Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Teresa
my boys love this food. every morning they like the bowl clean. thank you
Response from Happy HowlAug 26, 2025
We’re so happy to hear your boys love their meals! 🐾💛 A clean bowl every morning sounds like a happy way to start the day. Thank you for sharing and for being part of the Happy Howl family!
David G.
Our 16 year old Pug mix loves his meal times. Oscar has always been a picky eater, looking back I feel bad trying to get him to eat, had I known the can crap was giving him all his stomach issues I would have stopped long ago.
Response from Happy HowlAug 26, 2025
We’re so glad to hear Oscar is enjoying his mealtimes! 🐾💛 It’s never too late to make a positive change, and we’re thrilled that Happy Howl is helping him feel better and enjoy his food. Thank you for trusting us with your sweet pup’s health and happiness!
Nancy
My older dog eats better than she ever has. She loves her Happy Howl. It has given her better health overall.
Response from Happy HowlAug 26, 2025
We’re so happy to hear your older pup is enjoying her meals and feeling healthier! 🐾💛 Knowing Happy Howl is making a positive difference in her life means the world to us. Thank you for sharing!
Sherry
My pups love this food & I love the convenience & that I’m able to stockpile without worrying about it’s freshness degrading…
Response from Happy HowlAug 26, 2025
We’re so happy to hear your pups love Happy Howl! 🐾💛 It’s wonderful that the convenience and long shelf life make mealtime easier for you too. Thank you for sharing and for trusting us with your fur babies!
Karen
I followed the feeding instructions but when I took my Greyhound to the vet she said that he was very underweight and needed to bulk up. He is currently 63lbs and I feed him like an 80lb dog according to your measurements. He should at minimum be 70lbs. That being said he loves the flavor but I'm not sure about it being nutritional for all breeds, with that being said my 13yr old cockapoo has been thriving on it
Response from Happy HowlAug 26, 2025
Thank you for sharing your experience and feedback. 🐾💛 We’re so glad to hear your cockapoo is thriving and enjoys the flavor! We understand your concern about your Greyhound’s weight — every dog is different, and some breeds (like Greyhounds) may require higher caloric intake or specialized nutrition. We recommend consulting with your vet to adjust portions or supplement as needed to help him reach a healthy weight. Your pups’ health and happiness are always our top priority, and we truly appreciate your insights. Each box of Happy Howl contains approximately 400 calories, but it’s important to note that not all calories are created equal. Our food is highly nutrient-dense, meaning it delivers more bioavailable nutrition in a smaller volume compared to many conventional dog foods that are filled with “empty calories.” Because of this, dogs require fewer total calories per day to stay full, energized, and healthy. For example, a 70 lb active dog eating traditional kibble or lower-quality food may need 1,300–1,700 calories to feel satisfied. But with Happy Howl, that same dog often thrives on fewer calories — around 2 to 2.5 boxes per day — while maintaining ideal weight, muscle tone, and energy levels. You’ll also notice smaller, healthier stools with less digestive strain, which is a sign of efficient nutrient absorption. That’s the Happy Howl difference: real food that keeps your dog fuller longer, promotes lean body mass, and supports long-term health with every meal. Let us know if you’d like help personalizing your dog’s plan — we’re happy to assist!
Vanessa
I've been feeding the lamb recipe for about a year to my now 17-year-old and 9-year-old pups, and so far, so good! The 9-year-old is a picky eater, and the 17-year-old has a sensitive tummy.
Response from Happy HowlAug 26, 2025
We’re so glad to hear your pups are thriving on the lamb recipe! 🐾💛 It’s wonderful that your picky eater enjoys every bite and that your senior pup’s sensitive tummy is happy. Thank you for trusting Happy Howl to support their health and happiness!
nandor
Order is sent out right away and the dogs love it. I’m so glad big guy little world recommended it
Response from Happy HowlAug 26, 2025
That’s awesome to hear! 🐾💛 We’re so glad your pups are loving their meals and that Big Guy Little World recommended us. Thank you for trusting Happy Howl to keep tails wagging!
The Spanish S.
My dog loves this food.. I have even tasted it.. it tastes like people food... the key for me was.. I didn't need to refrigerate the entire case.. farmer's dog I needed to freeze it or refrigerate it.. I didn't have room .. and farmer's dog food stinks.. and because of that.. I didn't taste it..
Response from Happy HowlAug 26, 2025
We’re so glad your dog loves Happy Howl! 🐾💛 It’s wonderful that our shelf-stable meals make mealtime easy for both you and your pup — and that you even enjoyed the taste yourself! Thank you for sharing your experience and trusting us to keep tails wagging.
