Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Luke
I loved the trial order to help me decide. Better than having to fill my freezer up. I can actually recognize what’s in the food and my dog gobbles it up
Response from Happy HowlNov 17, 2025
We’re thrilled the trial order worked so well for you! It’s great that your dog enjoys it and that the ingredients are easy to recognize, healthy and tasty, all in one.
Marie S.
So far my dog has tried the beef and the turkey. She definitely prefers the beef.
Response from Happy HowlNov 17, 2025
Thank you for letting us know! We understand that every dog has their own preferences, and sometimes it takes a few tries to find the right flavor. Since your pup didn’t take to the beef or lamb, it’s okay to explore other options or rotate with foods she enjoys. We also recommend trying our Tasty Turkey Feast, which is often well-received even by picky eaters, or using it as a topper with her regular food to help transition gradually.
LionEssenceAura
The best, most natural, healthy food there is for dogs. My 2 dogs go CRAZY for Happy Howl!
Response from Happy HowlNov 17, 2025
Thank you so much for the amazing feedback! We’re thrilled to hear that your dogs go crazy for Happy Howl. Knowing they’re enjoying natural, healthy meals makes our day. We appreciate you being part of the Happy Howl family!
Eliza
whole food healthy alternative.
Response from Happy HowlNov 17, 2025
Thank you so much for sharing! We’re glad to hear you see Happy Howl as a whole-food, healthy alternative for your pup. That’s exactly what we aim for, simple, clean ingredients that you can feel great about serving. We appreciate you being part of the Happy Howl family!
Trena G.
My dog eats this food, but it is very hard to get out of the container, the food is very sticky gummy in texture, and dosen't even come off the long handled spoon sent with the food.
Response from Happy HowlNov 17, 2025
Thanks for your feedback! If the food feels sticky to scoop, you can add a little warm water or broth to loosen it. This softens the texture, making it easier to serve with the long-handled spoon or break into smaller pieces for your pup.
Abbe
Made the online experience good and I wish we could type in the exact breed of our dog especially if they are mixed so we can get a better read on their needs for food. My dog is very picky and I have tried all these types of food you can imagine and we are in our first box of the lamb and she likes it. So far so good. I pray she likes the other two and sticks with this. I like we got to try it with a discount due to oily eaters might not liking it.
Response from Happy HowlNov 17, 2025
Thank you so much for sharing your experience! We’re happy to hear the online process went smoothly and that your pup is enjoying the Lamb so far, that’s a great start, especially for a picky eater! We also appreciate your feedback about being able to enter mixed breeds for more personalized recommendations. That’s incredibly helpful, and it’s something we’re actively working on improving in our feeding quiz. We’re glad the discount made it easier to give Happy Howl a try, and we truly hope your dog continues to love all the recipes in your box. If you ever need guidance on choosing formulas or adjusting meals for her needs, we’re always here to help!
Joanne P.
He ate the entire box at dinner time. Great dog food. I love that it is human grade.
Response from Happy HowlNov 17, 2025
That’s wonderful to hear! We’re so glad he enjoyed the entire box, that’s always a great sign. We take a lot of pride in using 100% human-grade ingredients, so your pup gets the same quality you’d expect for yourself. Thanks so much for sharing your experience! If you ever need help choosing recipes or adjusting portions, we’re here for you.
Tina W.
I started my dogs on Happy Howl after trying another top brand of natural food for dogs. The difference in the two brands is significant. I use as a topper and split one box each day between them. The Happy Howl seems to be more palatable than the other brand and their excitement when it’s time to eat is noticeable. They love this brand so much more!
Response from Happy HowlNov 17, 2025
We’re thrilled to hear your dogs are loving Happy Howl! It’s wonderful that mealtime excitement has returned, that’s always our goal. Thank you for sharing your experience and for choosing us to keep your pups happy and healthy!
