Founded in 2006, SmartCustomer is a mission-driven organization with a proven commitment to bringing honesty and transparency to any online purchase. We’ve helped over 200M buyers make smarter purchasing decisions. SmartCustomer amplifies real voices so everyone can find and share feedback on businesses and their products online. SmartCustomer is the only review platform to be both funded by the US government’s National Science Foundation and an official Google review partner.
SmartCustomer (smartcustomer.com) has 303 customer reviews on Five Star Index, with an average rating of 2.5 out of 5.
Also known as
smartcustomer.com
Website
smartcustomer.com
Category
Malls & Marketplaces
Location
Menlo Park, California
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 76% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Do not waste your money, shop Misrepresented Product & Deceptive Return Policy – Do Not Buy
Do not waste your money shopping with Lauren's Boutique. I ordered a $90 dress that, upon arrival, looked completely different from the website photos—the cut, fabric, and construction were inferior, and it was not even the correct color.
When I contacted customer service with photos showing the item was completely not as described, they refused a full refund and repeatedly offered an insulting 20% partial refund.
While their website claims to have a "30-day return policy for a full refund," the fine print forces the customer to pay expensive international return shipping that takes 4 to 5 weeks to arrive, making their 30-day window practically impossible to meet. They use this impossible timeframe and lowball partial refunds to avoid taking accountability for sending incorrect merchandise.
I had to escalate this directly to my bank to initiate a fraud/dispute chargeback. Save yourself the stress and avoid ordering from this site.
NA
Naveen
Stupid platform with irrelevant…
Stupid platform with irrelevant stupidity for reviews they are asking pdf file of invoice are mad why will I share my personal data for review stupid learn from trust pilot simple sober geniun
JL
Jean Louis Santé T.
Une modération opaque et partiale qui fausse la réalité des avis
Je partage mon expérience concernant la plateforme Trustpilot afin d’alerter les consommateurs sur le manque d'objectivité de leur système de modération. Après avoir déposé un avis totalement factuel et poli concernant une mauvaise expérience avec une entreprise, j'ai constaté que mon avis avait été immédiatement signalé par la marque, puis je subi des pressions au risque d'avoir mon avis masqué ou supprimé par Trustpilot sous des prétextes de vérification abusifs. À l'inverse, les avis positifs sur cette même entreprise se multiplient sans aucune demande de preuve de leur part.Ce fonctionnement crée un biais évident : les notes globales affichées ne reflètent pas la réalité du service client des marques, car les critiques négatives sont systématiquement découragées ou censurées par des procédures lourdes. Trustpilot donne l'illusion de la transparence alors qu'il protège en priorité les intérêts des entreprises partenaires. C'est pourquoi je choisis aujourd'hui de publier sur une plateforme alternative et indépendante.
LB
LB
Deceiving ratings impact small businesses
Their rating system is deceiving, does not reflect reality, and hurts businesses. This is easily verifiable by entering any page. Fix this if you want to become a serious player in this game.
Response from SmartCustomerJun 30, 2026
Thank you for sharing your feedback. Our overall rating is not a simple average by design. It uses a weighted calculation that places greater emphasis on recent customer experiences while still taking historical reviews into account. Specifically, 50% of the rating is based on all reviews, 25% on reviews from the last 12 months, and 25% on reviews from the last 30 days.
This approach is intended to help consumers better understand a business's current customer experience, and similar recency weighting is used by a number of review platforms. We appreciate your feedback and are always evaluating ways to make our rating methodology as clear and transparent as possible.
YA
Yannick
I wanted to share my experience with…
I wanted to share my experience with the service of the company but it is not showing publicly. It is showing on my account that it was published but when i am logged, my review is not there. i dont know what happened. I even received email that it was posted but still cant be read by other customers or users
RC
Rannee C.
I really do not like the new website…
I really do not like the new website design for 2026. Not only have they put several unnecessary pushes to be able to submit reviews many of the features are unnecessary. You are now required to upload a proof of purchase for reviewing a website. Okay, really? No this is dribble and needs to go. many websites do not have purchases so this is unnecessary. Simply put it's data collection.
Response from SmartCustomerApr 22, 2026
Thank you so much for sharing this, and we apologize that the new changes feel frustrating.
Proof of experience can include more than just purchase receipts. This step is part of our ongoing effort to reduce fake or misleading content and ensure that reviews remain trustworthy for both consumers and businesses. Maintaining trust is critical, and we believe that responsible verification practices are an important part of that.
Our goal is not unnecessary data collection, but ensuring reviews remain credible for everyone. We appreciate your input and will continue working to make the process as user-friendly as possible.
FP
Faezeh P.
I had an extremely disappointing and…
I had an extremely disappointing and frustrating experience with Expedia.
While I was in Turkey, I became seriously ill and urgently needed help with my flight. Instead of receiving support, I was met with rude and unhelpful customer service. I provided a doctor’s note to explain my situation, but my request was rejected without any clear reason.
What made this even worse is that there was no clear policy on their website explaining why my request would be denied. I was left completely unsupported during a very difficult time.
As a result, I ended up paying twice for my flight, and I still have an unused ticket that Expedia did nothing to help me with. This caused me both financial loss and unnecessary stress.
This has been the worst experience I have ever had with any travel service. I strongly do not recommend Expedia to anyone.
JA
Jenna A.
FTC Consent Order, Broken Dispute Tools, and Aggressive Sales Pressure
We are a 25-year-old premium doll manufacturer featured in Forbes, BBC, The Guardian and Vogue, serving 100,000+ customers in 150+ countries. Sitejabber created a listing for our business without our authorization.
A reviewer posted provably false claims on our listing. We provided Sitejabber with comprehensive evidence disproving every claim: delivery confirmation showing the package arrived the same day the reviewer complained, payment records, and the reviewer's own enthusiastic emails before she launched a coordinated 7+ review campaign across 4 platforms using multiple email addresses.
Sitejabber declined our report with a generic template. Their suggested Verification Request tool returns a 404 error. It does not exist on their dashboard. There is no appeal process.
Meanwhile, a customer left us a genuine 5-star review praising our service. Sitejabber published it briefly, then removed it and never reinstated it. Negative reviews stay permanently. Positive reviews disappear.
After declining our evidence, Sitejabber emailed us: "Your company has a 1.5 rating. We've enhanced your plan with tools to help you take control." Their sales reps called us 6+ times and emailed weekly for months pressuring us to buy premium plans.
Sitejabber is under an FTC Consent Order (January 2025, unanimous 5-0 vote) for misrepresenting reviews on their platform. We have now filed formal complaints with the FTC, BBB, and California Attorney General. Their BBB profile shows 15 complaints from other businesses describing identical treatment.
Response from SmartCustomerMar 1, 2026
Thank you for reaching out and for sharing your concerns in detail. We understand how important your brand’s reputation is and appreciate the opportunity to clarify our process.
In order to preserve the integrity of our review platform, Sitejabber (much like Trustpilot) allows all real customers of a business to submit reviews and leave public feedback. To be fair to businesses, we are committed to removing reviews that clearly violate our content guidelines. If evidence shows a reviewer did not have a genuine experience or that a review otherwise violates our policies, our moderation team will take appropriate action.
Our decisions are based on whether a review meets our published standards rather than on disagreements about specific facts. When a reviewer appears to have had a direct purchasing or service experience, the review is generally allowed to remain. Sitejabber does not arbitrate factual disputes between reviewers and businesses.
Regarding the review in question, the customer not only uploaded a proof of purchase at the time of submission, but also provided additional verification of their experience when our moderation team reached out to them. Because of this, our moderation team will not remove the review.
It is also important to point out that while we do offer premium tools to businesses, paying for our tools does not change in any way our moderation policies. All businesses are subject to the same moderation standards, and paying for our premium tools does not entitle any business to have verified reviews removed simply because they disagree with them.
We value feedback from businesses and remain committed to applying our policies consistently and fairly. Please feel free to share any new information through the appropriate reporting channels.