Straight Ahead Beauty is a manufacturer located in South Florida that sells solely business to business and on our website www.straightaheadbeauty.com. Refund or return requests for purchases made anywhere other than our website must be handled at the point of sale. We are only able to assist with warranty claims if a tool is broken or defective and purchased from our website.Straight Ahead Beauty was founded on two principal ideas: that style and beauty are for everyone, and achieving yours on a daily basis should not be a struggle. Our founder's imagination, combined with a team of experts with over 40 years of combined experience, has inspired a line of hair tools and rejuvenating hair care products that not only use the best materials available but also embrace the latest cutting-edge technologies. We are constantly pushing ourselves to bring new and innovative salon-quality tools to your home.
straightaheadbeauty.com (straightaheadbeauty.com) has 200 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Website
straightaheadbeauty.com
Category
Cosmetics & Makeup
Location
Hollywood, Florida
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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I bought the flat iron a year ago and it still works great!! I do my child’s hair too because she LOVES how this machine curls. I actually came today to the kiosk to buy their serum, and one of the ladies recognized me and even gave me a discount!
Response from straightaheadbeauty.comFeb 27, 2025
Thank you so much for your glowing five-star review! We’re thrilled to hear you’re loving your Straight Ahead Beauty hair tool. Your satisfaction is our top priority, and it’s wonderful to know our product is helping you achieve the results you deserve. We’re confident our tools are designed to make styling easier, faster, and more enjoyable, and feedback like yours keeps us inspired.
LA
Luma A. M.
Very bad quality,spam company
Very bad quality,
I bought straight ahead straightener and brush set from a mall
They were very bad quality and never straightened out or work efficiently
I tried to return them back, they don’t accept the return and will never refund my money!!
Please do never buy this spam product 👎👎
The worst and most expensive
Response from straightaheadbeauty.comFeb 20, 2025
Hello Luma,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
NC
Natalie C.
Buyer BEWARE of Straight Ahead Beauty
I was at the mall today and their stall was right outside the store I needed to pickup from. The first lady was polite a let me go with a simple "no thank you", but the second associate, not so much. I am physically disabled. The second associate not so kindly, (sort of) got me in her chair and wouldn't let me leave until I got something. Then, the girls had "technical difficulties" while standing far away from the stall with my debt card. I tried to return everything less than an hour later, with my partner, who was there for the tail end of the ordeal, taking the reighs. But accotding to the same pushy lady from earlier, because of "the holiday" and the "coupons" they used they weren't accepting returns and refunds. My partner literally said "scammers" under his breath. There were no policies posted anywhere either... I checked my bank statement about 10 minutes ago and can now see three identical processing charges for nearly $200 each. After my experience, the reviews, and dozens of cheap re-listings I've seen after just searching the company name, I'm definitely reporting fraud and fight for my money back in the morning with my bank.
I've felt so gross for the rest of the day after this encounter. It's sad but reassuring to see I'm not alone.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Natalie,
Thank you for reaching out and sharing your experience with us.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices.
That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
MI
Mikael
SCAM, SCAM, SCAM! Don’t buy from here!
When I was walking in the mall, a guy told me my hair was looking good and he offered me a sample. When I took it, he just told me to “come here! Let me show you this iron and how amazing it is”. He DIDN’T let me say no and put me on the chair and started curling my hair without my permission! He was telling me how the iron used “infrared technology” and that it didn’t make any heat. LIES! Also he said that you could use it with wet hair and it wouldn’t damage it. What made it even worse is how he didn’t sell me the same product that he was using. I hope someone shuts it down before they can scam anyone else! I feel so embarrassed that I fell for such a thing! I hope they realize how people work hard for their money and that it is not ok to do this. Cause it’s a SCAM!
Response from straightaheadbeauty.comFeb 20, 2025
Hello Mikael, we are sorry to hear about your experience with a salesperson. We are just the manufacturer and handle warranty exchanges and website purchases. All of those locations are independently owned and operated. If there is something wrong with the tool, we handle the exchange. Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
JA
Janet
Not really a lifetime warranty
I purchased the portable glider two yrs ago and got a good price of $100 considering they sell online for $300. Let me start by saying, I love the product! My issue is with the warranty and company. After about two months, a couple of the "teeth" on the glider's comb broke off. The SA lifetime warranty states that you send the company a picture of the product with the cord cut, pay S&H, and they will send you a new product. No problem. I did so and received my new glider. Fast forward to November 2023, the replacement glider breaks in half. I go through the same steps for the LIFETIME warranty. On the website, it says you will receive your replacement item within one week. Two weeks later, I have not received anything, no one will respond via online chat, via online messaging, via email, or phone. I guess the LIFETIME warranty is limited to ONE replacement. I did dispute the charge on my credit card for the S&H charge and got that back, at least.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Janet,
We would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand.
We appreciate your understanding and look forward to making this right for you.
LR
Liliia R.
I had a bad experience with this…
I had a bad experience with this company and also with seller her name’s Silvia. She came to our salon and tried to sold the items from this company. She doesn’t said anything about no return policy if you buy from her. So, I bought and turned on my new flat iron and after 6-10 minutes it’s starting smells like a burning plastic inside and I turned off. I tried few times and it’s smells bad. I texted her and told her about that, but she wasn’t helpful. She said that I need to call the company. I did, nobody answer the phone. I sent emails and they didn’t help. So, now I don’t know what to do, but I can write a review here for another people and let them know how this company works. Be careful and buy from good companies who give you a good product and good protection for all you buying.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Lillia,
your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience. While we are unable to issue refunds (as we do not handle the original sale), we would be happy to offer you a replacement product to ensure that you receive a high-quality item that meets your expectations.
Please reach out to us at [email protected] so we can assist you in choosing a replacement that best suits your needs. We are here to help and want to make sure you have the best possible experience with our brand. We appreciate your understanding and look forward to making this right for you.
IS
Izzy's R.
Amazing product!
I feel so bad for everyone that had a bad experience! I was the total opposite..do nice. My hair came out amazing and I love the product! It was originally $299...,was going to give me 2! Yes 2 but I only had $130 so she accepted that but for 1 which honestly I was fine with. It amazing what my hair looks like after this flat iron! I really feel for the ones who feel they got scammed but I did NOT!
Response from straightaheadbeauty.comFeb 27, 2025
Thank you so much for your glowing five-star review! We’re thrilled to hear you’re loving your Straight Ahead Beauty hair tool. Your satisfaction is our top priority, and it’s wonderful to know our product is helping you achieve the results you deserve. We’re confident our tools are designed to make styling easier, faster, and more enjoyable, and feedback like yours keeps us inspired.
CR
Christina R.
Pricy but great products
I do agree that the products are overpriced. And I agree that the kiosk salespeople are extremely pushy. My mother did not get the product she thought she was getting and was very upset. But two products were used on her hair and she didn’t check what she was getting. However my daughter and I got the exact product used on our hair and I feel we got a great deal. I was sold two straighteners, a comb. And a hair serum for $199. My mom was sold a hair heated brush thing with a shampoo and conditioner for $99. I checked the products and compared to what she used on our hair before buying. I got an email receipt right away as did my mom. The straightener is wonderful, the best I’ve ever owned. It lasts gif several days and also ringlet curls very easily. The shampoo, conditioner, and hair serum are amazing and the only thing that made my hair soft. I would buy again for sure. As with anything from a salesperson you just have to check and make sure you know what you are purchasing. I only gave 3 stars because of the cost and pushiness.
Response from straightaheadbeauty.comFeb 20, 2025
Hello Christina,
Thank you for reaching out and sharing your experience with us. We truly appreciate your feedback and understand how important it is to feel confident in your purchase.
We want to clarify that Straight Ahead Beauty is the manufacturer of the product you purchased, but we are not the retailer that sold it to you. As a manufacturer, we work with independent businesses that operate kiosks and retail locations across the U.S., and they handle their own pricing, promotions, and sales interactions. This means that while we create and stand behind the quality of our products, we do not process transactions, retain customer funds, or oversee individual sales practices. That being said, your satisfaction is extremely important to us, and we never want you to feel disappointed with your experience.
