Sophie Society is a U.S.based Amazon advertising agency specializing in performance-driven PPC (pay-per-click) management for e-commerce brands. Founded in 2018 by Chris Rawlings, a former physicist turned Amazon entrepreneur, the company emphasizes a scientific, data-backed approach to scaling brands on Amazon. The name "Sophie" derives from the Greek word for wisdom, reflecting their commitment to evidence-based strategies over generic industry advice. Also, Sophie Society hosts the profitable PPC Challenge and various workshops. We have the privilege of being thought leaders in this space because of the number and diversity of the accounts we manage. All of our insights come directly from our team and their hands-on experience. That’s why we’re able to offer premium workshops for Amazon sellers—so they can learn, grow, and thrive on their Amazon journey.
Sophie Society (sophiesociety.com) has 266 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
Also known as
sophiesociety.com
Website
sophiesociety.com
Category
Sales & Marketing
Listed on Five Star Index
2026
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The company replied to 12% of reviews.
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Most recent review: October 2026.
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Ignacio has completely turned our business around. His genius and strategy is laser focused and precise. Feel like we hit the jackpot having him as our account manager running our strategies for us. Thank you Ignacio! And thank you Chris for hiring such an amazing team
IA
iain
Really disappointed - DO NOT RECOMMEND
Am very surprised and slightly suspicious of all the 5 stars here....Sohpie promise so much but have delivered very little. After 3 months and being told I was about to change for the third time, my account manager, I decided enough was enough. In fairness, the second agent did get my sales from around £10,000 per month up to nearly £16,000 which was very impressive, this was done mainly by setting up numerous campaigns which I wasn't aware even existed so credit there. Unfortunately my profit margin went from around 18% to approximately 6%! So loads more sales, which required more funds to purchase the stock but loads less money from the lower profit to do so! With the new lower profit margins and their £750 fee, I was basically running the business for nothing. So many promises made to get me to sign up and none of them materialised. VERY good salesman and will tell you everything you want to hear, unfortunately I fell for it. I also then recommended them to a friend as he was just starting his Amazon journey, he has now also cancelled his contract as spent an absolute fortune on PPC with an ACOS of around 50% and ROAS of around 1.4, after 2-3 months!
Have given 2 stars as they run a ridiculously cheap training zoom course which is full of great information. I suggest you do the course and learn from that and run the PPC yourself.
Such a shame as had such great hopes and was promised the world, I guess that should have been a clue...
IN SUMMARRY:
Both myself AND my friend have both had a bad experience here and wasted a few thousand pounds but everyone else here has left 5 stars?...I'll let you decide why that might be
Response from Sophie SocietyJul 7, 2026
Hi Iain,
Thank you for being transparent and laying this out so honestly. I'm sorry the partnership didn't go the way you hoped. You're right that more sales mean very little when the margin isn't there, and I understand the frustration. That's doubly true after you put your name on the line and recommended us to a friend.
I don't want to leave it at an apology. I'd like to offer you a free content audit and rebuild of your listing, at no cost, as our way of making it up to you. If your friend is open to it, we'd gladly review his account and give him honest feedback too. There are no strings attached to either.
I'd also welcome the chance to connect with you directly and sort this out properly. Thank you again for the candor. It's the kind of feedback that helps us do better.
Marc @ Sophie Society Customer Success
KL
KleenTeeth
Sophie Society ....5 months in
Working with Zoltan and the Sophie Society team over the past five months has been an excellent experience. They are highly professional, technically proficient and incredibly responsive. Dragana and the media team have completely elevated our product listings, while the team's strategic management of our PPC spend has maximized our efficiency and overall profitability. I look forward to our continued partnership.
MR
Mateo R.
The team has been excellent to work
The team has been excellent to work with. They are professional, reliable, and consistently delivered on everything they committed to. From the beginning, they showed a strong understanding of our needs and handled every step with care, clear communication, and attention to detail.
Matias was in charge of our account, and he did a great job throughout the entire process. He was always responsive, organized, and proactive, making sure everything was moving forward properly and that we always felt supported.
We really appreciate the professionalism, commitment, and consistency they brought to the partnership. Overall, it has been a very positive experience, and we would definitely recommend them.
— The Foldy Mat Team
JS
Janine S.
Strong creative direction and PPC support
We’ve had a positive experience working with Sophie Society.
Anja has done an excellent job on the creative side and really understands our brand direction and visual identity.
Kelly and Maria have also been very supportive with PPC campaigns and communication throughout the process. Their work has helped improve our visibility and attract more interest to our products.
Overall, the team is professional, responsive, and easy to work with.
DL
Dan L.
Thank you Kelly & Anja! Sophie Society
I've worked with many marketing and creative teams over the years throughout my hospitality, casino career's and most recently my e-commerce specialty coffee entrepreneurship. After many months of working together, I am very happy to recognize the outstanding work being done by the team at Sophie Society. Kelly Garcia's PPC strategy, analytics, advertising campaign management and ongoing communication have helped SAIGONDAN continue building meaningful momentum on Amazon. Her reporting is detailed, transparent, strategic, and always focused on long-term growth-not just short-term numbers. From improving conversion rates and organic rankings to refining campaigns and customer acquisition strategies, Kelly and the Sophie Society PPC team have been instrumental in helping us navigate the highly competitive coffee space. I also want to recognize Anja Miljevic and the Sophie Society content team for the incredible A+ Premium Content they created for all of our SAIGONDAN products. The storytelling, visual presentation, emotional branding, and attention to detail beautifully captured my products, the spirit of Vietnam and the heart behind my coffee journey. Seeing my vision translated into world-class creative content was truly exciting. What I appreciate most is that this partnership with Kelly & Anja has never felt transactional(rare today). Kelly & Anja and the Sophie Society team genuinely cares about my brand, the story, and the people behind it. Building a brand from ground up takes collaboration, trust, creativity, analytics, persistence, and a shared belief in the vision. Thank you Kelly & Anja and the entire Sophie Society team for your passion, professionalism, and dedication. Looking forward to continually growing the SAIGONDAN brand together.
NE
NeilB
We joined Sophie in late December 2025…
We joined Sophie in late December 2025 after launching our first product on Amazon. We had an onboarding call with our PPC strategist Adam Turner and created a clear plan on how to grow our brand, increase our sales and manage our advertising. Adam set clear goals and helped us to understand the best ways in which to grow our brand successfully. A weekly/bi weekly call was scheduled to keep us updated and to show us how things were progressing.
After Adam Turner was given a promotion within the company we were reassigned to Oliver Cooper to continue our journey with Sophie. Oli quickly introduced himself to us and we discussed both our goals and his goals for our brand. We receive weekly updates from Oli outlining our achievements and what we need to work on to keep growing but to stay profitable. Our experience with Sophie so far has been very good and we hope to continue achieving our goals and growing our brand.
JB
Jewel B.
Pleased since September 2025
Since September 2025, I've partnered with Kevin at Sophie Society. The service has exceeded my expectations. He genuinely advocates for my business, driving profit growth. Kevin consistently presents fresh concepts and recommendations while managing our Amazon advertising with accuracy. Before his involvement, advertising costs exceeded revenue. That situation has reversed, and I'm thoroughly satisfied with the results.