Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Website
straightaheadbeauty.com
Category
Cosmetics & Makeup
Location
Hollywood, Florida
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I purchased a trio haircare of Straight Ahead on Ipsy that included curling wand, hair straightener and mini hair straightener. I paid $50 for the set valued at $800. . . 😑
They are not great but they are good. Definitely not worth $800! I mean they get the job done.
Response from straightaheadbeauty.comMar 30, 2026
Thank you for your feedback, we appreciate you giving our products a try. We’re glad to hear the tools are getting the job done for you.
We’d like to clarify that the $800 reflects the combined retail value when purchased individually at full price, while promotional bundles—like the one offered through Ipsy—are deeply discounted.
That said, we always aim to deliver both quality and value, so your feedback is important to us. If there’s anything specific you feel could be improved, we’d love to hear more. Feel free to reach out to us anytime at [email protected].
KB
KB
Stopped working
I purchased a straight ahead flat iron and a straight ahead styling comb. I thought the one I purchased was going to be like the demo and dry my hair as well, but it didn't. (My fault for not paying attention to the fast talk from the salesperson.) I did like the flat iron in the beginning, but then it stopped working. It no longer worked like it did when I first purchased it. In fact, my hair became very dry and brittle. As for the styling comb, this is not what I thought I was purchasing, so that was just a total waste of money.
I wished the flat iron continued to work as it did in the beginning because I did really like it! My advice, save your money!
Response from straightaheadbeauty.comAug 4, 2025
Hello,
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
LQ
lisabeth Q.
Watch out for the bait and switch. What you leave with is not the same as the item they use for the demo.
Bought after an expo where the tool used on my curly hair was amazing. Unfortunately, after being told the one I was being sold was the same one demonstrated on my hair, I got home to see that it absolutely isn’t. The one they use for demos has multiple temperature settings. The one you leave with has zero temperature controls. The sales woman was very nice and friendly and didn’t use the pressure tactics described in other reviews. Very disappointed in the bait and switch that was pulled. And before the company tries to reply stating they’re just the manufacturer blah blah blah, I’ll be reporting the fraudulent practice.
Response from straightaheadbeauty.comMar 3, 2025
Hello,
We're sorry to hear about your experience. While we do not oversee the practices of independent business owners, we want to ensure you’re satisfied with your product. As the manufacturer, we offer warranty exchanges for products with defects.
If you would like to receive a replacement hair tool, please email us at [email protected], and we’ll be happy to assist you.
JC
Jon C.
Updated, but still concerned about product longevity
I'm updating my review because the curling iron manufacturer immediately contacted us and sent us a new curling iron. Their immediate attention is to be commended! Thank you straightaheadbeaty.com for excellent customer service.
However, based on our experience below and other reviews, I have definite concerns about how long this curling iron will work. For $500, it should last several years.
But still ZERO stars for Lululux retail mall kiosk! Bought the Infrared Breeze at a kiosk in Park Place Mall in Tucson. Tried it the next day and didn't work! We tried to return it for a refund but they have a 'no refund' policy which they did NOT tell my wife when she bought it!!
They also did not have the same unit and gave us a used demo unit to take home. And the demo unit doesn't work either!!
We were scammed!!
Response from straightaheadbeauty.comFeb 27, 2025
Hello Jon,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
JA
Janet
Not really a lifetime warranty
I purchased the portable glider two yrs ago and got a good price of $100 considering they sell online for $300. Let me start by saying, I love the product! My issue is with the warranty and company. After about two months, a couple of the "teeth" on the glider's comb broke off. The SA lifetime warranty states that you send the company a picture of the product with the cord cut, pay S&H, and they will send you a new product. No problem. I did so and received my new glider. Fast forward to November 2023, the replacement glider breaks in half. I go through the same steps for the LIFETIME warranty. On the website, it says you will receive your replacement item within one week. Two weeks later, I have not received anything, no one will respond via online chat, via online messaging, via email, or phone. I guess the LIFETIME warranty is limited to ONE replacement. I did dispute the charge on my credit card for the S&H charge and got that back, at least.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Janet,
We would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
JZ
Jodi Z.
Don't waste your money!!
I bought a their steam flat iron at a mall kiosk. I was impressed by how well it worked. No flat iron had ever worked that well on my hair before. The salesperson said it would not frizz. It was a humid day and although my hair didn't feel frizzy, when I got home and looked in the mirror, it was. Brushing it with my boar bristle brush calmed it down, but it still didn't do what the sales woman said it would. It worked better than any other flat iron ever has, but it is definitely not worth near what I paid. I have never been taken in like that before, and I never will again. A very expensive lesson.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Jodi,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase. We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
MB
Marianne B.
Can find better at Walmart! …
I have had my StraightAhead bionic pro iron for 1 week.
CONS:
** I would think that a high end iron would have an automatic shut off and the plug would not hang out of the outlet halfway. It does not stay plugged in all the way.
** It does not save me time, like the sales person said it would.
PROS:
** It works and I like the curls it makes
BUT That is nothing different than what I can buy at the store for way less money!
** It leaves less of a burnt smell than other irons
I would love to return it and get my $140 back! Yeap, I was a sucker. I should have left the mall kiosk, done a little research online, and I never would’ve bought it.
Response from straightaheadbeauty.comDec 12, 2022
Hi Marianne,
I'm sorry to hear about your experience.
We were closed over the weekend and saw no emails from you..
Please contact [email protected].
Kind regards,
Straight Ahead Beauty.
