Jenna A.
FTC Consent Order, Broken Dispute Tools, and Aggressive Sales Pressure
We are a 25-year-old premium doll manufacturer featured in Forbes, BBC, The Guardian and Vogue, serving 100,000+ customers in 150+ countries. Sitejabber created a listing for our business without our authorization. A reviewer posted provably false claims on our listing. We provided Sitejabber with comprehensive evidence disproving every claim: delivery confirmation showing the package arrived the same day the reviewer complained, payment records, and the reviewer's own enthusiastic emails before she launched a coordinated 7+ review campaign across 4 platforms using multiple email addresses. Sitejabber declined our report with a generic template. Their suggested Verification Request tool returns a 404 error. It does not exist on their dashboard. There is no appeal process. Meanwhile, a customer left us a genuine 5-star review praising our service. Sitejabber published it briefly, then removed it and never reinstated it. Negative reviews stay permanently. Positive reviews disappear. After declining our evidence, Sitejabber emailed us: "Your company has a 1.5 rating. We've enhanced your plan with tools to help you take control." Their sales reps called us 6+ times and emailed weekly for months pressuring us to buy premium plans. Sitejabber is under an FTC Consent Order (January 2025, unanimous 5-0 vote) for misrepresenting reviews on their platform. We have now filed formal complaints with the FTC, BBB, and California Attorney General. Their BBB profile shows 15 complaints from other businesses describing identical treatment.
Response from SmartCustomerMar 1, 2026
Thank you for reaching out and for sharing your concerns in detail. We understand how important your brand’s reputation is and appreciate the opportunity to clarify our process. In order to preserve the integrity of our review platform, Sitejabber (much like Trustpilot) allows all real customers of a business to submit reviews and leave public feedback. To be fair to businesses, we are committed to removing reviews that clearly violate our content guidelines. If evidence shows a reviewer did not have a genuine experience or that a review otherwise violates our policies, our moderation team will take appropriate action. Our decisions are based on whether a review meets our published standards rather than on disagreements about specific facts. When a reviewer appears to have had a direct purchasing or service experience, the review is generally allowed to remain. Sitejabber does not arbitrate factual disputes between reviewers and businesses. Regarding the review in question, the customer not only uploaded a proof of purchase at the time of submission, but also provided additional verification of their experience when our moderation team reached out to them. Because of this, our moderation team will not remove the review. It is also important to point out that while we do offer premium tools to businesses, paying for our tools does not change in any way our moderation policies. All businesses are subject to the same moderation standards, and paying for our premium tools does not entitle any business to have verified reviews removed simply because they disagree with them. We value feedback from businesses and remain committed to applying our policies consistently and fairly. Please feel free to share any new information through the appropriate reporting channels.



