Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Website
straightaheadbeauty.com
Category
Cosmetics & Makeup
Location
Hollywood, Florida
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
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I see that all of the reviews on here for Straight Ahead products are absolutely terrible however I purchased the hair straightener that came with a comb and holder for the hair straightener, a halo hair extension and the pro glider 2.0 as well as the hair serum and my products all perform the same way they did at the ziosk in the mall when I tried them. I'm not saying that they're necessarily the best or anything like that, and I definitely believe it's highly overprice, however the products all work great on my hair and makes my hair feel and look great.... so I'm a little shocked to see not one single positive review on here aside from mine. I think that it might depend where u get it exactly....some ziosk are shady. The reason I gave it 4 stars rather then 5 has to do with the pushy-ness of sales, and the cost.
KC
Kimberly C.
The worst iron I have ever purchased
The worst iron I have ever purchased. SCAM SCAM SCAM DO NOT BUY. The iron that was used on me at the mall worked perfectly. The one I took home does not even heat up. $150 down the drain. They do not even allow refunds because they know how awful a product this is.
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. We are just the manufacturer and handle warranty exchanges and website purchases. All our locations are independently owned and operated.
All our tools come with a lifetime warranty and as the manufacturer we can do an exchange for any defective items.
please let us know how can we help you!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
LI
Lis
Stay away from Straight Ahead seller at…
Stay away from Straight Ahead seller at Pheasant Lane Mall, Nashua NH. High pressure tactics and product in box not the same as demonstrated at kiosk. Also no refunds. Very disappointed!
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. We are just the manufacturer and handle warranty exchanges and website purchases. All our locations are independently owned and operated.
All our tools come with a lifetime warranty and as the manufacturer we can do an exchange for any defective items.
please let us know how can we help you!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
PL
Paige L.
Straight Ahead is a SCAM
Straight Ahead is a SCAM! The products they use at the kiosks are not the ones they send home with you. I got home and used my straightener and it hardly even worked. I let it heat up for what felt like forever and it still barely even straightened my hair. I guess I consider myself lucky in the fact that I got the price lowered from $170 to $100 but I’m still out of $100 and upset with how this experience turned out. On top of it all there are no refunds and only exchanges within 14 days. Save your money people and stay away from Straight Ahead!!!!
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. We are just the manufacturer and handle warranty exchanges and website purchases. All our locations are independently owned and operated.
All our tools come with a lifetime warranty and as the manufacturer we can do an exchange for any defective items.
please let us know how can we help you!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
SP
Sheri Penry C.
Buyer beware!
Buyer beware!! Classic bait and switch! The products I took home are nothing at all like the products that were demonstrated to me! I would gladly pay what I did for the 3 products I purchased IF they performed like the product at the kiosk where purchased, but they don't even come close! Worst straightener I have ever owned! $300+ down the drain!
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. We are just the manufacturer and handle warranty exchanges and website purchases. All our locations are independently owned and operated.
All our tools come with a lifetime warranty and as the manufacturer we can do an exchange for any defective items.
please let us know how can we help you!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
CK
Chrissy K.
Total scam!!
Total scam!!! Stay away from straight ahead mall kiosks. What they sell you is not what they demonstrate and they don’t refund your money.
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. We are just the manufacturer and handle warranty exchanges and website purchases. All our locations are independently owned and operated.
All our tools come with a lifetime warranty and as the manufacturer we can do an exchange for any defective items.
please let us know how can we help you!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
NU
Nur U.
Trash
Trash! these are the biggest scammers ever! bypass them! Do disappointed with their products!
Response from straightaheadbeauty.comAug 5, 2022
Thank you for contacting us. your comment is really important to us. please let us know how can we help you out!
our costumers service mail- [email protected]
Kind Regards, Straight Ahead Beauty
AS
Anna S.
STRAIGHT AHEAD SCAM! STRAIGHT AHEAD BEAUTY IS A SCAM!!!
They are very pushy then demonstrate a $300 straightener on your hair you will love then sends you home with a straightener that is worth about $10 that you paid between $90 and $170 for. The receipt says no refunds but they never tell you that. So when you dispute it with your credit card company they will give your money back but this company will fight it and because the receipt says no refund they will give the money back to the company. So the only thing you can do is call local news law enforcement or start a consumer class-action lawsuit. Stay away from this company they are a SCAM! They also own Karma Beauty and they sell the same exact products for $20 on Amazon, Straight Ahead IS A SCAM!
Response from straightaheadbeauty.comFeb 20, 2025
Hello Anna,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
