Happy HowlWhere it started:Rocky changedeverything andI never set out to start a dog food company.My husky Rocky had the worst stomach on the planet. Years of vet visits, prescription diets, and hundreds spent on premium food brands. We tried everything. Nothing worked.So I decided to build it myself. 36 recipe iterations. Countless hours with vets and nutritionists. All chasing one question: what’s the best food we could possibly make for a dog? When we finally got it right, Rocky was the proof.He hasn't been sick in over 18 months. He runs three miles with me every morning. That's the standard every Happy Howl bowl is held to. Nothing less.Colin Buckley– Founder
Happy Howl (thehappyhowl.com) has 4,371 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Rosanne W.
My dog likes it so I use it as a topper for Dr Marty’s which I believe is healthier but she eats the whole thing when I mix it up.
Response from Happy HowlAug 2, 2026
The ultimate mealtime combo! Getting pups to happily clear their bowls is what we love to see, and we are thrilled that Happy Howl makes the perfect topper for her routine. Thank you so much for sharing how well it works for your girl!
Sherri K.
My elder shorthair Loved it from day 1. I will be ordering more. Thanks guys
Response from Happy HowlAug 2, 2026
Winning over a senior pup on day one is the ultimate compliment! There is nothing better than seeing our older dogs enjoy mealtime with so much enthusiasm. Thank you so much for the wonderful feedback, and we cannot wait to pack up your next order!
Cheryl M.
My dog really likes the product. However, it's extremely hard to get the food out of the container. But I will sacrifice the issue since I can shelf storage it. Then refrigerate one container at a time after opened. Looking forward to my order...
Response from Happy HowlAug 2, 2026
Pantry storage without sacrificing freshness is definitely a game changer! Our recipes are packed dense with real ingredients, which can make getting them out a bit of a workout, but a quick slice down the container fold or a gentle squeeze usually helps it slide right out. Thank you for sharing your experience and looking forward to your next delivery as much as we are!
Myrna S.
I was on another brand and it was getting a little pricey for me. Then, I saw your advertisement and I thought I would do the trial. Everything works out fine. The price is good for me right now. And the dogs love the food. No, issues, no problems. Thank you.
Response from Happy HowlAug 2, 2026
Making the switch to a new food can feel like a big step, so hearing that the trial was a seamless success makes us so happy! Premium nutrition should not have to break the bank, and knowing that your pups love the meals while the price fits your budget is a total win. Thank you so much for giving Happy Howl a try and joining our pack!
Alison M.
The food quality seems very good although a little heavy on rice, which I would rather not have in the food. Too starchy. Empty calories. On the positive side, my dogs gobbled it down or is it up? Hah! - so that’s a very good review of the food! I appreciated the info pamphlet on how to introduce the food slowly, the spoon and baggies to cover each open package are a nice touch. They were kind of thrown in the box, maybe could present them in a nicer way? Suggestions- I’d love to see a grain/rice free food option. Overall, a good experience - with a little room to improve the food. Shipping time was good, and overall a positive experience.
Response from Happy HowlAug 2, 2026
Delivering great nutrition and a smooth experience is always our goal! We take all customer feedback seriously, so knowing you would love to see a grain-free alternative and a nicer presentation for the included extras gives us great insights to work with. Most importantly, we are delighted that the food passed the ultimate taste test with your pups! Thank you for being part of our pack and sharing such constructive notes with our team.
Bill W.
Everything is on schedule , I’m using it more like a topper for 4 dogs everybody seems to like it except one, but I think she’s eating it a little better, then when we first got it….i like that there is no putting it in the freezer…
Response from Happy HowlAug 2, 2026
Feeding a full pack of four is no small task, so hearing that our shelf-stable cartons make mealtime so much easier for you is fantastic! We love that almost everyone gave it an instant paws-up, and it is great news that your hesitant pup is slowly coming around to the new routine. Progress with picky pups is a huge win! Thank you for sharing your experience and for trusting us to top off your pack's bowls!
Eric S.
My dog Mylo is a picky eater and so far seems To like the Happy Howls meals.
Response from Happy HowlAug 2, 2026
Tail-wags for Mylo! Turning picky eaters into happy eaters is our absolute favorite thing to do. We are so thrilled to hear that our meals passed the Mylo taste test—thank you for being part of our pack!
Tom G.
Delivered my second order right as I requested it to be delivered.
Response from Happy HowlAug 2, 2026
Two for two! We know how important it is to get your pup's food right when you expect it, so hearing that your second shipment landed right on schedule is music to our ears. Thank you so much for your continued trust in us!
