Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Tamara B.
My dogs love the food ,excellent quality affordable
Response from Happy HowlDec 19, 2025
We’re so happy to hear your dogs are enjoying their meals! Thank you for the kind words about the quality and value, we appreciate you and your pups!
Justus D.
My dog absolutely loves this food! She gets so excited when I pull out one of the boxes and the fact it's shelf stable is so convenient.
Response from Happy HowlDec 19, 2025
That’s wonderful to hear! We’re so glad your pup is excited for mealtime, and we love that the shelf-stable convenience makes feeding easier for you too!
B R.
Convenient and easy! Great quality.
Response from Happy HowlDec 19, 2025
We’re so glad you find Happy Howl convenient and easy! It’s great to hear you’re enjoying the quality too.
Ben T.
I was excited to try it so I bought a two month supply. Unfortunately my dogs wouldn’t touch it. When I tried to return the unopened food they said since I got a discount they wouldn’t honor their guarantee. Kinda deceptive since every new customer gets a discount so they never actually have to stand by their guarantee!
Response from Happy HowlDec 19, 2025
I’m sorry this experience was frustrating. We do offer sample packs so customers can try Happy Howl first and see if their dogs like it before committing to a larger order. Our satisfaction guarantee applies to purchases made at full price, as outlined in our return policy. This ensures that customers have the option to try the food risk-free if they buy at full price.
Robin W.
Stephanie in Customer Service is great!
Response from Happy HowlDec 19, 2025
We’re thrilled to hear that Stephanie provided excellent support! We’ll be sure to share your kind words with her.
Miller C.
The food is great and our Star loves it. When I needed a temporary hold on deliveries customer support was quick to respond and helpful. All in all, I wish more companies were like this.
Response from Happy HowlDec 19, 2025
We’re so glad to hear that Star loves the food and that our team could help make managing your deliveries easy! Thank you for your kind words, it means a lot to us.
Karesa N.
Ordered a multipack of all flavors, hoping that my dog would like this food (very very picky eater) and unfortunately she wont touch it not matter what tricks we try. And unfortunately if you buy the multipack at a discount you cant get a refund. So Im stuck with $100 worth of dog food that is wasted. So make sure you dont get a discount if you think you might need a refund.
Response from Happy HowlDec 17, 2025
Thank you for sharing your experience, we’re really sorry to hear that this wasn’t a good fit for your pup. We completely understand how frustrating it can be when you’re dealing with a very picky eater. We do want to share that we offer sample packs specifically so dogs can try the food before committing to a larger purchase or subscription. We always recommend starting with samples when there’s any uncertainty. We would be happy to offer tips that sometimes help picky eaters or suggest alternative options, including donation ideas so the food doesn’t go to waste. Please feel free to reach out to us directly.
JOANNE T.
We currently feed 2 dogs Farmers. Cost just under 200.00 a month. I don't see this as being economical. Each pkg cost us just under 5.00 @ 28 pkg at a time. We get 3 meals out of each pkg, sometimes more, depending on flavor. Some flavors are larger. We only feed about 5oz a day each, due to them being over weight.
Response from Happy HowlDec 16, 2025
If you’re ever curious, our team can help you compare feeding amounts side-by-side or adjust delivery frequency so you’re only receiving what you truly need , especially since your pups are already on reduced portions for weight management.
