In 2010, Allurez was founded by Raphi to make the jewelry shopping experience special once again. Upon researching the industry, he discovered that most jewelry sold in stores was made overseas with inferior quality to jewelry made in the USA, and was sold at extremely high prices.What Raphi did next was launch Allurez for the jewelry customer to go directly to the source, and hired the best designers and jeweler's in the industry. By doing this, Allurez revolutionized the jewelry shopping experience with exceptional quality at affordable prices. Customized for you and filled with true and sentimental value.Since then Allurez has grown to a household name and is now one of the fastest growing jewelry brands in the US. Allurez is featured in the press at Brides, the Knot, Cosmopolitan and many more.THE COMPANY NAME WAS DERIVED FROM THE WORD ALLURE.The Z was added to be a metaphor for the beginning of the alphabet to the end, jewelry is meant to be eternal and last a lifetime. It symbolized the love from the start and is to remind you each and every day.
Allurez (allurez.com) has 537 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
Also known as
allurez.com
Website
allurez.com
Category
Jewelry & Watches
Location
new york, New York
Listed on Five Star Index
2026
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The company replied to 9% of reviews.
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Most recent review: October 2026.
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Great quality, great prices and selection. Customer service can be a bit slow, but they will take care of you. They care about their brand and image.
This is the second time I purchased from Allurez. First time it was an emerald engagement ring and second time it was emerald earrings. Quality of the gems and silver is great no complaints. The ring has been in use for 4 years now and still holds great. The prices are also adequate and very reasonable. Selection of items is also great. The only reason I am leaving a four star instead of five is because customer service can be better and second time around there was a defect on the item I received so I did not have a flawless experience. However, they got back to me and took care of my concern very quickly. I am a happy customer and I will buy again from them. I would recommend buying from Allurez.
DO
Dora
great gold tie clips with great service…
great gold tie clips with great service and would purchase again from allurez.
DW
Dillon W.
Best Ring Customization Around!
There were so many customization options, I would have never thought getting the perfect ring for my wife-to-be would be so easy. When it ended getting unexpectedly damaged, they even offered to repair if for free, the service has been phenomenal.
CA
Carl
No complaints here
No complaints here! I ordered an engagement ring a couple weeks ago, and it showed up quicker than expected, especially considering how close to Valentine's day it was! The ring showed up in perfect condition, the customer service was excellent, so I've had a very satisfactory experience, and will use them again!
LG
Lior G.
Great quality and amazing service!
Great quality and amazing service!! I bought this jewelry for my girlfriend and she loved it!
YS
Yasaman S.
Amazing customer service
Amazing customer service, great product and fast and efficient experience.
LB
Leor B.
The most amazing customer service
The most amazing customer service! Helped me choose the perfect piece of jewelry to gift.
MA
MARK
worst company I have ever dealt with
The following review is based upon my personal experience in dealing with this company. All comments in the review are substantiated by documented written dated and time stamped emails and documented phone conversations. I will preface this by stating that this is the first time I have ever bought a jewelry item over the Internet without actually seeing the item 1st and because of the negative experience I have had with this company I will never purchase another jewelry item over the Internet. In the middle of December I ordered a garnet and diamond halo ring for my wife’s birthday and our anniversary. The description of the ring stated that the garnet was eye clean/clear and that the diamonds were real and were SI1 SI2 quality. When the ring arrived the Garnet had a significantly visible crack/flaw/inclusion that extended the entire length of the garnet. After returning the ring to them in order for the garnet to be replaced, it took several weeks before I received the ring back. The purchase price for the ring also included an appraisal so that I would be able to accurately Insure the ring with my insurance company. Suffice it to say that every individual/consultant that I spoke with gave excuses as to why the ring was taking so long to just change the Garnet, none of which made sense. In addition none of the people I spoke with on the phone even knew what the other people/consultants told me. I have yet to receive the appraisal which was part of my contractual agreement with the ring. This has been the worst experience I have ever had on purchasing an item. Based upon my documented emails and documented phone conversations, in my opinion, this company right from the start has 1- false advertising, 2- continually lied to me with contradictory emails and phone conversations, 3- disseminated false information to me on multiple occasions, 4- given me false information that has contributed to the transaction not yet being completed, 5- been deceitful with what I was told, 6- A significant lack of communication between departments as well as individuals in the same department, 7- spoken to me without having any knowledge of the conversations that I previously had, 8- while speaking to me gave every excuse imaginable to postpone the completion of this transaction, 9- spoken to me on the phone on several occasions where you can hear other individuals laughing in the background. Every comment I have made above is based upon my personal experience with this company and for which I have documented emails and phone conversations that verify each of my concerns. Nothing they can say could defend the complete unprofessionalism, lack of knowledge, constant excuse giving, passing the buck to other individuals in the same department and what they claim to be in other departments. In addition, on multiple occasions, when I have asked to be connected to a supervisor there was never a supervisor available nor did a supervisor return my phone calls. This negative experience that I have personally encountered makes me wonder if this company is in fact a legitimate company, whether the Garnet is real, and whether the diamonds are real. I would never recommend this company to anybody. My experience with them has been horrific and I wouldn’t want anybody else to be subjected to the unprofessional, deceitful, misinformation, unknowledgeable, and lack of concern for the customer dealing with this questionable company. As I stated above, all of my above comments are based upon my personal experience and which I can document through dated and time stamped emails as well as documented phone conversations. Dealing with every individual in this company has been a nightmare. They yes you to death yet they do nothing to correct the problem. As I am residing in an assisted living facility at this time, I am attempting to make arrangements for a family member to bring the ring to a legitimate jeweler for an appraisal, and verification that the diamonds are in fact real.