PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Karla
The product works great and I have peace of mind with less plastic and chemicals in my daily life.
Response from PRIMALSOct 4, 2026
It’s wonderful to hear that the product is working well for you and giving you greater peace of mind in your daily routine. We truly appreciate your support and choosing PRIMALS!
Rachel M.
Really truly amazing product!!! Love the toothbrush so much!! The bristles are firm but soft, don’t hurt your gums at all and it’s actually a soothing, luxurious experience to brush my teeth twice a day now 😍🥰❤️ made the mistake of telling my kids about microplastics too early, and they screamed about brushing their teeth for ages! So I’m very glad they are here! (I got the electric toothbrush for myself and regular horse hair bristles kids toothbrush for my girls!
Response from PRIMALSOct 4, 2026
Your review made us smile! It’s fantastic to hear that you’re loving the firm yet gentle bristles and that brushing has become a more enjoyable experience for you and your girls. We truly appreciate you choosing PRIMALS for your family and sharing your experience!
Carla P.
It was great, have used the toothbrush for a couple of weeks now just went and got my teeth cleaned at the Dentist, last week. I really like it. And I feel good about getting rid of my plastic Oral B toothbrush heads.
Response from PRIMALSOct 4, 2026
It’s wonderful to hear you’ve been enjoying your PRIMALS toothbrush and feeling good about making the switch from plastic heads! We truly appreciate you sharing your experience and choosing PRIMALS for your daily routine.
Sk
We initially ordered the handheld toothbrushes and loved them! We ended up deciding to buy the electric toothbrushes and wow! They are fantastic! Before we found the manual Primal toothbrushes we tried to replace our old Sonicare with a new one. We returned it because it was so cheaply made, so weak and was honestly just pathetic. I am so thankful for having found the new Primal electric toothbrush! I love the customer service as well. I can’t recommend Primals enough! We are loyal customers for sure!
Response from PRIMALSOct 4, 2026
Hearing that you’ve gone from loving the manual toothbrushes to becoming loyal electric toothbrush customers is amazing! It means so much to know you’re happy with both the products and our Customer Service. We’re incredibly grateful for your continued support and recommendation!
Rob
I enjoy the product and it was easy to purchase.
Response from PRIMALSOct 4, 2026
Glad to hear you’re enjoying the product and found the purchasing process easy! We appreciate you choosing PRIMALS and sharing your experience.
Brittany B.
I absolutely love this toothbrush! The horsehair bristles are soft enough that I don’t feel like I’m scraping away at my enamel, but it still does an excellent job of cleaning my teeth. It feels gentle and effective at the same time, which is exactly what I was looking for. I also really appreciate that it’s environmentally friendly. It feels good to use a product that’s thoughtfully made without sacrificing performance. And honestly, it’s beautiful! The design is so aesthetically pleasing that it’s actually something I enjoy having sitting on my bathroom counter. It’s rare to find a product that checks all the boxes—effective, gentle, environmentally conscious, and genuinely beautiful. I even bought one for my mom!
Response from PRIMALSOct 4, 2026
Your thoughtful review truly means a lot to us! It’s wonderful to hear that you’re enjoying the soft yet effective horse bristles, along with the design and more environmentally conscious approach. We’re especially touched that you loved it enough to get one for your mom too! We appreciate your support.
Joshua G.
Very simple to understand how to use the product, everything you need to use it is provided. Shipping was great and the packaging was well organized. Product works VERY EFFICIENTLY, making me want to take my dental health seriously. Great purchase. Excellent team.
Response from PRIMALSOct 4, 2026
It’s wonderful to hear that everything from the setup and packaging to the product itself exceeded your expectations! We’re especially glad PRIMALS is helping make your dental routine something you look forward to. Your kind words and support mean a lot to our team!
Richard S.
Really like the toothbrush!
Response from PRIMALSOct 4, 2026
So glad to hear you’re enjoying your PRIMALS toothbrush! We genuinely appreciate your support and taking the time to share your experience.
