Omaha C.
Kohl's - You can't game loyalty
Most of us reason that true diversity is equal representation within the population. But not Kohl's. It seems Kohl's overwhelmingly omits white people from their advertisements. Bear with me. In Kohl's online ads today, they featured 23 faces of which only 1 person was Caucasian. That sole white person was female. There were zero white men in this ad. Ask yourself why they would omit relatable images in its ads for over 50% of USA shoppers. Do they hate whites? Do they believe white people ran out of money? Does this strategy somehow contribute to a better society or is it just a kneejerk attempt to bandwagon on a current social trend. Peeking behind the curtain, Michele Gass, Kohl's white female CEO filled 100% of her top seven executive positions with only white people, of which five are white men. Hmm… big on white buddies at the executive level while publicly distancing themselves from anything white and/or conservative. What a bunch of dopes. Like many companies today Kohl's apparently believes consumers are too gullible to see past their facade. Someone should advise Kohl's to stay away from politics and the cancel culture as it will surely bite them later. Considering their stock price is the same as it was 20 years ago, Kohl's will hopefully come to realize they can't game loyalty.


