KURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
Also known as
kurufootwear.com
Website
kurufootwear.com
Category
Clothing & Underwear
Location
Salt Lake City, Utah
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 95% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Supportive and caring staff. I know I will receive a great product that is backed by a company that considers customer satisfaction most important.
Response from KURU FootwearApr 28, 2026
Thank you for such kind words. We’re truly grateful for your trust and support. It means a lot to hear that our team’s care and commitment stood out to you.
We work hard to create products we’re proud of and to stand behind them with service that puts our customers first. Thank you for taking the time to share your experience.
AA
Allen A.
amazing customer service
amazing customer service! i will be definately coming back for a pair in a year or two
Response from KURU FootwearApr 27, 2026
That absolutely made our day, thank you! We’re so glad we could deliver an experience worth raving about. We’ll be here with open arms and comfy soles whenever you’re ready for your next pair in a year or two. Until then, may your steps stay happy and your shoe game stay strong
RP
Rose P.
She provided me what I needed.
She provided me what I needed.
Response from KURU FootwearApr 27, 2026
Short, sweet, and the kind of feedback we love to hear. Thank you for taking the time to share it! We’re so glad she was able to get you exactly what you needed. We’ll be here anytime you need us again
CA
Cathy
We needed to exchange shoes that didn't…
We needed to exchange shoes that didn't fit. I tried using tge chatbox to facilitate the exchange but we didn't receive the promised shipping label so I called. The call was answered promptly and the person who answered was very helpful. She took our information and waited on the line until I received the shipping label by email.
Response from KURU FootwearApr 27, 2026
Thank you for sharing this thoughtful feedback. We’re sorry the chatbox missed a step and left you waiting for that shipping label, but we’re so glad our team was able to turn things around quickly when you called. Staying on the line until the email came through is exactly the kind of care we aim for. We truly appreciate your patience, and we hope the exchange is smooth sailing from here
RH
rusty H.
Buyer Beware..Restrictions DO APPLY
Contacted Customer Setvice about a return issue. They could not help because I was not the original purchaser. So Kuru stands behind their footwear only if you are the original purchaser and you buy direct from them. Straight garbage. I will never buy their shoes now and I will tell everyone I know.
Response from KURU FootwearApr 27, 2026
I’m so sorry for the frustration here. When you’re trying to return or exchange a gift, the process should feel helpful and straightforward, not confusing or like you’re hitting roadblocks. I can absolutely understand why this experience was disappointing.
Let’s unpack this a bit. We do process returns and exchanges for gifted shoes regularly. In those situations, we just need the original order number and the email address used by the purchaser so we can locate the order and get everything moving.
There are a few exceptions where we may be limited, such as final sale items, shoes outside our 91-day return window, or pairs purchased somewhere other than our website, like secondhand stores or ebay. KURU shoes are not sold by other retailers and are only available through our online store at kurufootwear.com. If the shoes were originally purchased directly through our website, we should normally be able to help.
At the moment, I’m unable to locate any previous phone, chat, email, or text correspondence under the name shown on this review, so I haven’t been able to verify what may have been discussed with our GURU team. I’d truly like the chance to review this personally and see what happened so I can help make it right.
Please send an email to [email protected] with the order number and/or the full name and email address of the original purchaser. I’ve also requested additional information through Trustpilot, including your email address, so I can try another way to locate your prior interaction.
Please do reach out. I’ll be keeping an eye out for your message and would love the chance to help turn this around
UPDATE 4/30:
Based on the information provided via email, it appears the shoes had been returned to us approximately a year ago by your mother and you were expecting an exchange but you did not receive it. We have made multiple efforts to locate any related order, return, exchange, or refund using the name, address, style, sizing details, and possible nickname variations provided. Unfortunately, without matching account information such as the original email address, order number, or payment details, we have not been able to verify the original purchase or determine what resolution may have already been completed at that time. Since you also do not have any photos of the shoes, and you don't have the shoes in your possession, we aren't able to verify that the shoes in question were from KURU at all.
When a matter is raised this long after the original transaction, it can be very difficult to accurately investigate and resolve, especially when key account details are unavailable.
While we are unable to issue a replacement pair under these circumstances, we still wanted to offer a gesture of goodwill and have provided $50 in KURU Cash to help with a future purchase. We appreciate the opportunity to review this and are sorry we could not fully reconstruct what occurred from a year ago.
JW
Janet W.
Happy Shoes Happy Returns!
The cheerful way my issue was handled and so quickly!
Response from KURU FootwearApr 27, 2026
Now that is the kind of review that puts a spring in our step. Thank you for sharing it! We’re so glad your issue was handled quickly and with plenty of cheer along the way. Fast help and friendly vibes are always the goal. We’ll be here anytime you need us again
RO
ron
kuru has been around for a long time and they mean what they say about customer service. i decided it best to talk to a person considering foot issues and in about 1 minute i was having a conversatio
thats it. unexpected in todays phone never ending text circle a person was ready and available for discussion. also appreciate they mean what they say about no charge returns etc.
Response from KURU FootwearApr 27, 2026
Thank you for such thoughtful feedback. We truly appreciate your recognition of our customer service and the trust you placed in us, especially when dealing with important foot concerns. Being able to reach a real person quickly, have a genuine conversation, and get the guidance you need should not feel unexpected, but we’re glad we could deliver that experience for you.
We’re also happy to hear our return policy gave you added confidence. We mean it when we say we want shopping with us to feel easy, supportive, and risk-free. Thank you again for taking the time to share your experience.
EJ
Eh J.
Customer Service & Return Process.....
Customer Service very nice and helpful. On the other hand their returning process not so good. They defaulted my return money to a store credit instead to my credit card. I had to call to clear it up. Also I wanted to exchange for a different pair of shoes, their web site made it to difficult to figure out to do an exchange so I had them credit back my credit card....so sad they lost out on a $168.00 sale.
Response from KURU FootwearApr 24, 2026
We really appreciate you calling this out.
Glad our team was helpful, but that return experience should have been smoother from start to finish. Defaulting to store credit and making exchanges hard to navigate isn’t the goal, and we can see how that would be frustrating.
We’ll pass this feedback along, especially around making exchanges easier and clearer, because we never want a clunky process to cost you the pair you actually wanted.