The iFISH Store provides one of the widest selections of freshwater aquarium and pond fish available online today. We have been providing freshwater fish to aquarium and pond enthusiasts for over 20 years. Here's what you can expect from The iFISH Store: High Quality Fish / Low Pricing / Fast, Low Cost Shipping / Superior Customer ServiceFollowing quarantine, all shipments are sent via FedEx Overnight at a flat rate on all orders regardless of size. Interested in something you don't see in our store? Contact us at [email protected] or 516.524.6423 and just ask!
The iFISH Store (theifishstore.com) has 4,236 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
theifishstore.com
Website
theifishstore.com
Category
Pet Stores
Location
Richmond Hill, New York
Listed on Five Star Index
2026
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The company replied to 28% of reviews.
Latest
Most recent review: October 2026.
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Fish were delivered very warm and stressed out. Introduce them to a perfect environment. Five fish died. I believe the fish got overheated
Response from The iFISH StoreDec 16, 2022
Hi Garrett,
We’re sorry to hear that 5 of your African Cichlids perished. This is the first we were made aware of your situation and are wondering if you could provide us with a little more detail by email at [email protected].
Shipping can be stressful for fish and we certainly pack them in a way that will help reduce any stress from environmental conditions. However, it’s possible they can still arrive stressed and typically recover after a successful acclimation. We have worked with customers that have notified us immediately after receiving their fish and would have liked the opportunity to do the same with you. If you can provide us with more info on the appearance and behavior of the Cichlids, your tank parameters and the timeframe in which they perished following acclimation, we can go from there.
Thank you for your feedback and we look forward to an update from you at [email protected].
DM
Darren M.
Very healthy fish
Packaging and delivery was exceptional!!! I waited a while to write a review because I wanted to let them thrive a bit! All fishes were eating like champions on the first day and continue to do so they have seen significant growth in just two months. The only problem I have is selection three of the fishes I received did not grow up to be as purchased. All three are a completely different color and one has remained really small for some reason while all the others are huge in comparison. But all in all they're all healthy and doing really well. Almost matching the size of my other fish that's over a year old.
HB
Hendre B.
My dicuss didn’t look nothing picture…
My dicuss didn’t look nothing picture and size shown
Response from The iFISH StoreDec 13, 2022
Hello Hendre;
We’re sorry to hear you’re disappointed in your Discus and Cichlids. You had purchased juveniles and their color/markings are not yet fully developed. With proper tank conditions and feeding, you will see them develop into healthy adults which will look like the adults we show on our site. We include a note to this effect on our site.
One other note…we strongly advise that you not keep your Discus and African Cichlids that you purchased in the same tank. Unless they ask, we always assume our customers are aware of what species you should include or avoid in community tanks or have at least reviewed our Tank Compatibility Charts on our site. If you have not separated your Discus and Cichlids, you may run into aggression problems which will certainly cause health issues.
DM
Dr. M.
Unfortunate Experience
Unfortunately, Most of the fish did not survive due to negligence in shipment after very long delays and wait time it was a very bad experience. Fish was sent in bellow freezing temperature without heating pad or not enough pads since their water was extremely cold right after it was handed to us from mailman. Very disappointing that company tried to blame everything but the main factor that was missed during the shipping that everyone know is the main cause of none survival.
Read other stories about your policy of not covering shipping cost that is absolutely not acceptable if the fish arrives dead or dying due to any neglect that is covered under your live healthy arrival then YOU ARE responsible to replace it ethically and legally and it is not about shipping fees refund or not. It is NOT the buyer's fault that your fish arrived sick or dying but your responsibility to recover it by replacing it.
Response from The iFISH StoreDec 11, 2022
Hello Dr. Mah;
We’re sorry you feel this way. We genuinely tried very hard to work with you from the moment you placed your order. We think it's only fair that we point out the timeline of events here so that anyone reading this review can make an educated decision about our business.
On 11/14, your Discus order was packed with warm packs; standard procedure for all shipments. We also check the temperature at shipment destinations to ensure we include the proper number of warm packs. In your case, the destination temperature was in the low 40s and we packed the appropriate number of warm packs.
At 2:17PM on 11/15, we received a FedEx delivery notification which included a photo of the box on your porch. At 10:19PM, you contacted us indicating that the Snakeskin Discus were black and sank to the bottom of your tank but all others were doing fine. We were a bit concerned that you contacted us 8 hours after receiving the fish. Per our policy, we kindly ask that customers notify us within 2 hours after delivery when there is a problem so we can immediately address it. Nevertheless, we extended our Live Arrival Guarantee on the two Snakeskins to see if they would recover.
On 11/17, you reported that the Blue Diamond Discus was now black and sinking to the bottom of your tank. You also conveyed the Snakeskins were barely alive.
On 11/18, we requested that you send your water parameters and photos of the affected fish so we could evaluate further.
On 11/20, you communicated that the Blue Diamond was flashing against the plants with damaged fins. This type of behavior in a fish is a sign of unacceptable water conditions. But without providing any specific water parameter readings per our request, we could not accurately assess the situation. We keep our Discus in very tightly controlled conditions and it’s critical to take a close look at the conditions they are transferred to on the customer’s end to try to root out the cause of the ill-health or distressed behavior. You also relayed that the Snakeskins perished the night before, that there were no warm packs in the shipping box and that the box was “freezing” when it was delivered. You stated that we needed to send replacements and do a better job shipping them. As is our policy, we requested photos of the perished and ill Discus.
On 11/22, we asked, again, for photos. On 11/27, we finally received pictures. Due to the poor photo quality, it was very difficult to come to any solid conclusion. Quite frankly, some of the fish in the photos didn’t appear to be perished. Also, one Discus appeared to have superficial burn marks which is typically a sign of poor water conditions.
As if all of this wasn’t challenging enough, you also kept insisting that you did not receive a Cobalt Blue Discus which we finally concluded was the “turquoise fish” you kept referring to in your emails. It’s quite common to mis-identify juvenile Discus since their coloring is still a bit muted. However, we repeatedly assured you that it was a Cobalt Blue as it was validated, twice, in our packaging/shipping systems and procedures.
By the first week in December, we decided that we needed to come to some closure and communicated that we would refund the cost of the two Snakeskins. But we would not ship a replacement Blue Diamond or any other Discus you claimed was damaged due to poor packing or that we believe you mis-identified. We simply didn’t believe that the packaging caused any of the health problems. We stand by our rigorous packing procedures. Even if faulty packaging was the case, we would have expected a much more immediate, consistent, and focused communication from you. Also, if ALL fish arrived perished, we would have replaced the order at no cost to you if you simply contacted us immediately and provided photos.
We tried our very best to work with you, Dr. Mah. We truly appreciate our customers and take great pride in our Customer Service. We’re sorry this was your experience with us.
TT
Tiara T.
Delivery was quick and my fish are…
Delivery was quick and my fish are thriving! Will purchase from here again. Thank you1
Response from The iFISH StoreDec 10, 2022
Hi Tiara...so glad your fish are doing well! Thanks for the review!
HC
Happy C.
Exceeded expectations
I have ordered cichlids from this company on two occasions. Both times they exceeded expectations. The delivery was prompt and all fish arrived healthy. The fish were very nice and vibrant. The fish from my first order are still alive and well almost a year now.
I requested all males and I noticed one eventually turned out to be a female after reaching maturity. I wrote them an email and they credited me the the cost of the fish on my next order. I think that was above and beyond. I have ordered fish from many online companies and this is one of the best. Do not hesitate to order from them as you will not be disappointed!
Response from The iFISH StoreDec 10, 2022
Dear Happy Customer,
We appreciate your feedback and the great review! Best of luck with your aquarium and you can certainly count on us in the future!
The iFISH Crew 👍
JA
James
Always delivered on time and the…
Always delivered on time and the product is always A+.
KA
Karl
Love the iFish store!
Love the iFish store! I’ve ordered several times now and the shipping has always been super quick, customer service is always very prompt and you can tell you genuinely care about the fish and the customer’s experience. Ordered ten discus a few weeks ago and they’re all still doing great!