Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Connie
My pup's love the food. I use to make my own but wasn't sure I was doing it right. They are happy so I'm happy.
Response from Happy HowlOct 19, 2025
We’re so happy to hear your pups love Happy Howl! It’s wonderful that mealtime is stress-free and that you feel confident your furry friends are getting nutritious, balanced meals. Happy pups = happy parent!
Jill U.
Order came promptly and in good order. The cartons are filled and very substantial. My cat Henry comes running when I get out the carton to feed my dog Finn. Have only used two times but am Extremely Happy Already with how Finn is responding. I am done with Kibble and am a Fan of Happy Howl!! Thank You
Response from Happy HowlOct 19, 2025
We’re thrilled to hear that Finn is loving Happy Howl and that Henry is curious too! It’s wonderful that the cartons are convenient and substantial, and we’re so happy to be part of mealtime for your furry family. Thank you for choosing Happy Howl and for being a fan!
Susan G.
Only thing missing was the bags
Response from Happy HowlOct 19, 2025
Thank you for your feedback! We’re sorry the storage bags were missing from your order. We are now only including them in the sample pack and the first time order. If you would like to include the bag and spoon in every order we can certainly add it to your subscription.
Mary June G.
So far, my Yorkies like it. I mix it with organic cooked ground beef and chicken, broths, etc.
Response from Happy HowlOct 17, 2025
We’re so happy to hear your Yorkies are enjoying Happy Howl! Mixing it with ground beef, chicken, and broths sounds delicious — we love seeing creative ways our pups enjoy their meals. Thank you for sharing!
Pj M.
all the dogs love the food
Response from Happy HowlOct 17, 2025
YAY! That is the best news. We are so happy your pack is loving their meals. We appreciate your support and we are so lucky to have you in the Happy Howl Family!
smitty
I ordered the samples. Product arrived with no problem, nicely packaged etc BUT Unfortunately my fur baby turned her nose up to all 3 flavors. Tried everything but Nope she wasnt going to have anything to do with any of the flavors.
Response from Happy HowlOct 17, 2025
Thank you so much for giving Happy Howl a try—and I’m really sorry to hear your pup isn’t taking to it. 💛 We know how disappointing that can be, especially when you were hoping for a smooth switch.💚🐾 Giving your dog time to transition to Happy Howl means you’re giving their body the chance to adjust gently—leading to better digestion, improved energy, and long-term health benefits. A Few Things That Might Help: 1.) Warm It Slightly • Try heating it for 10 seconds in the microwave to enhance the aroma—it can make a big difference for picky eaters! Please use a microwave safe bowl and do not heat up the packaging 2.) Mix With a Familiar Food • Start with just a small spoonful mixed into their food they already love, then gradually increase the Happy Howl portion over 5–7 days. 3.) Stick to a Mealtime Routine • Offer it at regular times, then pick up the bowl after 20 minutes—even if they didn’t eat. This teaches them that food won’t always be there (and helps with picky habits). Feeding transition recommendations: Days 1-3: 25% Happy Howl, 75% Current Food Days 4-6: 50% Happy Howl, 50% Current Food Days 7-10: 75% Happy Howl, 25% Current Food Day 11+: 100% Happy Howl
Ashley W.
My dog will not eat any of the food. I’ve tried all the flavors, she just won’t even lick it. It seems super gooey to me. Maybe she doesn’t like the consistency. She loves The Farmers Dog and The Pets Table. I’m sad she didn’t like this.
Response from Happy HowlOct 17, 2025
We’re so sorry to hear that your dog didn’t enjoy our food. 🐾 We understand how frustrating it can be when a picky eater doesn’t take to a new formula. Some dogs are very particular about texture or consistency, and it sounds like this might be the case with your pup. If you’d like, we’d be happy to help recommend some transition tips. Your pup’s satisfaction and health are very important to us!
Dianne S.
Our Nala girl loves the turkey and lamb Happy Howl so far. Easy to feed and store. The ingredients are good and easy on Nala's tummy. Thank you!
Response from Happy HowlOct 17, 2025
Thank you so much for sharing, Dianne! We’re thrilled to hear that Nala is loving the turkey and lamb recipes and that her tummy is feeling happy. We designed Happy Howl to be easy to feed and store, so it’s wonderful to hear it’s working well for you both. Give Nala some extra belly rubs from us! 💚
