Dahiyah A.
Do not fall for this website
Do not fall for this website. They have been running a fake "closing down and final liquidation sale" for nearly a year now. It is a predatory marketing trick designed to make you buy immediately.Worse, they use flat-rate pricing where everything is £20—even a basic piece of cloth. In reality, they are just a dropshipping middleman. They source cheap, 50p stainless steel items from factories in China, ship them to you after massive delays, and pocket a huge profit margin while claiming to be a "struggling London boutique."Most disgusting of all is their "cause-washing." They claim to donate meals to Gaza to guilt-trip you into buying. A meal on the UN ShareTheMeal app costs 70p. They charge you £20 for a cheap piece of junk, throw pennies to a charity for marketing optics, and use a humanitarian crisis to line their own pockets. No independent audits, no transparent receipts.Save your money. If you want to help Gaza, donate to the World Food Programme directly. If you want Arabic jewelry, buy from a verified, honest business. Avoid Noor Qalb at all costs.
Response from Noor QalbJul 9, 2026
Hello, We’re very sorry to hear about your disappointment and the concerns raised regarding your order and our business practices. We understand how frustrating it must feel to question the value, the marketing, and the authenticity of our operations. Your feedback is taken very seriously, and we want to make this right by reviewing your case directly. Please send us an email through [email protected] with your order details so we can look into this further and provide the necessary resolution. Your trust matters to us, and we are committed to addressing this with transparency and care. Sincerely, Aisha Customer Support – Noor Qalb