Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Marilyn C.
Great company - solid experience
Response from Happy HowlAug 3, 2026
Providing a seamless, reliable experience for you and your dog is always our top priority! Knowing that we hit the mark for you brings so much pride to our entire company. Thank you for your trust and for taking the time to share your support!
Dia W.
Buddy loves his Happy Howl! We love that it’s shelf stable so we don’t have to use up our precious freezer space like the food we used to buy. The food always ships on time and you can request early shipping or pause for vacations etc. easily on the website.
Response from Happy HowlAug 3, 2026
Freeing up freezer space and keeping Buddy happily fed is the ultimate win-win! We are so thrilled to hear that our shelf-stable recipes are making life easier for you and mealtime delicious for Buddy. Making account changes like early shipments or vacation pauses seamless for pet parents is a top priority, so knowing that the website is working smoothly for you brings a huge smile to our entire team. Thank you for being such a fantastic part of our pack, and give Buddy some extra love from us!
Josh M.
My dog Gus who eats everything always, ate it up except for a few peas but my dog Maggie who is a picky eater but almost always eats some of her breakfast and then more as the day goes on, took one sniff and didn't eat a bite. She never even took another sniff and now it's 2 and her bowl hasn't been touched. Also what's with the carton. I know that it's what make you unique but it's a pain to open and serves no purpose. Pop top cans are much easier. This was the Grandmas stew so we'll see if Maggie has any interest in any of the others. Not at all impressed. Josh McKee
Response from Happy HowlAug 3, 2026
We love hearing that Gus polished off his bowl—even if he left a couple of peas behind! On the other hand, we completely understand your disappointment with Maggie taking a pass, as picky pups can be tough to predict. For Maggie, gently warming the meal or mixing a spoonful into her current food can help introduce the new scent. Regarding our cartons, we choose them because they are fully recyclable and shelf-stable, but we know they take a little getting used to compared to traditional cans! We hope one of our other recipes catches Maggie's eye, and we really appreciate your honest feedback.
Tracy Z.
Just received today, doodles loved the beef stew. They have never waited while I fix their bowls. Big hit for dinner !
Response from Happy HowlAug 2, 2026
We had to smile reading this! It sounds like your doodles made it pretty clear what they thought of Grandma's Beef Stew. 😊 There's nothing better than seeing pups so excited for dinnertime that they can't wait for their bowls. We're so glad it was such a big hit, and we hope they continue looking forward to every meal. Give your doodles an extra belly rub from all of us at Happy Howl! 🐶🐶
Sheila Y.
Excellent customer service very helpful with all my questions
Response from Happy HowlAug 2, 2026
It means so much to hear that our team has been able to answer your questions and make your experience a positive one. We're always happy to help, and we never want you to feel like you're on your own. Thanks again for your kind words, and give your pup an extra cuddle from all of us at Happy Howl! 🐶💛
Marie
My Boo loves it. Happy Howl has helped him maintain a very healthy weight.
Response from Happy HowlAug 2, 2026
Shoutout to sweet Boo! Helping our four-legged family members feel their absolute best and maintain a healthy weight is what it is all about. We are so thrilled to hear that he is loving his meals and thriving. Thank you so much for being such a wonderful part of the Happy Howl pack!
Doug S.
My dog would not eat your food.
Response from Happy HowlAug 3, 2026
Getting a hesitant pup to try something new can definitely take a little extra patience! Adding a splash of warm water or low-sodium bone broth, or using the food as a tasty topper on their current meal, can often encourage hesitant eaters to dig in. Thank you for taking the time to share your feedback, and we appreciate you trying Happy Howl with your dog!
Sandy
My 2 picky Yorkies love it 1 is 6yo and the other is 16yo they are small dogs and I don’t have to put it in the food processor to make it small enough for them to eat. It stores easy after opening I don’t have to put it in a plastic container to keep it fresh This is my fur babies forever food
Response from Happy HowlAug 2, 2026
Winning over two picky Yorkies—including a wise 16-year-old—is the ultimate compliment! We are so thrilled to save you a step at mealtime with a texture that is ready to serve, and to make cleanup simple with our easy-store packaging. Thank you for making Happy Howl their forever food, and give both of your sweet fur babies some extra love from us!
