PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Suzanna P.
Top notch customer service and response time. Made a mistake on my order and emailed time. Lauryn responded quickly and fixed the issue. Impressed !
Response from PRIMALSAug 28, 2026
Thanks Suzanna, always happy to sort things out before they ship :D
Morgan A.
We've been hoping for a totally plastic-free electric toothbrush for so long and we're so happy we've finally found one! This toothbrush is great - make sure you charge it before you use, as the vibration will be much stronger once fully charged. The boar brush heads are STRONG and great. Love it all!
Response from PRIMALSAug 28, 2026
Great tip on charging it fully first! That really does make a difference to the vibration. Thanks so much for sharing it, and glad the plastic-free search is finally over
Thomas A.
Clean products and excellent customer service. I reached out because I accidentally submitted the wrong delivery address when I placed an peds and they got it changed to my correct address very quickly. More companies need to operate this way.
Response from PRIMALSAug 28, 2026
Addresses get typed wrong all the time, no drama at all and glad we sorted it quickly for you. Really appreciate this!!
Richard C.
Really excited about the electric toothbrush. Does a phenomenal job. My teeth feel very clean. No microplastics in our home.
Response from PRIMALSAug 23, 2026
Thank you so much! We’re thrilled you’re loving the electric toothbrush and that your teeth feel so clean. We really appreciate your support!
Peggy L.
This company is so great to do business with. I had some questions and they had informed responses, eager to help! I have bought the manual boars hair toothbrushes and now i have upgraded to their new low EMF "electric' boar hair tooth brushes. we really like these, lots of options for all the different cleaning needs! No plastic in your mouth. So far so good!
Response from PRIMALSAug 22, 2026
Thanks Peggy, glad you made the jump to the low EMF version :)
fitness G.
Air pod, body wash, shampoo, tongue scraper, blue light glasses, sonic toothbrush, and cocoa butter hand and body lotion, etc. They're all awesome products and I will keep buying more when they run out. Good job Lauryn!!! With the Air Pod, I no longer cough while I am sleeping. I am sleeping BETTER now! I'll order the shower head next.
Response from PRIMALSAug 22, 2026
Sleeping better is the best kind of feedback. Thanks!!
Denise M.
So far I like the horse hair electric toothbrush, so much so considering giving some for Christmas. Hope there is a sale before then.
Response from PRIMALSAug 22, 2026
Thanks Denise! Keep an eye on your inbox, we do run sales from time to time :)
Ben C.
Love it so far, it gives me great piece of mind knowing i have made a healthy swap of everyday products.
Response from PRIMALSAug 22, 2026
Small swaps, big difference. Appreciate you!!
