Not even a single ad is good...this website is a scam.
Response from IconMay 17, 2026
Naman, we are so sorry for the frustrating experience.
Long story short, the AI models we relied on weren’t capable of delivering the output quality you deserved and we shouldn't have committed to that workflow until we knew it worked consistently.
We’ve pivoted away from that model and now work with real human creators; we’ve added human review throughout every step of the creative process, from content strategy and ideation, to creation and editing.
We’d love to show you what the platform looks like if you’re ever interested. Hope we can earn back the trust :-)
- Kennan (Founder)
BK
Bonnie K. B.
UGH >>> Worst Experience Ever !!
UGH >>> Worst Experience Ever !!
Deceptive promises and terrible support. I signed up as a Founding Partner, lured by flashy promises of “direct access to support,” “unlimited brand workspaces,” and a “100% money-back guarantee.” In reality? I got a bait-and-switch disaster.
From the second I joined, the onboarding process forced me to create initial ads I wasn't prepared to create (and didn't want to create upon sign-up) and instantly burned through my monthly downloads - with no ability to bypass the screen and come back later, taking my time to create the ads I wanted. All I wanted to do was make a purchase, print a receipt, and go away, taking my time to go through everything at another time. But I literally could NOT do that. I was stuck creating ads on the spot and had to choose from limited, generic options, with no creative control in the process.
I reached out to support multiple times for help and despite the supposed VIP access as a Founding Partner, I received slow, unhelpful, and dismissive responses. The whole system was clunky, difficult to navigate, and far from what was promised. Everything was designed to upsell you to a higher plan.
The final straw? I asked to cancel and got double-billed instead for one year of membership. I spent an entire week chasing down refunds, trying to get clear answers, and navigating the mess they created. Hours of wasted time.
Sadly, none of their promises lived up to the reality. The entire platform is geared towards pushing you into a done-for-you service at $1,500 per month. The do-it-yourself platform is not ready for prime time. It’s overhyped, overpromised, and underdelivers in every way that matters. So, if you value your time, money & energy, stay far, far away. I opted to design my ads on Canva using their templates and bought Adsby instead. It was a way better route to go to accomplish the same thing.
Response from IconMay 17, 2026
Bonnie, our deepest apologies for this frustrating experience. We are really sorry for this.
We created way too much friction in onboarding. You should not have gone through forced actions just to complete signup or access your receipt. The double charges and refund delays were also embarrassing oversights on our end. This is not the experience we want anyone to have and we really dropped the ball on our support flow here.
Moreover, we underdelivered in ad quality because we relied too much on AI. We’ve since made significant changes - we now work with real human creators and incorporate human review throughout the creative process.
If we haven't refunded you in full already, please reach out to [email protected] and I'll personally make sure it’s processed today. Would love to make this right for you whenever you're ready.
- Kennan (Founder)
NM
Nicolas M.
Terrible software which doesn't work at…
Terrible software which doesn't work at all
Response from IconMay 17, 2026
Nicolas, we are so sorry for the frustrating experience.
To be blunt, the AI tools fell short in output quality and did not meet the quality standards we promised. We’ve shifted to a model where real humans are involved throughout the entire creative process. Ad quality has drastically improved ever since.
Icon is in a much better place now and we'd love to show you how much we've fixed :-)
- Kennan (Founder)
CM
Christoffer M.
nothing works well, and they are just out to get your money
I started using the service, was given 3 free days to try it. Ran a couple of tries and nothing worked well.
Then cancelled on the first day and they charged me 199usd for that.
Do not trust them or use them, it is a terrible service.
Response from IconMay 17, 2026
Hey Christoffer, we are sincerely sorry for the frustrating experience. It is unacceptable that you were charged $199 after canceling on the first day of your trial - this should not have happened.
Honestly, our billing software was not registering cancellations in time. We've fixed the bug so cancellations register immediately and charges require explicit confirmation.
This was entirely on us. If we haven't refunded you already, please reach out to [email protected] and we will process it immediately. Will do everything I can to make this right.
- Kennan (Founder)
BR
Bella R.
Impossible to cancel!
The ads are very low quality, totally irrelevant to the data you input and I have been trying to cancel the subscription now for over a week and it is IMPOSSIBLE.
I will not pay for a sub par service so I have emptied my account - they have no way to cancel and try upwards of 4 times a day to take payment.
Do not use Icon!
Response from IconMay 17, 2026
Bella, I am so sorry we put you through this. Having to empty your bank account to stop our charges is completely unacceptable.
Our billing and cancellation flows clearly failed to work the way it should have. We've since built self-serve cancellation into the dashboard so that this doesn’t happen for anyone again.
Our tools also relied too much on AI alone, it was our mistake not to add a human in the loop. We've since started working with real human creators and incorporated human review throughout the creative process.
If we haven't already done so, please reach out to [email protected] so we can process a full refund immediately :-)
- Kennan (Founder)
MA
mariano
Esperienza negativa
Esperienza negativa, una palestra fatta di gente messa lì a caso. Ho avuto un problema con l 'abbonamento e nessuno si prende la briga di darmi una risposta, tanto hai pagato che se ne fregano. Assistenza pessima. Pensano solo a venderti prodotti... Quando mostri interesse per i prodotti tutti pronti ad ascoltarti. Se hai un problema nessuno conosce nulla. Se pur ci rimetto andrò cmq per vie legali... Sconsigliatissimo e non sono l'unico a dirlo.
Response from IconJul 23, 2026
Hi Mariano,
We're sorry to hear about your experience.
We believe this review may have been posted on the wrong business profile. This page is for Icon (icon.com), the Human Admaker - an advertising platform that helps businesses create Human UGC ads. We are not Icon Palestre, the Italian fitness chain.
If, however, your review is about icon.com, please let us know the email address associated with your account, and we'll have your issue resolved immediately.
Thank you.
AL
Alex
scam, bad AI
bad AI, can't produce a single good ad. Can't click away from 'join Slack' and 'cancel subscription'. then they tried to charge me 200 USD when I never agreed to pay anything more than the 39 USD per month, and I was still in free trial. scam
Response from IconMay 17, 2026
Hey Alex, we are so sorry for this frustrating experience. Poor output quality and unexpected charges should never be part of the experience.
Long story short, the AI models we overly relied on failed to meet the quality bar we promised. We’ve pivoted and now integrate human review throughout the ad generation process. The output quality has drastically improved.
We blew it here. If we haven't refunded you already, please reach out to [email protected] and we'll process it immediately :-)
- Kennan (Founder)
RC
Rasmus C.
Not worth the money
Not worth the money. I signed up, tried the platform, it didn't produce any great ads. You can clearly tell it's bad looking ai, and the pop-up forcing you join their slack channel (which you can NOT click away from) is so annoying. I literally had to join their Slack channel just to cancel our subscription — and then you're met with a 6+ step cancellation flow trying everything to not get you to unsub.
Please do better than that guys... I wouldn't have given a bad review if it weren't for those things.
I think the platform and the vision have amazing potential, but it's not worth it at this stage.
Response from IconMay 17, 2026
Rasmus, we deeply apologize for the frustrating experience and we appreciate your honest feedback.
To be honest, we depended too much on AI for output quality but the models were not ready. We should have realized this earlier. We’ve since moved to a human-led creative process and our output quality has improved significantly.
The bugs and pop-ups were embarrassing oversights on our end. We shipped features before our platform was fully ready. We’ve since replaced the cancellation flow with a one-click cancellation and removed any buggy pop-ups.
If your refund didn't go through back then, please email [email protected] and we’ll get it sorted today. We'd love a chance to turn this around for you :-)
- Kennan (Founder)
