SmartwoolDiscover Merino wool socks, apparel and outdoor clothing available at Smartwool®. Built for comfort, breathability, and performance. Backed by our 100% Go Far. Feel Good.™ guarantee.
Smartwool (smartwool.com) has 137 customer reviews on Five Star Index, with an average rating of 1.8 out of 5.
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Margaret
I have tried many different brands of socks over my 70 years and the Smartwool socks last the longest and are the most comfortable. Even more importantly to me, when traveling I can wear them more than once because there is absolutely no smell after letting them air out overnight.
jim M.
great quality
Response from SmartwoolOct 23, 2026
Thank you for the kind review! We are glad to hear that you feel the investment in our high-quality Merino wool is worthwhile.
Lee
Great selection. Easy to navigate the site.
Response from SmartwoolOct 16, 2026
Thank you for the kind review! We'll be sure to share it with the rest of the team too.
Peter
Great selection, well stocked and quickly shipped. The Smartwool products are the best along with the people there who make it happen. Love that I found their Second Cut Project. Super!
Response from SmartwoolOct 16, 2026
Our Second Cut Project has been a successful collaboration with our customers, so we appreciate you too!
Stephen N.
Although there was an issue with ordering/paying through Klarna that caused a loss of sale items/discounts, Smartwool’s Customer Service team went above and beyond to make it more than alright. They did multiple price adjustments/ refunds (without me asking, only explaining the situation) I got similar or upgraded items at less than my original purchase price. Thank y’all!
Response from SmartwoolSep 16, 2026
We love hearing stories like this. Thank you for sharing your experience with us!
Horace A.
Great socks! I liked the first order so much that I promptly bought four more pair. I like the height and general feel. Also, I wear Marino wool socks year round in Houston. Great for hiking and just every day wear. Even in 100 degree summers and those relatively mild winter temps we have here. Thank you, Smartwool! Satisfied and loyal customer… GA in Houston.
Response from SmartwoolAug 31, 2026
Thanks for the kind review! Isn’t wool wonderful? It’s a great choice in any season thanks to its natural ability to regulate body temperature, wick away sweat and cancel out odors.
Arnaud G.
Ondanks een verloren pakket heeft Smartwool dit snel en correct afgehandeld. Verder ben ik grote fan van de sokken. Kwaliteitsvol en duurzaam!
Response from SmartwoolSep 11, 2026
Bedankt voor uw vriendelijke beoordeling!
Russell P.
Awesome customer service. Thanks
Response from SmartwoolAug 31, 2026
Thank you for your feedback! We'll be sure to share it with the rest of the team.
