I ordered a 5 stone 2 ctw emerald cut ring in platinum. The ring is beautiful and has an incredible amount of sparkle to it. Communication was ok during order process but didn’t find out that the order was delayed until the day it was due to ship. It took about an extra 10 days beyond original estimate but was worth the wait. Ring seems to be good quality and I would probably purchase from them again.
AN
AngelaG
I have used this company 3+ times in…
I have used this company 3+ times in the last 2 years. Each order has been white glove service. My latest is a beautiful diamond ring for my 15 year anniversary. Beyond happy with the experience overall.
Last year I bought 2ct diamond earrings for an amazing price in comparison to the competition. I am a researcher and believe me, Ritani is the best.
Also, I did order a few other things that I ended up sending back and got refunded with no issues. I’ll continue buying my jewelry from them as long as it continues to be fairly priced and top notch service.
MG
Mr G.
Our overall shopping experience was…
Our overall shopping experience was heavily involved by the support agent Laura, and honestly it went from good to really bad very quick. We were constantly getting pulled the rug, and there are changes after changes after changes.
1. Unclear policies: we originally put payment authorization on twp diamonds and requested to view both in-person. Then the support agent Laura told us they could only ship 1 diamond for us to view in person "due to the substantial fees involved with this." This is after my payment authorization has been made and the order has been placed. It sounds like a made-up policy after they manually checked the shipping price manually.
2. Missed the diamond we really liked to view: even worse, while we were making the decisions to choose which one to view, the support told us one of the diamonds is gone for whatever reason. We can only view the less preferred one. This is also after my payment authorization/order has been placed. So essentially making a payment authorization and placing an order means literally no effort from Ritani to secure a diamond for you. Just you know.
2. Unprofessional offline diamond pro: the diamond pro seems to be a contractor hired by Ritani from a random place. What the diamond pro does is to close the deal at all cost without providing any help, at best providing a few tools. I don't think the diamond pro even viewed our diamond beforehand. He didn't speak about the clarity, color, shape, etc. And by the time we left, he handed his own company's flyer to us. A very strange situation. Obviously he is a part time contractor running his own business somewhere, the Ritani diamond pro job is a gig to him.
Btw, the diamond pro told us for the loose diamond we only have 15 days to return, which contradicts Ritani return policy online. We have to get clarification from the support agent.
3. Price negotiation: Ritani clearly told us that price is negotiable and the support agent Laura is the right person to talk to and ask if we can do wire transfer and blah blah. I told them that i wanted to see the diamond first, before talking about the price. And when we meet the diamond pro, he said "you can always make the payment and talk to Laura and ship it back if you want". Then after i made my payment, reaching out to Laura a few days later, she just changed her attitude to "no, the price is firm". It's a huge waste of time because the diamond is slightly over our budget, now we need to return it with all of the time wasted.
Takeaway:
If you are relatively new to the space, and haven't done a lot of homework, AVOID Ritani. They are not trying to help you to pick the right stone. They just want to close deals with minimal effort. Diamond Pros are useless. I am so glad my partner and I learned so many lessons from offline retailers (some of the good ones and bad ones) before shopping online.
Don't trust Ritani support, negotiate the price before you make a payment authorization/order. After you place an order, they treat it as you took the bait and they won't hold their words anymore.
Don't trust the Ritani order, it doesn't hold your diamond. I highly suspected it's just a diamond store that happens to have a website. Everything else is manual from the backend.
Diamond Pros are useless. It's a side gig for them, the only thing they do is to convince you pull out your credit card and pay for it without doing any homework themselves.
Response from RitaniJun 11, 2026
Hi Mr. Gu, I am sorry this experience felt frustrating, and I appreciate you taking the time to share your feedback.
Ritani has been serving customers for many years, and we take concerns like this seriously. We continuously review customer feedback to improve our processes and ensure we provide the best possible experience.
I looked into your order and wanted to clarify a couple of points from our side.
The diamond you purchased had already been significantly discounted from its original listed price, and you received one of the best available pricing adjustments on the stone. While we always strive to offer competitive pricing and work with customers whenever possible, there are limits to the discounts we can provide. For that reason, an additional 5% wire discount was not available at that stage of the transaction. I understand this may have been disappointing, especially since pricing was an important factor in your decision.
There was also a mistake during the in-person appointment regarding the return window. The information provided was incorrect, and we have addressed that internally to help prevent similar misunderstandings in the future.
Regarding the Preview experience, our representatives work with customers every day to help evaluate diamonds and answer questions. The representative you met has been assisting Ritani customers for several years and has consistently received positive feedback. That said, we take your comments seriously and will review them internally to ensure we continue providing the level of service our customers expect.
We do appreciate that you liked the diamond itself, even though the overall experience clearly did not meet your expectations.
Thank you again for sharing your perspective. While we may not agree on every aspect of what occurred, your feedback is valuable and helps us identify opportunities to improve. We regret that your experience fell short of expectations, and we sincerely wish you all the best with your purchase and future jewelry needs.
AL
Alexander
nice selection of diamonds
nice selection of diamonds, easy to use website. looking forward to receive my purchase.
WF
William F.
I ordered a necklace for my wife around…
I ordered a necklace for my wife around the holidays. I was promised delivery by Christmas. Annia from customer service kept me informed and the gift arrived on time. Fast forward to February. The necklace broke near the clasp. Again Annia took care of me. Necklace repaired and returned in one week. My wife adores this necklace and we couldn’t be happier with the quality and service.
LT
LT
NOT A DIAMOND NO RESPONSE FROM RITANI
Ring came and the setting was not what was ordered. Took it to a jeweler and a Gemologist inspected it and diamond tested it. NOT a Diamond. over $3000.00 and it is NOT a diamond. Called, emailed. NO response from company. Last email came back undeliverable. Phone number just rings no answer not voice message option. Please people, be VERY careful. This site BEWARE. ****site posted reply to review for me to contact them. I did reach out, numerous times to return and they do not reply. Instead they posted in trustpilot.****
Response from RitaniJan 30, 2026
We take claims like this very seriously, as are a trusted company with certified, tested, and guaranteed diamonds and lab grown diamonds. Our records show that you kept the order, and we previously reached out for clarification but haven’t heard back—please contact us at [email protected] so we can assist and resolve this promptly.
CB
Chantal B.
Incorrect ring band, but......
I just received my FedEx box from Ritani and was so excited to open it only to find out the order was incorrect. I was very disappointed. I immediately emailed and called. It's the holidays so they sent me to voicemail, but Laura H did call me right back and she was able to get me a return label quickly, and advised she would do her best to expedite my exchange. The mistake turned out to be mine, but the website made it a bit confusing, regardless, Laura helped me and hopefully can get my ring back quickly.
DI
David I.
I bought a diamond for my…
I bought a diamond for my daughter-in-law’s ring. I got great value and an excellent buying experience. The website is great and email notifications keeps me informed every step of the way. I highly recommend Ritani.