PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Daniel S.
Lauryn was amazing, made a mistake on my order and she responded in minutes. Resolved right away, can’t wait to use their products. Highly recommend!
Response from PRIMALSAug 11, 2026
Passing this straight to Lauryn, she'll be thrilled. Thanks Daniel
Andres V.
I ordered the briefs and they're extremely nice, they're comfortable and breathable.
Response from PRIMALSAug 11, 2026
Comfortable, breathable, and organic!! Exactly what we were going for. Thanks Andres :)
Aneesh R.
Have bought several items from their online shop and amazon and items always arrived on time. The boxers specifically are my favorite.
Response from PRIMALSAug 11, 2026
Good to know the PRIMALS Boxers are winning, thanks Aneesh!
Naomi A.
Love the horse hair toothbrush! Great for my sensitive teeth while still getting a nice clean feeling. The shipping is fast and reliable. My boyfriend loves the 100% cotton boxers, very breathable and lightweight.
Response from PRIMALSAug 11, 2026
Thanks Naomi, and glad your boyfriend's a fan of the boxers too!!
Ethan L.
I’ve ordered from them on their website and on Tiktok Shop. On both instances, their products would always be shipped and arrive at my doorsteps within a week. Their Horsehair toothbrushes are perfect due to the softer feel they provide while also not using any plastic components.
Response from PRIMALSAug 11, 2026
Thanks Ethan, glad the horsehair ones are a hit!
Mark B.
I’ve had a fantastic experience with PRIMALS. Their products are high quality, customer service is responsive and helpful, and I love their focus on supporting a cleaner, more toxin-conscious home. The products have become part of my daily routine, and I highly recommend them to anyone looking for simple, healthier home upgrades.
Response from PRIMALSAug 11, 2026
Appreciate this Mark, really glad you're loving them :D
