Zachary B.
Promised me 3 day shipping 2 weeks…
Promised me 3 day shipping 2 weeks later I dont have my order. These guys are scammed. Customer service is absolute nightmare.. im boycotting for life

Discover Merino wool socks, apparel and outdoor clothing available at Smartwool®. Built for comfort, breathability, and performance. Backed by our 100% Go Far. Feel Good.™ guarantee.
Smartwool (smartwool.com) has 137 customer reviews on Five Star Index, with an average rating of 1.8 out of 5.
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Zachary B.
Promised me 3 day shipping 2 weeks later I dont have my order. These guys are scammed. Customer service is absolute nightmare.. im boycotting for life
Betsy H.
Their clothing is great, their website and customer service are terrible. At Christmas I placed an order and it was supposed to include a free pair of socks. No socks. They said I should have called if it didn't show up on the order page. Said they would send them, but never did. On February 3, I placed an order and it said free 3 day shipping. It didn't show up on the order, so I called them. Was told they would credit me the shipping as soon as I placed the order. Never happened. Chatted with someone today and they said it was done on the 7th. Definitely did not show up on my credit card.
Julian
I bought merino gloves liners. One week in, they are ruined. I am gentle with them and they are worn under leather ski gloves. Really disappointed
Response from SmartwoolJul 6, 2026
Thank you for sharing your experience with us. We want to let you know that this issue is definitely out of the norm for Smartwool. We are committed to making this right. All of our products are backed by our Go Far. Feel Good.™ Guarantee, which you can learn more about here: https://www.smartwool.com/en-us/pages/our-guarantee
Laura G.
Every year I look forward to the email from Smartwool for their spend X amount and receive a free pair of Christmas socks promo. This is the second year in a row they have not sent my free Christmas socks, even though I met all of the order requirements. This is the second year in a row customer service has said, "too bad, so sad." They say they are out of the promotional Christmas socks and will not make this right. I love Smartwool socks, but because of their false advertising and poor customer service I will be switching to Darn Tough in the future.
filippo P.
it costs a lot, more tha 120€ for a man base layer. it's a shirt almost cool rather than warm as it's intended for. very bad product.
Bob
These used to be good. But over the last couple of months I am finding holes wearing in the heels of several new pairs I just can't believe how rubbish they have become.
Helen M.
I placed an order, and before I paid for it I checked the delivery date. The date they said I'd get it by was perfect. After placing order, I received numerous changes to the delivery date which was a pain, since I have to watch for deliveries due to theft. Then finally heard that it would all arrive after I left for my trip. I contacted the company and they offered a refund but nothing more. very poor customer service. The product may be okay, but if you actually need if for some specific event or trip, don't bother ordering from them.
Jo P.
This used to be a great company to buy quality socks from. Lately the socks have fallen in holes and even arrived with holes in. And don’t try to return anything - you have to go through a complicated return process, ship it to Italy and wait a long time to get your refund I’ve stopped buying from them.