Big Pet Food prioritizes profits over cat health and they pack cat food with preservatives and fillers. Smalls believes cats deserve better and uses natural ingredients and added vitamins and minerals in our food. Our recipes are cooked with minimal processing. After cooking, our recipes are then frozen to maximize freshness and shipped off to happy cats across the country.
Smalls (smalls.com) has 3,851 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
Also known as
smalls.com
Website
smalls.com
Category
Pet Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 49% of reviews.
Latest
Most recent review: October 2026.
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This food has taken a while for my cat to warm up to. I do trust that it is the healthiest food for her, if only she believed that as well. My main complaint is with the subscription restrictions. The only way to get less frequent shipments is to increase the quantity of each shipment - or cancel/postpone. Likewise, for smaller shipments, they arrive more frequently. I need the option to chose the quantity I need at the desired frequency. This is not possible, and I will likely cancel the subscription entirely because of that.
Also, The descriptions of the products need to be more detailed...
Response from SmallsMar 15, 2022
Thank you so much for providing us with this feedback! As a small and growing company, we value all input. You can adjust your delivery cadence by adjusting the number of daily calories for your kitty. Feel free to contact our Cat Concierge team at [email protected] or text us at 503-487-4303 so we can help! 😻
VW
Vlad W.
I like it. My cats - not so much
I ordered a trial of Smalls wet cat food based on very high ratings on various sites. The food arrived in a sturdy package filled with dry ice, so it remained frozen, despite its journey. I had high hopes for this food, since I wanted to wean my two cats off canned seafood, with all the heavy metals in it. (I do not want my cat to become dyslexic :-)). To my disappointment, my cats shunned the new food: one completely, the other would nibble and walk away. I manage to use one package in several weeks, with most of it going to a semi-feral neighborhood cat, who seems to love it, but he will eat anything. :-) While my cats turned their backs on Smalls (literally), I have only good things to say about this company. Delivery was great, answers to my questions and requests were very prompt, and when I asked for a refund, it was quickly granted. Alas, my cats seem oblivious to these positives. Oh well - they always go their own way. :-)
ER
Evelyn R.
My cat is making the transition to this…
My cat is making the transition to this food, so I had to alter my initial subscription. The company's customer service rep was very helpful. No problems at all, smooth transaction.
SE
Setteroo
I thought growing pains, just realized this co been around since at least 2019?!?
Having had a cat die via food from the 2007 pet food recall, I am very aware of what an appropriate cat diet should be. So, I was floored when my VERY picky 16 year old cat (who ate dry before the recall & has been addicted & crazy picky ever since I took it away) actually liked their food. I cannot tell you the money I’ve wasted over the years trying to find a healthy wet food he’d eat & how much it KILLED me to spend my money on horrible Fancy Feast, since that’s ALL he’d eat. My dogs all eat raw, he won’t touch it! So I was BEYOND thrilled when I tried this food on a whim & he actually liked it! So, per my last couple months experience with this company, here are the positives & negatives, in my experience!
The positives: I love so much & respect what this company is trying to do, as far as the ingredients in their foods (although I could do without the protein booster from an inappropriate source - good ol peas 😼) I like that they do a trial run to try out their foods. Their customer service is good, everyone VERY nice & accommodating, as much as they can be. I LOVE that my cat loves it, (the two ground birds, anyway) that’s the largest point of positive for me!
The negatives: I HATE the subscription only option for getting their foods. The website is a bit of a convoluted mess, way more complicated than it needs to be, although again, I completely respect what you are trying to do, you are trying to make the least predictable thing in the world (CATS!) black & white, when it just isn’t. The trial was too short before they were trying to send me more, when I wasn’t even sure what all proteins & textures my cat liked & didn’t. Then when you need it, depending on when in the week it is, it could be another two before you receive. I’d personally buy WAY more product if they’d let it be a free order system. I was sent a protein/texture I hadn’t ordered & wasn’t even an option to order in their system- & my cat wouldn’t touch it. When I contacted them, in order for it to be replaced I had to send them photos proving I’d received it before they’d replace. (How would I even know to make it up if it’s not on the site as a choice?!) I was told they were stilll finalizing the analysis before offering it, and warehouse accidentally sent it. There has been A LOT of variance in what is supposed to be the same protein/texture- diff lot #s completely different, and some my cat will eat, some he won’t, even though it’s supposed to be the same, which I do not understand at all. In my sample box, my ground cow was a pinkish color, in my regular box, its dark brown & looks like cooked ground beef I make for spaghetti. In my sample box, the pulled bird was REALLY finely shredded & my cat loved it, then when I received my regular order, it was more what I’d think of as pulled, larger chunks & shreds, & he now will barely eat it, just kind of picks at it, and now I have a ton of it. There has also been variance in color mainly, between my two regular orders I’ve received, specific to diff lot #s. The packaging is also pretty poor, I’ve realized after I’ve ruined now 3 packages. It is heat sealed plastic, but it’s not sealed completely around the edges, which makes me wonder on freshness. When I’ve forgotten a couple times to lay out to thaw in time, I instead submerged (unopened) in warm water for 10-15m to speed up the process. However all three packages have been full of water when I checked on them a few min later. Being that they are $9 per 11.5oz pack, I’m not sure about other people, but I cannot afford to just toss them because of crappy packaging & I dont have time to email them over every small issue, and honestly, with the amount this costs, I shouldn’t have to. My advice? Get rid of the wasted money on cutesy packaging/website/brochures in box & spend it on better PRODUCT packaging, more consistent product, lower your prices or more for the money. Allow people to order a la carte- maybe try to finagle a deal with FedEx for a certain # of pounds of product at a set price- let us decide if we want to pay shipping costs. Stop calling your service reps “cat concierges,” this might be appropriate if each customer had one rep they always dealt with, but when, during resolution of ONE issue, over the course of two days, every time I replied to a person, I’d get another on response. I emailed back & forth with I think 5-6 diff people, all of which are SUPER nice, but all have varying ways of dealing with the same issue. I was really ready to scream.
In the end, bottom line & MOST important is, I will tolerate A LOT if I can get my cat to eat a healthy food-otherwise, they’d of long since lost me as a customer. I am hoping that being a newer company, over time they will work out these issues. I just hope the food stays consistent enough for my cat to continue to eat it.
And, as others have stated, the packaging definitely NOT pull apart, must always use scissors to open
Response from SmallsMar 15, 2022
Hey Jennifer, thank you so much for providing us with this feedback! As a small and growing company, we value all input. We were so surprised to hear you received Pulled Turkey in your order because it hadn't been released yet. The reason we asked for a photograph was so that we could send it to our warehouse manager. My apologies if this made you feel as though we didn't believe you! 💛
When it comes to our recipes, some color variation is expected and normal. Cats' appetites can change suddenly or unexpectedly, sometimes with the weather or their moods, and it could be a sign that they want to change things up, or have a little variety in their textures.
We definitely agree that recently our packaging has become tough to open. We're actually in the process of testing out some new packaging and we are very excited about it!
RJ
Rhiannon J.
Picky cats love Smalls
I have two cats, Harlequin and Smoky. Harley is blind and picky about the texture of her food and Smoky has an unknown allergy that causes her to scratch at her own face. Ever since switching to Smalls, Smoky has really cut down on scratching herself. Whatever she's allergic to must be okay of the process of regular canned wet food. And the company makes it so easy to alter what comes in each shipment so I can adjust the food I get for Harley as I figure out which ones are a texture the blind child dislikes!
Both also seem to have less skin issues now that we've been on Smalls for a couple months.
Happy cats, happy cat parents
PB
Patricia B.
I'm so glad I found Smalls kitten food
I'm so glad I found Smalls kitten food. Strika could not tolerate OTC foods no matter what I bought, she was hungry and had dirareah, her breath smelled awfull. But as soon as I changed her over to Smalls kitten food her breath cleared up, She no longer has bowl problems and I must tell you her poopoo does not smell to high heaven any longer. I now have to look in the litter box to see if she has been there. Thank you Smalls.
EL
Eliane
This company is simply AMAZING in every…
This company is simply AMAZING in every way. Their products are really good, I can see it in the way my cat looks, walks, behaves and thrives since we started feeding her with smalls. Not only the food is great, costumer service is beyond my expectations, clear communication, friendly, empathic. They adjust to my cat needs, always a prompt response to my emails. Today I received a call from Jose just to check on how we’re doing with the transition, I’ve never seen a company so involved with their clients. Yes this food is expensive but the whole experience and the quality they provide is worth every penny. Keep up the good work, thank you for a great experience/product!
RH
Rachel H.
Great quality, could improve packaging
I love smalls, I just want to say that the packaging for the wet food is difficult to open. It can sometimes be peeled apart, but often that doesn't work and it has to be cut open. I wonder if the natural peeling ability (like a cheesestick) could be improved for easier opening?