PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Lori Ann Davis, MA, C.
I love the product and feel good about using healthier options
Response from PRIMALSOct 13, 2026
We’re happy to hear you’re loving the products and feeling good about choosing healthier alternatives! Your support for PRIMALS and our mission means so much to us.
H M.
So far, everything product I have used has exceeded my expectations. The lotion, body wash and the toothpaste tablets are amazing. I love the fact that my kids and I are no longer brushing micro plastics into our body 2x a day.
Response from PRIMALSOct 13, 2026
Hearing that our lotion, body wash, and toothpaste tablets have exceeded your expectations is wonderful! We’re so glad your family is enjoying the products and embracing a more mindful daily routine. Thank you for making PRIMALS part of your family’s journey!
Jeff T.
I love the overall experience from ordering to receiving the item. Also i love the toothbrush and toothpaste tabs and have notice my teeth are few shades whiter. I will highly recommend to my family and friends.
Response from PRIMALSOct 10, 2026
Your support and recommendation mean so much to us! We’re delighted that you’re enjoying the toothbrush, toothpaste tablets, and overall shopping experience. Thank you for sharing PRIMALS with your family and friends!
KUKU
I like the toothbrush. It's quieter. I like that there's less EMF. I think I have less ringing in my ears since using the toothbrush.
Response from PRIMALSOct 10, 2026
We’re glad you’re enjoying the quieter brushing experience and appreciate you sharing your observations! Thank you for choosing PRIMALS and taking the time to tell us about your experience.
Jim S.
I ordered an electric toothbrush (horse bristle), and a shower head. They arrived together within the time frame that was promised. The toothbrush is great! I had questions of a possible defect on the shower head, so I contacted Lauryn via email. Her response time and actions taken were both very prompt and thorough. She quickly sent a replacement for the shower head with no further questions asked. This is a well run company by someone who certainly cares about customer satisfaction. I will continue to order products from Primals in the future.
Response from PRIMALSOct 10, 2026
Your trust means a great deal to us! We’re glad your order arrived on time and that Lauryn was able to promptly address your showerhead concern. Providing quality products and attentive customer care is important to us, and we truly appreciate your continued support of PRIMALS!
Ma G.
I love the boxers! They are comfortable to wear and are made from natural materials. The toothbrush is probably the best all natural toothbrush out there atm, I could not find any better. The customer service is also really good. Fast and helpful reply! I trust this company.
Response from PRIMALSOct 10, 2026
Your trust means the world to us! We’re delighted that you’re enjoying the boxers, loving the toothbrush, and having such a positive experience with our Customer Service team. Thank you for choosing PRIMALS and supporting our mission!
Laura H.
Brushes are fantastic & teeth loving it! What a difference. Shampoo & body wash very nice & love love Cocoa Glow! So glad I took the leap! Going for cleaner face cream soon & hopefully the shower head. Water stings my eyes. Just monetary issues as laid off work now. We will be back💕
Response from PRIMALSOct 10, 2026
Your excitement is contagious! We’re so glad you’re loving the toothbrushes, shampoo, body wash, and Cocoa Glow. We truly appreciate your support and hope things turn around for you soon. We’ll be happy to welcome you back whenever the time is right!
JH
I bought an electric brush for my husband and kids and we love them! They work great, my teeth feel super clean and I like the bristles much better than other non toxic brands I’ve bought. My only complaint is that I wish they came in different colors because my kids share a bathroom, but I just labeled them. A travel case would be nice to add to the kit as well! Definitely worth the money and we are all on the same schedule to swap the brush heads.
Response from PRIMALSOct 10, 2026
Your whole family’s enthusiasm makes us so happy! We appreciate your feedback on the color options and travel case, and we’ll be sure to pass these suggestions along to our product team. Thank you for making PRIMALS part of your family’s daily routine!
