KURU FootwearKURU is a direct-to-consumer footwear company on a mission to help you Heel Better.™Every step you take starts with your heels—and it can get painful, fast. In fact, 77% of Americans experience foot pain, with heel pain at the top of the list.That’s why at KURU, we believe health starts with heel. We pioneered the world's first heel-hugging technology, KURUSOLE, which dynamically flexes to hug and protect your heels—all day, every day.Our heels-first focus fosters holistic foot pain relief and whole-body wellness, so you can live a life you love.KURU Footwear. Heel Better™
KURU Footwear (kurufootwear.com) has 925 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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Glenda C.
The customer service representative responded quickly & solved my problem
Response from KURU FootwearFeb 16, 2026
We love a happy ending around here! Thanks so much for the kind words, it truly means a lot to our team. We’re always here and cheering you on every step of the way
Victoria G.
The Kuru Guru Sadie was patient, understanding & professional. Details were clarified and everything was explained well creating a pleasant customer service experience.
Response from KURU FootwearFeb 16, 2026
Sadie truly nailed it with her patience, kindness, and professionalism. We’re so grateful she took the time to clarify every detail and walk you through everything so thoughtfully. Thanks for letting us be part of such a smooth and pleasant experience, it means the world to us!
Lisa Beth J.
I called customer service 3X in one day for an error of my own doing. Each time, each person gave me EXCEPTIONAL customer service.
Response from KURU FootwearFeb 13, 2026
Three calls, one day, and still exceptional service every time—that’s what we love to hear. We’re always happy to help get things sorted, even when tech gremlins try to trip us up. Thanks for the kind words!
Sandy
The entire team especially Emily at Kuru Gurus has been awesome to work with, could not have asked for better service or help. Kind, patient and fast!
Response from KURU FootwearFeb 13, 2026
Emily and the GURUs really laced up and delivered on this one. Kind, patient, and speedy service is how we roll—so glad we could keep things running smoothly from start to finish. Thanks for the love!
Timothy K.
I couldn't use YouTube because of this scam kuru, I hate this advert, fake laughter and everything about it. Every time I block, it's keeps showing. Why do you advertise in Georgia 🇬🇪 you don't even have shop here. I believe you have 1000% profit from this rubbish shoes that's you can afford advertise so heavily.....
Response from KURU FootwearFeb 6, 2026
Whew, that’s a lot of feelings so let’s unpack it calmly. We advertise globally because while we’re online-only, we ship worldwide, including Georgia 🇬🇪. No physical shop doesn’t mean no customers there. Second, the ad thing: funny enough, blocking + interacting (commenting, reacting, rage-watching ) actually tells the algorithm “show me MORE of this.” The fastest way to make ads disappear is: Don’t interact with them at all Block or hide the ad on each platform individually Blocking on YouTube won’t stop ads on Facebook, Instagram, Google, TikTok, or anywhere else. Sadly, the algorithm gods require multiple sacrifices. As for the scam accusation: nah. We’re very real, with hundreds of thousands of customers. You can see unfiltered reviews, good and bad, on Trustpilot, Yelp, and our website. Scams usually don’t leave a paper trail that big. We’re genuinely sorry the ads are annoying you. Truly. If you ever do want to try the shoes, we’d love that. If not, no hard feelings at all, we hope you find footwear you love and that your feeds finally know peace
Paula O.
Got pair of shoes they sent me wrong size I need wide but won't take back said final sell it didn't it when I order then now I'm stick with shoes I cant wear. I cant afford another pair
Response from KURU FootwearFeb 4, 2026
Good morning! I’m so sorry for the confusion and for the frustration this caused. I can understand how stressful it feels when you’re worried you might be stuck with shoes that don’t work for you. We just opened about 10 minutes ago, and the emails you sent came in overnight, so we hadn’t had a chance to respond yet. That said, we’re here now and we absolutely want to help get this sorted. We truly want you to be comfortable in the right shoes, and we’ll do everything we can to help you out. You’re right that the ATOM is a final sale item. It’s marked with a bright green Final Sale badge on the product page and again at checkout - we're doing our very best to make sure there are no surprises. That said, we hear you, especially since the size wasn’t right. I’m happy to make a one-time exception for you and get that exchange set up, and I’ll be replying directly to your email shortly with next steps. Please keep an eye on your inbox so we can get this sorted and make sure you’re not stuck with shoes you can’t wear.
Mark S.
Cheap shoes made in china that don't last for 4x the price absolute scam.
Response from KURU FootwearJan 12, 2026
We’re really sorry to hear how frustrated you’re feeling, and we understand how disappointing it is when a product doesn’t meet expectations. We were unable to find any previous correspondence from you reaching out to us for help or to explore a solution. Your shoes were purchased in June, and while our warranty covers manufacturing defects for six months, that coverage period ended in December. That said, we truly do want you to be happy with your KURU experience. I will be reaching out to you directly, so please keep an eye on your email inbox and we will do our best to make this right.
colin S.
For the attention of all Canadian Customers. Please be aware that you will be charged in excess of 50% import fees when shipping to Canada. My $190 runners cost me additional $106 CAD in FedEx import fees. My advice would be to buy Canadian.
Response from KURU FootwearDec 15, 2025
We totally understand the frustration here. Surprise fees are never fun, especially when you are already excited about new shoes. Just to clarify though, those import and customs fees are set and collected by Canada, not by KURU or FedEx on our behalf. We do our best to be transparent, and our shipping policy does note that any customs, duties, or import fees are the responsibility of the customer once the order crosses the border. That said, we truly appreciate you sharing your experience so other Canadian customers can go in with eyes wide open. We know it can be a big extra cost, and we are always passing this feedback along. We are grateful you gave KURU a try, even if the fees put a damper on things.
