Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Sylvia T.
I really, really like that my order arrives on time and I don't have to go buy other food between orders. The dogs love their evening meal!
Response from Happy HowlJun 17, 2026
Thank you so much for sharing the love! Making mealtime convenient for you and delicious for your dogs is exactly what we strive for, and we're thrilled that everything is running like clockwork. Cheers to many more Happy Howl meals ahead!
Bonnie
Convenient and easy to use and so far my dog really seems to like it and he has been extremely picky!
Response from Happy HowlJun 17, 2026
Thank you so much for the wonderful feedback! There is nothing quite like the relief of finding a food that a selective pup actually looks forward to eating. We are so glad Happy Howl is making your mealtime routine easy and keeping your dog happy and excited for breakfast and dinner!
Carla
Love Happy Howl. My dog absolutely loves the food and it travels so well. Highly recommend Happy Howl!!!!!
Response from Happy HowlJun 17, 2026
Thank you so much for sharing the love! We are so happy that your dog is enjoying her food and that our cartons are making life on the go nice and simple for you. We truly appreciate your glowing recommendation and are so incredibly proud to have you both in our Happy Howl family!
Dawn N.
Excellent customer service! A quick chat session helped me transition my pups to their new food! I believe her name was maggie. The pups love the food and I'm very happy and have now subscribed.
Shawna T.
My prince of princes is an extremely picky eater and I was shocked when he devoured his first feeding of Happy Howl (lamb) without sticking his nose in the air and walking away. He even woke up at around midnight that same night wanting another go at it. I thought what kind of magic is in this stuff? Unfortunately the next feeding was back to picky eater. I’ve tried many different home delivery “human grade” dog food companies and despite still having to put some fresh toppings on to get him to eat it “Happy Howl” wins as his choice! So here we are.
Response from Happy HowlJun 16, 2026
Thank you so much for your feedback! The good news is this is actually pretty common and there are a few things we can try to help encourage your pup again. Feeding Tips to Try -Start small & mix in: Try mixing a small amount of the food with something your pup already enjoys (like their previous food) and gradually increase the amount over a few days -Warm it up: Slightly warming the food can enhance the aroma and make it more enticing in a microwave safe bowl for 10 seconds (NOT in the packaging) -Add a topper: A splash of warm water, low-sodium bone broth, or even a little plain boiled chicken can help spark interest -Stick to a schedule: Offer the food for about 15–20 minutes, then pick it up if your pup doesn’t eat. This can help reinforce mealtime routines -Hand feeding (short-term): Sometimes offering a few bites by hand can help reintroduce the food in a positive way
KATELYN D.
Ordered the sample pack for around $30. I thought I was getting six boxes however I guess I misread it (thinking 6 meals ment 6 boxes) but you only get three. I really enjoyed the food however I have two dogs so I don’t think that I could afford it but overall the product is good and my dogs are very satisfied.
Response from Happy HowlJun 16, 2026
Thank you so much for the wonderful review, and we are thrilled your pups loved their bows! We completely understand the concern about price. We work hard to source high-quality, human-grade ingredients and keep our meals shelf-stable without preservatives, which can add to costs. That said, using Happy Howl as a topper vs a full meal plan is a smart and cost-effective way to boost nutrition and flavor without breaking the bank. If you need help with a subscription meal and price plan that fits your budget please reach out to our support team. [email protected]
Mike J.
Product arrived timely and our fur babies loved it! We have just started with this but it appears all is good and we will continue to use the products
Response from Happy HowlJun 16, 2026
Welcome to the pack! We are so happy to hear that your first order arrived quickly and that your fur babies are already loving their new food. Starting a new routine can be an adjustment, so hearing that it's so far, so good completely makes our day. Thank you for the wonderful support!
customer
My dog loves the food. When it is meal time she is dancing around the kitchen!
Response from Happy HowlJun 16, 2026
We are absolutely smiling reading this! There is truly nothing better than a kitchen happy dance at mealtime. We are so incredibly glad she is loving her food and bringing that awesome energy to the kitchen. Thank you so much for sharing!
