This company has the worst customer service. Its entire website sites how customer focused they are however, it has literally taken me 2 years to finally get someone on the phone. When I purchased the very expensive insert, I also asked about buying a mantel. I was told they were on back order but I could order the insert and then be in touch to get the mantel. MY error!! I bought the insert and have tried to reach someone for 2 years to purchase the matel. I finally got to speak with someone today who tells me they haven't sold mantels for 2 years and do not anticipate selling them anytime soon. So, I now have an expensive insert with no mantel.
AC
Anne C.
DO NOT BUY this Temu quality insert. Terrible customer service and company won't accept returns
The video presentation on the website is wonderful. But DO NOT BUY their fireplace insert!! I purchased it and when I got it, I thought it had come from Temu. It's cheap and fake looking with a plastic log in front with lights that blink. The flames are projected using a mirror so when you stand near the insert and look down, you see a mirror reflecting your face. The details about the insert are buried within the RETURN policy. It states one must view the fireplace sitting down on a couch 6-8 feet away at a straight-on angle. Any other distance or angle will result in a poor view. On the website main page, it's states one has 30 days in home evaluation and returns are accepted for any reason. But buried within the site are their return terms and conditions which are more plentiful than any product in history. Returns are not accepted if the fireplace arrived to you damaged in transit or if you don't like the cheap quality and projection effect. There have been endless complaints about that mirror effect which projects videos of flames on the back of the insert like a TV screen with the plastic log blinking in the forefront. In no way does this resemble a realistic looking fireplace. You'd be better getting a cheap insert from a big box store. Also, you will never get a full refund for a return. Essentially, the company doesn't accept returns. They will insist the insert works properly. The return portion on their site states you will not be refunded original shipping costs and must pay return shipping. Also, it states of you got "free" shipping, it wasn't actually free. It was just built into the purchase price so that free shipping cost is subtracted. There are also fees and by purchasing the fireplace, the buyer gives up all rights to arbitration, disputing the charge on your credit card and many other rights. Essentially, if you bought it, you own it and any attempt to return it will be denied. The insert in no way looks or works like on the site's video. It's a total scam. The company knows it ad there are many complaints about the same issues on BBB site and other review sites. I suspect the company's many positive reviews are fake and not from actual buyers.
LF
Laura F.
Wish I had read more reviews
Wish I had read more reviews. Wish I had read the fine print (which is what the company is telling me I did wrong). Wish I had turned it on before I installed it behind a beautiful stone mantle. BUT I learned that it doesn't look good up close or during the day (as per the fine print). WHAT? Who doesn't want to get close to a fireplace to warm your hands? AND I live in NH where you have fires during the day. the glass is at a 45degree angle and reflects what's in front of it. It's HORRIBLE. I suggest learning from my mistakes.
BA
Blaine A.
Traditional fireplaces create smoke and…
Traditional fireplaces create smoke and require upkeep, MagikFlame gives you the beauty without the burden. Absolutely loving it.
Response from magikflame.comNov 28, 2025
Thank you so much for this review! You've captured it perfectly — all the beauty and ambiance of a traditional fireplace, without the smoke, soot, chimney maintenance, or hassle.
With MagikFlame, there's no wood to chop, no ashes to clean, and no worries about air quality or emissions. Just plug it in and enjoy the cozy atmosphere whenever you want, year-round.
We're so glad you're loving it!
Warm regards,
The MagikFlame Team
DS
Dan S.
Buyer Beware!
Bob Sockey's 1 star review is right on the money! I never leave reviews but this time I just can't hold back. I won't restate what he said as you can scroll down and read his review but after going back and forth numerous times with customer service. I still have no answer to my simple question. The holographic flames are projected off a piece of glass over the logs at a 45* angle. I have the Artemis model and the glass looks absolutely horrible, and it ruins the realness. So, I ask, show me anywhere in the beautiful 30-minute video they made and pictures online where you see the obnoxious piece of glass, annoying reflections and TV appearance. All potential buyers, please do your due diligence and look for it, you won't find it. Also, the picture online shows the Artemis on an angle, no glass in the picture. You can't view this fireplace in any other angle but straight on. I also asked if I could reduce the TV screen appearance and her answer to me was change the background to the brick view! Really? I shouldn't have to! Don't waste your money on this, there is no such thing as a free 30-day trial as the mantel isn't returnable once opened (how else are you going to see the look of it all together) and the fees are enormous as Bob Sockey stated. In my opinion, since you don't see the glass, reflections and TV appearance in the pictures and videos, this is false advertising.
"It's in the manual" doesn't answer the video and picture question. I had high hopes.
ST
Steven
This fireplace is not worth the money
This fireplace is cheaply built, mantle screw holes didn’t line up, holographic flames look like the Yule log tv station behind the logs, directions are not very good, watched a video for the installation and it was vague. Buttons on keypad work intermittently, the fire crackling sounds are not realistic. This fireplace is way overpriced. Not happy at all. Do not recommend purchasing this fireplace.
Response from magikflame.comApr 24, 2025
Dear Steven,
We’re sorry to hear you’re disappointed and appreciate the chance to respond point-by-point below. Much of what you describe is either a matter of personal taste or cannot be verified because technical support and photo documentation were declined when we reached out.
“Cheaply built / mantle screw holes didn’t line up”
• Each MagikFlame insert is CNC-cut in the United States from high quality American steel, powder-coated and furniture-grade wood for our mantels. Thousands of units have shipped with identical tooling; hole alignment issues are extraordinarily rare and almost always trace back to assembly steps being skipped or panels reversed. Because no photos were provided, we cannot confirm what happened in your particular build. We offered tech support but that offer was declined.
• Nothing inside is “cheap”: the unit contains a micro-computer, Wi-Fi/Bluetooth module, touch screen, HD projection device, and factory-balanced speakers—components that simply do not exist in low-cost electric fireplaces. Nothing about this product is cheap or cheap to manufacture.
“Holographic flames look like a Yule-log TV channel”
• Most of the thirty flame scenes were filmed from real wood- or gas-burning fires in HD. A few stylized scenes are included for variety. If a given scene isn’t to your taste, a single tap changes it.
“Directions are vague / installation video vague”
• The printed manual is 20+ pages with photos and step-by-step diagrams. Two installation videos (one ~20 minutes, one dedicated to glass installation) walk through each stage in real time and are extremely detailed. We have successfully guided customers with zero DIY experience using these materials; calling them “vague” is simply not accurate.
“Buttons on keypad work intermittently”
• MagikFlame does not use a physical keypad; it uses a touch screen. As stated in the manual, pressing too firmly can register two taps. A light touch—or the free iOS remote-control app—operates the unit with 100 % reliability. We would have been happy to demonstrate this had tech support been accepted.
“Crackling sounds are not realistic”
• Our crackling audio is recorded with professional microphones from real fires. The playback you hear is an exact reproduction of those recordings.
“Way overpriced”
• Our fireplaces are built in the United States by skilled technicians who spend roughly two to three months on each unit. We pay living wages and source premium components; we do not rely on subsidized overseas labor. Given those inputs, the current promotional price is well below a normal industry markup.
We are always open to constructive feedback and stand ready to help:
We can schedule a phone call to verify assembly, flame settings, touch-screen sensitivity, and audio playback.
If you prefer not to troubleshoot, you may return the unit under our published policy.
Please let us know which option you would like to pursue so we can resolve this promptly.
MagikFlame Customer Care
BS
Bob S.
Legally Screwed
The Magikflame electric fireplace insert looks fantastic on their website. An actual holograph projected on realistic logs!!! We called Magikflame to see where in California we could see their electric fireplace insert in action. They have no showrooms except at their factory in Tennessee. No problem Greta, their sales rep, said: "If you buy one we have a 30 day trial period. If you don't like it you can send it back!" When I specifically asked, she informed us that we would have to pay the return shipping cost. So, feeling safe, we bought the insert and excitedly awaited its arrival. After setting it up and turning it on my wife said, "It looks fake, I don't like it, send it back". It really doesn't look like the videos on the website. It's not really a holograph. It is a video projected on to a piece of glass hanging in front of the log set. On top of that, the software for the log set was flaky and kept disconnecting from the controller. We had to unplug the log set from the wall outlet to regain control. So, we shipped it back via FedEx for $595 three days after it arrived. That hurt. But it was even worse. The fine print, that Greta did not mention, states that there is a 20% restocking fee and we must also pay Magikflame's cost to ship the insert to us.
If we had known that beforehand we never would have bought the insert. The total cost with 'free shipping' was $2995. We paid $595.00 to return ship, $360.22 Magikflame's shipping, and $599.00 restocking fee. Our THREE DAY trial cost us $1554.22. They did NOT deduct their $360.22 shipping charge from the $2995 before calculating the restocking fee. Yes, we got screwed. We should have read every little word on their website's fine print before we made our purchase. They are covered legally. But they should be more upfront about their 30 day trial period and openly volunteer the actual cost to return a product.
GB
Greg B.
Purchased a unit in 2021 and what it…
Purchased a unit in 2021 and what it looks like in person vs. their website is completely different, meaning the website is incredibly misleading. As of 1/20/2025 the unit will not power on and after a few calls to tech support, I have not received a return call yet. At this point I would recommend that if you are considering buying one of these units, DO NOT do that. Save your money and look at other options, there are quite a few out there.
Response from magikflame.comJan 23, 2025
Hi Greg,
We’re sorry to hear about your experience and appreciate the opportunity to address your concerns. At MagikFlame, we strive to ensure our products meet the expectations set by our website, and most of our customers find the flames to be a very close match to what is shown. If your fireplace appeared significantly different from what you anticipated, we’d like to understand more about your setup and help resolve any concerns.
Regarding your unit not powering on, there are a few possible causes to consider:
Both plugs may not be fully connected.
There could be a loose cable in the setup.
The HD projection device may not be turned on, which requires using the power button on the remote control.
We also want to ensure you’re getting the best possible appearance from your unit. The instruction manual provides detailed steps for optimizing the appearance on pages 12 and 13. These steps include selecting the correct flame from the 30 available options, ensuring the glass is properly installed, and verifying the logs are working as designed. All of these factors can impact performance and realism. If needed, please reach out to our tech support team—we’d be happy to walk you through the process to make your fireplace look just like it does on the website.
We were unable to locate an order in your name. Did you perhaps purchase the fireplace under another name, and can you let us know the approximate year of purchase? This information will help us better assist you and locate your order details.
Additionally, we’d like to know more about the specific issues you’re experiencing. Please email us a photo of your setup so we can better understand the situation and provide tailored solutions.
Please don’t hesitate to reach out again, as we now have a new support team eager to assist with your issues. We are committed to standing behind our products and ensuring your MagikFlame fireplace performs to your satisfaction.
Thank you for bringing this to our attention, and we look forward to assisting you further.
Warm regards,
The MagikFlame Team