straightaheadbeauty.com Reviews | Read Customer Reviews of straightaheadbeauty.com

straightaheadbeauty.comReviews of straightaheadbeauty.com

1.9200 reviews
Cosmetics & Makeup
3933 Pembroke Road, Hollywood, Florida

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straightaheadbeauty.com

About straightaheadbeauty.com

Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.

straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.

Website: straightaheadbeauty.com
Category: Cosmetics & Makeup
Location: Hollywood, Florida
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 94% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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straightaheadbeauty.com reviews

200 approved reviews, newest moderated first

MG
Jun 22, 2024
OPRY MILLS - 5* - fabulous purchase.
I was approached by Jessica in Opry Mills shopping outlet in Nashville - I was on holiday from the UK and I must say I am astounded at the amount of negative reviews on this page - angry actually! Jessica was amazing. She showed me how to use the straighteners to curl and straighten and showed me how it dries damp hair. I bought the pink pair and what Jessica used IS INSIDE the box unlike what other reviews say!! Because of those reviews I even asked them to open the box and then use them on my hair!! They understood why I would ask this and despite feeling rather stupid to even ask I can now write this and confirm! As I am from London, I needed to ensure no problems bringing them back over. Anyway, the review - 5 stars. Better than GHD by far, better than Cloud 9 by far, I am very in to hair and yes, fabulous purchase, glides through the hair, doesn’t get stuck or burn, feels like you’ve just had it done at a salon after use. 100% feel I should have got the hair dryer too!
Response from straightaheadbeauty.comFeb 27, 2025
Thank you so much for your glowing five-star review! We’re thrilled to hear you’re loving your Straight Ahead Beauty hair tool. Your satisfaction is our top priority, and it’s wonderful to know our product is helping you achieve the results you deserve. We’re confident our tools are designed to make styling easier, faster, and more enjoyable, and feedback like yours keeps us inspired.
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Tracy W.
Jun 12, 2024
A complete SCAM
A complete SCAM. It’s not what was demonstrated. They should have a lawsuit against them for selling a piece of nothing and scamming people out of their money!
Response from straightaheadbeauty.comFeb 19, 2025
Hello Tracy, we are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange.
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Angeli Brock K.
May 10, 2024
This company is a scam and are thieves
This company is a scam and are thieves. The product (flat iron) they demonstrate with is not what they sell. What they sell you is a cheap piece of crap. I have read reviews now and see that I'm not the only person that they have robbed. I'm thinking Class Action lawsuit. Who's with me?
Response from straightaheadbeauty.comFeb 19, 2025
Hello Angeli, We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. You will need to go back to the location for a refund as your transaction and information is with them. If there is something wrong with the tool we handle the exchange. You can reach out to us at [email protected]
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Prom M.
May 3, 2024
SCAM!
SCAM! Same as similar reviews. Got duped with a switched product for sure. The one purchased in box did not work in the slightest to straighten my hair, even at the highest temp. Will never purchase a boxed product after demonstration again!!!
Response from straightaheadbeauty.comFeb 19, 2025
Hello, We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange. You can reach out to us at [email protected] so that we can further assist you.
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Kimberly N.
Apr 18, 2024
Disappointment is not the word, Total SCAM!!
I should have listened to my bff who told me it was just like every other flat iron. I was told that there was no use of heat and I would never see smoke, ok I call BS! I used it on my freshly washed and air dried hair only to see smoke/steam whatever you want to call it, and then to make matters worse, the dude said if I curled my hair with it, it would last at minimum 12 hours, low and behold it lasted not even an hour!! I have been totally scammed! and I was never told that there were no refunds until after I looked at the receipt!! The guy was very sweet but I am completely disappointed with the crap they sold me!! I am so glad I didn't fall further to get any other crap they were selling. Save yourself time and money don't even stop to let them show you how it works because it is obvious now that he was using a completely different device. Waste of my money and time. And what's worse is I am a mom of 4 and I got it expecting great results, that was money I could have used on better things for my children!
Response from straightaheadbeauty.comFeb 19, 2025
Hello Kimberly, we are sorry to hear about your experience. We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange.
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chelsea J.
Apr 11, 2024
would give 0 stars if i could
would give 0 stars if i could i'm so glad i read these reviews because the same thing that happened to so many of the people in these reviews also happened to me. i'm so glad i walked away and was able to walk out without buying anything.
Response from straightaheadbeauty.comFeb 19, 2025
Hello Chelsea, we want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
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abby Y.
Apr 7, 2024
It’s a literal scam.
It’s a literal scam.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Abby, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
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Charity M.
Apr 4, 2024
Castleton scam
Bought the Bionic Pro Ceramic today at the Castleton mall in Indianapolis. Kylie the girl that did my hair had it curled perfectly but when I brought the item home and tried to use it it doesn’t curl at all. Huge scam!!!!!
Response from straightaheadbeauty.comFeb 20, 2025
Hello Charity, Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
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