Diamonds DirectReviews of diamondsdirect.com

Zach was very helpful during our visit. He worked with us as we looked at options for my wife's anniversary bands. He helped us find a stunning custom ring set. Thanks, Zach! Great experience!

I was looking for a special custom ring that I could give my wife and daughters for Christmas several years ago and found Veronica at the City Place location. I had been to several different jewelers and was not impressed. Veronica is the true gem, she was extremely helpful and patient as we went through several designs until we had the perfect design! A Mothers Ring made from two pair shape gems of the couples birth stones together as a heart accented by surrounding smaller round stones of their kids birthstones. It was one of those Christmas Eve's that all my girls will never forget, their special ring from Dad! Next has been a very special 35th anniversary surprise for my wife, an addition to her wedding set with a full surround of various shapes and sizes of diamonds that created a full carat cascade of sparkle that nearly blinds you! Veronica did it again, the look on my wife's face this morning when we picked it up was another one of our moments. Thank you so much for all the love and help that create these forever memories that are priceless! Joe Lippert

Tricia was extremely helpful and knowledgeable. I had beautiful diamond studs picked out and wrapped up in 15 minutes. Thanks for such an easy buying experience

I recently purchased an engagement ring from Diamonds Direct, and due to a lack of planning on my part I ordered only two weeks before Christmas (when I wanted to propose). This began a flurry of chats with Cindy P at Diamonds Direct, who contacted the manufacturer in between chats with me. They told her I had waited until the afternoon of the last possible day to get it made in time, but they would be able to do it!! After the order Cindy kept me updated on progress, and in the end the ring came in a day early. It was beautiful and my fiancé loved it (and said yes:) This was my third experience with Diamonds Direct, and all have been positive. I trust the quality I am getting, and I appreciate the service. Thank you!

Nancy (Charlotte, NC location)went way beyond being helpful to find exactly what I wanted on the budget that I gave to her when I was in recently. Nancy (Seeman) has helped me with my purchases since 2019-I always make sure she will be working when I go in. There are so many choices and she is so good to help me narrow it down to make a decision. She is friendly and always wants me to leave happy and satisfied. Thank you, Nancy-

I'm not the type to provide reviews. In fact, I can't recall writing one in the past. However, on the back of my visit last night to the Houston store, I woke this morning and decided to put pen to paper. I felt compelled to write for several reasons: (1) to recognize the outstanding talent at the Houston location, (2) to publicly thank the team for their support, and (3) to communicate to others who might be in the same position as me (i.e., temporarily financially constrained) that solutions are available for you. My shopping experience has been extensive. I perused online retailers and visited most of the brick-and-mortar stores (e.g., Graff, Harry Winston, De Beers, Tiffany, etc.) in Houston and in a handful of European cities. If I reflect back on my experience, I felt overwhelmed by the variety, scared to take the leap with an online site, and most of the time I felt discouraged following a visit to one of the high-end retailers. I learned about Diamonds Direct in May of this year following a wedding I attended. Upon returning to Houston, I visited the store at the earliest opportunity. When I arrived at Diamonds Direct, I was met by Cynthia and Kevin. The feeling was different. Cynthia took me into an office and served more as a thought partner than a salesperson. She listened patiently and noted my requirements and challenges, then she went into solution mode. I looked at so many diamonds that my head was spinning. Then she found one that exceeded my expectations, and it was selling at a deep discount, seemingly because it had been in inventory so long. The diamond was not at the top of my price range but the value for money was so great that Cynthia and Kevin strongly encouraged me to buy. Their enthusiasm and excitement over the diamond was contagious and brought me to the point that no other retailer was able to in the past—I committed immediately to buy the diamond. Given my financial situation, I couldn’t get the ring immediately. My credit is poor following a lengthy divorce, so financing wasn’t an option. I made bi-weekly payments and finally finished paying for the ring after several months. I haven’t had the ideal time to propose yet, so the ring has been hidden in my closet. When I made my last payment to Cynthia, I told her I’d be back exactly 1 year later to upgrade. I’m satisfied with the ring, but I dreamed of buying a bigger diamond in the future when my finances improved. When I saw Diamonds Direct had a Black Friday sale, I casually reached out to Cynthia to maintain contact. Unbeknownst to me, she went into action, scouring the extensive Diamonds Direct network to find a larger, higher quality diamond than the one I originally purchased. She sent me a text with the specifications of a diamond along with an incredible deal Kevin was willing to give me. Without even seeing the diamond, I blindly trusted Cynthia and Kevin and asked them to secure the diamond for me. It arrived in Houston the following day and when I went to see it, I couldn’t believe my eyes. It’s simply incredible. I don’t know how this all worked out. I never would have dreamed, given my current financial challenges, that I’d be able to afford such a diamond. This team has made one of the most stressful purchases of my life into something so effortless and rewarding. I entered this journey embarrassed of my purchasing power but Diamonds Direct created a solution for me that I can feel proud about. They’ve gained my trust and business for life. In addition to the diamond purchase, I’ve since purchased the setting, the wedding band, and asked for their help to repurpose my fiancés old engagement ring into a diamond pendant. And one last thing, I feel like I’ve given recognition to Cynthia and Kevin; however, credit is also due to Tamir—their leader. Undoubtedly the service provided by Cynthia and Kevin is a product of Tamir’s recruitment, training, and the environment he creates that empowers them, giving them space to think out of the box and provide solutions for people like me. Thanks Diamonds Direct Houston!

We could not have had a better experience when purchasing wedding and engagement rings. Our Diamond Expert, Lonnie Phillips, was absolutely outstanding! We had visited other stores and Lonnie was by far much better at explaining the entire process and educating us about diamonds and settings. He was very personable, honest, and sincere and helped us choose the perfect rings to fit our taste and budget. He went above and beyond in every part of the process to make it perfect! We would highly recommend Lonnie Phillips to help with any purchase at Diamonds Direct. Rob & Melanie Mathews

Just shopped at diamonds direct in Beachwood Ohio for black Friday deals and saved a bunch with 20% off. I bought my wife an eternity ring on impulse buy and she loves it. I’m not good at keeping thing’s secret so I gave it to her right away. It fits her pointer finger great and that way you can see the diamonds all the way around. This was my second purchase from this store and I’m very happy!