In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
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The company replied to 9% of reviews.
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Most recent review: October 2026.
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This is my fifth time ordering from Allurez and me and my fiancé have always loved the products. They are the only source I've used and plan to continue using them. Customer service is also quick and helpful. I highly recommend.
NA
Nanci
I ordered a stackable ring and was…
I ordered a stackable ring and was unaware I had to be present to receive the package for after three attempts it was returned. When I realized this I was devastated. After some tries to coordinate it’s return to me and thinking it would not reach me, the ring Gods were in my corner and my ring showed up today thanks to timing, luck and most of all the most patient wonderful woman named Caress…thank you for all your caring and understanding..
CS
Cliff S.
The worst quality and customer service I have ever experienced!
I placed my ring order on 8/16/21 and have the emails back and forth confirming it would be put in as a rush order and fulfilled within 7-14 business days 8/16/21. I requested the rush order as we had a trip to Iceland planned the next month where I was planning to propose and I noted needing it before 9/17 prior to actually placing on order. Initially, when reaching out in early September to follow up after 14 business days had passed, I requested the ring by 9/9 to allow adequate time before our trip but I did not receive a response until 9/9 noting it should be delivered Saturday 9/11. Still no ring on 9/11 so I emailed that day and again on 9/13 and repeatedly expressed I needed the ring by September 16 at the latest as we were leaving out of the country to Iceland where the proposal was to take place. In the end, the ring was NOT delivered by 9/16 and I spent 9/17 frantically going to local jewelers prior to our departure and spending more money to get a backup ring to take for the proposal. Upon returning to the US as a newly engaged couple we examined the ring that was delivered too late to discover it had come with dents in the engagement band, a “bubble” of excess material within a loop (I don’t know how else to describe this but it is clearly visible in the pictures), and a wedding band that did not correctly sit with the ring (large gaps between the ring and the band). My fiancé was bummed but loved the ring design so I contacted Allurez to see what could be done. I finally got into contact with a supervisor, who didn’t bother to apologize about the ring not shipping in time but irritatingly enough asked why I was just now calling with the issue 2 weeks after the ring was delivered, to which I explained to her we had been out of the country. I was told due to COVID issues the company was having issues with understaffed ring craftsmen and jewelers but I could send the ring back. At NO point was a shipping label offered, when I asked I was told Allurez doesn’t provide labels per company policy and I would need to pay for it and they would look into getting it refunded after the ring was received and assessed. Wanting to get this done as quickly as possible so I could get the ring on my fiancé's hand I went ahead and paid $84.28 to ship the ring back insured (they were clear it needed to come insured, no problem). After the ring was received, it was confirmed and they said a new ring would be made (rather than “fixing” the original ring), so I requested the new ring be a size 6.5 rather than a 7 since they were making a new one anyway. I was told no problem and Caress also confirmed via email a new ring would be sent and the new size would be 6.5 as well. While waiting for the new ring to be sent I was trying to find out about getting reimbursed the $84.28 I paid to ship the damaged ring back, I was repeatedly told “we don’t refund shipping”, “let me check into it”, “it’s the customer's responsibility to pay for shipping if sending back items for repairs”, “we’re waiting to hear from management what we can do for you”. I have tried to explain so many times that I understand if WE had damaged the ring or wanted something changed then fine that’s no problem and makes sense, but WE did not damage the ring or just decide we wanted something different, it CAME defective in the original shipment. I need someone to explain to me how it makes sense that I am responsible for the cost to ship back a damaged ring to get what I originally ordered? Why am I paying thousands of dollars for the ring PLUS an additional $84.28 in returned shipping to get what I should have gotten in the first place? The ring arrived to us on 11/12/21 and I’m half tempted to just eat the $84.28 I spent on return shipping and drop it as long as my fiancé is happy with the new ring BUT the ring comes, (I even recorded my fiancé opening it), and she says “it’s the same ring”. They sent back the same ring just polished up—the dents are still there, the bubble of metal is still there, and it’s still size 7 (I have a ring measurer from when I was trying to measure other rings of hers before ordering). It appears they tried to adjust the wedding band to sit better with the engagement ring but even that is still not a perfect fit. I contact Allurez again trying to get a hold of the same supervisor, who chooses to email rather than call me back and notes a generic apology in her email and tells me to send the ring back AGAIN. She sends me a shipping label immediately because she knows I’m already pissed about the original returned shipping I paid for (somehow NOW Allurez was able to provide labels?) and said she would be contacting senior management about resolutions. This was on 11/15/21 and confirmed delivery of the ring back to Allurez was on 11/22/21. I called on 11/29/21 and was informed she no longer is with the company. 127 days since I placed my order with no product!
AR
Avi R.
I just received the ring I purchased…
I just received the ring I purchased from Allurez a few days ago. It came really fast and it looks much better in person. I'll be buying from them again
LD
Liz Dimitry L.
We were so thrilled with our ring…
We were so thrilled with our ring purchase 👍🏻!!!!
The likes keep coming! Everyone is impressed! Now we are looking for earrings 👀😂
GE
George
Purchased an emerald ring for my wife
Purchased an emerald ring for my wife. It did take some time to get the item delivered, but the ring was stunning when it got here. My wife wears it everywhere and constantly gets complements. I think it’s her favorite piece of jewelry. Recently, took it into a local jeweler while shopping and they quickly noticed it.
HS
Herbert S W.
I used Allurez for the third time this…
I used Allurez for the third time this year after being pleasantly treated twice before. The custom approach of delivering jewlery at reasonable pricing keeps me as a customer.
ED
Evelina D.
STUNNING JEWELRY
STUNNING JEWELRY! Purchased my 4th necklace, honestly the best quality jewelry. Absolutely stunning, I don’t get impressed easily very easily, but they provided with the top end products- very stunning.