Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Michael C.
Excellent product great customer service and timely shipping.
Response from Happy HowlMay 8, 2026
We're so glad we hit the mark on all three. We truly appreciate your support and can't wait to keep delivering for you and your pup!
Mat
I don’t know where to begin. Happy Howl is the best dog food I have ever tried, and I have tried them all. My dog is a German Shepherd and he would itch and lick and get hotspots. I tried Cytopoint injections. I tried all these supplements. I tried Apoquel, Benadryl, I tried changing his food to many different types of the new foods that are out. Nothing worked until I found Happy Howl. This company is fantastic. The food is fantastic. I just can’t say enough good things about them. And lo and behold my fur baby stopped itching and licking. Please try Happy Howl. You won’t be sorry. I give them 100 stars. Tammy A
Response from Happy HowlMay 8, 2026
Tammy, we are absolutely over the moon reading this, thank you from the bottom of our hearts!
Barbara V.
Not sure yet if my dog likes it.
Response from Happy HowlMay 8, 2026
We totally understand, some pups need a little time to warm up to something new! A great tip is to try warming the food slightly to bring out the aroma, or mixing it in with their current food and gradually increasing the amount over a week or so. If your pup is still on the fence, our team is happy to help you find a flavor they can't resist.
Dawn
I don't know what the secret is, but my dogs are gobbling this up! I have been cooking for them for about two years and some days they would turn their nose up. Not with this food, they are ravenous. Thank you!
Response from Happy HowlMay 8, 2026
Thank you so much for sharing and for trusting us with your pups!
Linda G.
You get right back if there is a problem and fix it. Now if you could just get U.P.S. to leave the package at my door 2218 housetop Mountain rd. And NOT AT 2218 COUNTY RD. 306 That would be a joy.
Response from Happy HowlMay 8, 2026
While UPS routing is outside our direct control, we absolutely want to help make sure your orders land at the right door. Please reach out to our team and we'll do everything we can to flag the correct delivery address on your account so this doesn't happen again. You deserve a smooth delivery every time!
Sgriff
Customer service went above and beyond to help me get the right products and subscription plan. My fussy dog loves the food (which is super easy to serve and store), and has had no more digestive issues.
Response from Happy HowlMay 8, 2026
Going above and beyond to find the perfect fit for you and your pup is exactly what our team is here for and we're so glad it made a difference.
AG
Great customer service! Always someone to talk to and resolved my issue immediately. Food is top grade, my dog loves it! And my freezer now has enough room to freeze something other than the other dog food I used. Boxes are convenient especially for travel. Love Happy Howl!!
Response from Happy HowlMay 8, 2026
We're so glad our team was there when you needed them and got everything sorted right away, that's always the goal!
Sherri
Order was quick and easy. Delivered quickly as well. But as we’re transitioning over, this is the food they leave on their plate.
Response from Happy HowlMay 8, 2026
So glad the ordering and delivery experience was smooth and speedy! As for leaving some on the plate, don't give up just yet! It's completely normal for pups to be a little hesitant when transitioning to a new food, especially if they've been on the same diet for a while. A great tip is to start by mixing just a small amount of Happy Howl in with their current food and gradually increasing it over 7 to 10 days, that usually does the trick! Warming it up slightly can also help bring out the aroma and get those tails wagging.
