PRIMALSYour one-stop shop to live toxin-free! Everything you need to make your daily routine toxin non-toxic including plastic-free toothbrushes, fluoride-free toothpaste, filtered showerheads & more!We also offer a customer satisfaction guarantee, phone calling support 7 days a week 9 AM - 5 PM EST and 24/7 email customer support! If you ever have an issue with your order, not to worry - simply reach out to us and we will make it right, fast!
PRIMALS (primals.shop) has 266 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Janel R.
I love how your toothbrush is made! It's healthy, and it's a way my family a way to limit plastics in a way that we can control. Thank you!
Response from PRIMALSSep 8, 2026
Appreciate this! Limiting plastics where you can is a real win, and making that easy is what we're after. Thanks for the kind words
Rick D.
I’m absolutely delighted with these boar-hair bristle toothbrush heads! They feel fantastic, clean beautifully, and pair perfectly with my Philips Sonicare toothbrush base. I especially love having an option that supports my goal of reducing exposure to microplastics. My experience has been so positive that I’m planning to purchase the Primals toothbrush base in the future. Highly recommended!
Response from PRIMALSSep 8, 2026
This is great to read, thank you. Keeping your existing handle and just swapping the heads is the easiest way into natural bristle, so glad that's working out for you. And reducing microplastic exposure where you can is exactly the goal. Whenever you're ready for the base, we'll be around. Thanks for the kind words
Jennye S.
Great experience, so we are adding their electric toothbrushes to our future purchase list. I will do business with this company again!!
Response from PRIMALSSep 8, 2026
Appreciate this! Great to hear we've made the list, and looking forward to having you back
Michelle D.
I love this toothbrush. I feel good knowing that I am not ingesting plastic particles!
Response from PRIMALSSep 8, 2026
Love to hear it, thank you!!!
Michael S. J.
We received the two electric toothbrush handles and toothbrush attachments; a 4-pack of adult and child boar-bristle toothbrushes; and the tongue scraper. All wonderful items and a great step in eliminating microplastics and harmful chemicals from our bodies.
Response from PRIMALSSep 8, 2026
Thanks so much for this! That's a proper haul, and great to hear the whole family's covered now. Every swap adds up, so glad it's all working out for you
Paulina
I am so glad to have found an electric toothbrush with natural bristles, woven-in rather than glued, it is something I've been hoping for. I am glad for the low EMF output as well. I am very impressed by how clean my teeth feel after using! It has everything you could hope for in a modern toothbrush, without the microplastics & toxins, so grateful.
Response from PRIMALSSep 8, 2026
Thanks so much for this, it's a lovely one to read. Glue-Free! and the low EMF are the two things we spent the longest getting right, so it means a lot that you noticed both. Sounds like we're after exactly the same things. Really glad it's living up to what you were hoping for
Jake
I made a mistake in ordering and Lauryn was able to correct it almost immediately. Great service and a great product!
Response from PRIMALSSep 8, 2026
Thanks for this! Ordering mistakes happen all the time, so never hesitate to reach out. Really glad it's all working out
JD
Not only are the products wonderful, the Primals team are professional, courteous, and response immediately questions or requests for assistance.
Response from PRIMALSSep 8, 2026
Appreciate this! Fast, friendly replies are what we aim for, and it's great to know that's how it's coming across
