Paro is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.
Paro (paro.ai) has 234 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
Also known as
paro.ai
Website
paro.ai
Category
Investments & Wealth
Location
Chicago, Illinois
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 83% of reviews.
Latest
Most recent review: April 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Paro wasted our time and resources and were of no assistance. The business they recommended was unable to deliver results and failed to hold their end of the agreement which led to a refund. Stay clear of Paro and the companies they work with. Buyer beware.
Response from ParoSep 16, 2022
Hi Chas -- we are disappointed to hear about your experience. As much as we strive to set all relationships up for success, things do not always work out, and we do our best to make it right however we can. In your case, we are glad to know there was a refund. Thank you for giving our service a try, and we wish you the best in your business endeavors.
SS
Shirlene S.
Valued Partnership
Our firm has greatly benefited from our partnership with Paro. They helped us quickly secure great talent at the end of 2021 and have “walked” with us through onboarding and management of those team members. Paro’s services go beyond recruiting and outsourcing. They are a full talent management partner that knows and understands our firm. We look forward to a continued partnership with them.
Response from ParoJul 22, 2022
Hi Shirlene -- Thank you for such positive feedback. We love to hear success stories like yours, and we look forward to all that is to come with our continued partnership!
SS
Soroush S.
Haven't seen such unprofessional customer service in a while
Really bad and rude customer service in the first interaction with this company. I had set up a demo with them trying to learn more about what they offer that could be of help to my business. The rep from Paro running the demo hung up on us randomly and did not follow up with the promised items. Not proper and absolutely not professional at all.
Response from ParoJun 23, 2022
Hi Soroush -- We are surprised and disappointed to hear about this experience with our team. A member of our leadership team will be reaching out to you directly in hopes of learning more and helping make changes to ensure the best possible experience for businesses like yours.
JR
Jesse R.
I signed up for help with accounting…
I signed up for help with accounting for my small business. After seeing the invoices for a few months that were very large for tiny amounts of work, I decided to cancel. I continued to be charged for two additional months after canceling. There is no way for me to prevent them from pulling funds from my bank account or to delete my account. Terrible customer service and an overprices product. Just call a local accountant rather than use this.
Response from ParoJul 22, 2022
Hi Jesse -- Thank you for this feedback, though we are sorry to hear about your experience. Our understanding is that this is now completely taken care of. If there are any outstanding items, please do not hesitate to reach back out to our Customer Success team.
TR
Tommy R.
My experience on Paro was…
My experience on Paro was horrible!!First person they sent me would never answer the phone and completed work a day or three late all the time.The second person they sent me tried to steal $700 for three invoices!!!They lie and will bill you for more money.It’s a bait and switch.Do not use this service it’s a scam!!!!!
Response from ParoJul 22, 2022
Hi Tommy -- We are disappointed to hear about your experience, but understand this has been resolved with our Customer Success team. We wish you and your business the best in your future pursuits.
AP
Advanced Plus Bookkeeping L.
Very Helpful
Very Helpful. Took a lot off my plate and reasonably priced for taxed returns. Will definitely use them again next year.
MB
Michaux Brewing Company Dane A.
Great Experience, matched a freelancer to our business needs
We are in the midst of opening a craft brewery and needed assistance setting up our QuickBooks COA. I heard about Paro and decided to try it out. The experience was fantastic. The Paro team helped to match us with a freelancer who has background and knowledge in the brewing industry which was very important to me. The process was quick, seamless and tailored to my needs and my timetime.
AC
Acountess
Paro only cares about money they do not care about doing a good job
Paro does not care about you, they only care about the money they can extract from you. They hire bookkeepers as ICs and charge you double their rate (double market rate), for the assurance that they manage the bookkeepers and quality control which was a TOTAL LIE!! They do none of the management they say they do. They just schedule calls so nothing is recorded, tell you what you want to hear, promise to pay or waive fees they never waive and their way of managing the issues is ultimately just to give you another bookkeeper. They still charge you for all the hours the bookkeepers reported, regardless of whether the hours were worked or not or if the work was done properly. Also their manipulative remedy for fixing the work done improperly is by hiring another bookkeeper at double the rate, telling you you’re getting a discount by calling them a CFO. After two years, $20,000 paid and 3 bookkkeeprs later, I STILL never got my books cleaned up, my taxes filed or any of the mistakes that were made fixed. I also incurred thousands of dollars in fines and penalties for bills missed and incompleted work. I complained to all the possible authorities out there about their services. Now I am trying to warn consumers. Be warned of these scammers and poor extractive unethical practices. They act like they care about you and that they want to support small businesses, women, etc but it is all not true. Everytime something went wrong, they just tried to extract more and more money from me in even shorter and shorter periods of time! EVERY SINGLE bookkeeper they sent to me told me how horrible their practices were — they all tried to broker a deal with me outside of their contract. I feel lucky despite how much I’ve been scammed by Paro, that I have bookkeeping experience and so was able to track mistakes, fix them and catch all of the way the bookkeeper were not doing their job. I can’t imagine how many others are being scammed right now.
Response from ParoMar 25, 2022
Hi Acountess -- We are surprised and extremely disappointed to read this review. To help us better understand and address your specific situation, we would like to have a member of our leadership team speak with you. Please email [email protected] with your contact information so we can connect.