as seamless as possible, so here is a quick guide for your 18–20 lb pup: we recommend feeding her 2/3 of a carton each day, split into two equal meals. An easy way to measure this is to simply pour out 1/3 of a carton for her morning meal, and 1/3 of a carton for her evening meal. We typically include a long spoon to help you scoop and serve the fresh food directly from the carton, and I want to make sure you have one! I am sending a replacement spoon your way right now to make serving a breeze. Thank you for sharing your experience with us!
