Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Eugene L.
My dog enjoys the food, but food looks like the old canned food. Doesn't look like the pictures. Looks all mushy. Is that typical?
Response from Happy HowlNov 10, 2025
Thanks so much for your feedback, we’re happy to hear your dog is enjoying the food! The softer, stew-like texture you’re seeing is actually normal. Because Happy Howl is gently cooked and doesn’t use artificial binders or preservatives, the consistency can vary a bit between recipes or batches.
AmyM
Not only did our dog love Happy Howl, but we loved it for him. It is nice to know you’re giving your dog a healthy food option. It also is very easy to manage subscriptions and any questions were answered in a very timely manor and extremely helpful.
Response from Happy HowlNov 10, 2025
We’re so glad to hear both you and your pup are loving Happy Howl! It’s great to know the subscription management and our team’s support made things easy and stress-free for you.
Becky N.
Happy Howl has made my 18-year-old Chihuahua young again. With his heart problems he was needing a low sodium food and happy howl hit the mark! Thank you Happy Howl!
Response from Happy HowlNov 10, 2025
We’re thrilled to hear your 18-year-old Chihuahua is feeling rejuvenated! It’s wonderful that Happy Howl is supporting his health while meeting his dietary needs. Thank you for sharing!
HELVIO A.
Happy Howl is an excellent company. They are very professional, helpful staff
Response from Happy HowlNov 10, 2025
Thank you for sharing! We’re so glad you’ve had a positive experience with Happy Howl and our team. We take pride in providing helpful, professional service alongside great food for your furry friends!
Shawn B.
Have no clue
Response from Happy HowlNov 10, 2025
Totally understand! Keep us posted and we can't wait for your pups order to arrive!
Stace M.
Fast and easy to order !
Response from Happy HowlNov 10, 2025
Thanks for sharing! We’re glad to hear the ordering process is quick and easy for you.
Natalie J.
Happy Howl has once again come through for our 15 yr old Lil chihuahua. TIP: Heat (10-15 sec) their food to luke-warm in microwave, that's the only way my chi eats it. We always get the 18ct Turkey. Our chihuahua has come alive and vibrant because of this diet, she still has her dry food to balance out her crunchy needs, eventually she won't have as much teeth to eat it. Happy Howl has brought her back to a very happy dog, playful and gained a bit of weight, but not over weight, it's perfect! Thank you Happy Howl for all you do! One thing is that cost is very high, but worth it for our dog. I can't imagine feeding a large dog, you might go bankrupt with the cost!
Response from Happy HowlNov 10, 2025
We’re thrilled to hear your 15-year-old Lil Chihuahua is thriving and enjoying her Happy Howl meals! 🐾 Heating the food slightly is such a great tip, thanks for sharing it with our community. We understand the cost can add up, especially for larger dogs, but it’s wonderful to know it’s been worth it for your little one’s health and happiness. Thank you for trusting us to keep her playful and vibrant!
Michael L.
Buddy loved the Lamb and Meat dinners.
Response from Happy HowlNov 10, 2025
That’s wonderful to hear! We’re so glad Buddy enjoyed the Lamb and Meat dinners.
