PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Steve L.
I literally have every Primals product and I love them all! I only wish they made more products! Organic cotton boxers, merino wool boxers, horse and boars' hair toothbrush, toothpaste tablets, body wash, shampoo, air purifiers, shower head filter - are all terrific. Highly recommend them all!
Response from PRIMALSAug 11, 2026
Okay, the full lineup! That's dedication. More products are coming, promise!!
Michael G.
The toothbrush heads for the Sonicare toothbrush work amazingly. I originally tried the Sonicare toothbrush head that worked quite well, but Primals replacement head was actually better & more comfortable. Though the order did take awhile, Primal included some free samples of various things that were greatly appreciated. Customer service was very prompt in their response. Thank you Lauryn.
Response from PRIMALSAug 11, 2026
Thank you for this, and apologies for the wait on your order. Great to hear the heads are outperforming the originals, and that the samples were a nice surprise. Passing your thanks to our team :)
Lin
I LOVE how soft these toothbrushes feel while I use them! Soft as a pillow and I can rest assured knowing I’m not having microplastics and toxins for breakfast. So worth the$$!
Response from PRIMALSAug 11, 2026
Soft as a pillow" might be our new tagline. Thanks Lin!!
Cheryla
Getting rid of my plastic toothbrush is the best feeling in the world. Well not the best but it’s right up there!
Response from PRIMALSAug 11, 2026
One less plastic brush in the world. Love it, thanks Cheryl!
Savannah Lani M.
I absolutely love primals! Their products have been so helpful for me trying to live a healthier lifestyle and reduce the chemicals and toxins I consume. Their customer support is super friendly and always replies quickly, which is so rare these days.
Response from PRIMALSAug 11, 2026
Thanks Savannah, this is lovely to read. Cutting down on the everyday chemicals is a slow process, so it's good to know the PRIMALS products have made that easier. And we do try hard on the support side, so hearing that stood out to you means a lot. Thanks for being with us
Ernesto C.
I ordered the single shower head from PRIMALS and was not disappointed! In the process of ordering, the promotion prompted for two free gifts with the shower head purchase. I went to claim the free gifts but due to a computer glitch, I didn’t get my free gifts. I emailed Lauryn (the founder) and was in contact with her in very short order. She emailed me back within an hour and made the order right away! I’m a very pleased customer and would do business with people like this and day! As should you !! Thanks Lauryn!
Response from PRIMALSAug 11, 2026
Lovely to read, thank you! Lauryn will see this one
K. C.
I found an issue with my order after placement. I contacted Mel (thanks again) and he was able to quickly correct things without hassle. Great service!
Response from PRIMALSAug 11, 2026
Mel's getting a copy of this one. Thanks so much!!
Stella S.
Great product and customer support!
Response from PRIMALSAug 11, 2026
Appreciate this, thank you Stella!
